OffIt combines focus-based productivity tools with a sustainable rewards marketplace built on long-term vendor partnerships. Users earn points by completing productive focus sessions that help minimise time spent on distractions. These points can be redeemed for real-world rewards such as paid subscriptions, event tickets, dining experiences, sports apparel, and other exclusive brand offers — all sourced through verified retail vendor partners. Supported by a trusted collaborator network, the marketplace ensures rewards remain relevant, authentic, and fairly priced. Free to use with optional premium features, OffIt provides an engaging and accessible way to make productivity a more consistent and rewarding part of everyday life.
Designed for individuals, teams, and organisations, OffIt integrates gamification, behavioural insights, and positive reinforcement to make focus enjoyable rather than restrictive. Through interactive challenges, community societies, and brand collaborations, it transforms everyday concentration into tangible progress — helping users stay off distractions and on success.
Founding team
Bernard Liu
Co-Founder; MPhil in Technology Policy and PhD candidate in Business Model Innovation at the University of Cambridge.
Previous experience in vendor partnerships and solutions architecture at Amazon and Rolls Royce, with a professional background in Intellectual Property, TMT law, and Litigation.
Matthew Liu
Co-Founder; Background in robotics with ManSEDS and UCL Rovers, later transitioning into data analytics as a Data Analyst at Cogney and then as a BI Engineer at Topo Solutions, focusing on data-driven insights and business optimisation.
Currently Senior Data Analyst at Klook, a Hong Kong–based unicorn startup, where he applies advanced analytics to optimise operations, inform strategic decisions, and elevate customer experience.
Gabriel Bor
Co-Founder; Master’s student at UCL specialising in machine learning. Previously a researcher at MIT applying Deep Profiler to large-scale molecular datasets, and at Vision RT/UCL advancing self-supervised learning methods in medical imaging.
Full-stack developer and creator of EarnIt UK, a productivity rewards app with 2,000+ MAUs, plus other widely used digital tools. Experience in end-to-end product development, deployment, and scaling.