Idea
Yum Bug is on a mission to change perceptions around insects as food in the West and take them mainstream. Their recipe kits make it easy to cook tasty insect meals at home with a range of delicious recipes and bug-based cooking ingredients.
Eaten by over 2 billion people in over 80% of countries, insects are an incredibly sustainable superfood with up to 70% protein, and having: more iron than spinach, more calcium than milk, more fibre than brown rice, more potassium than bananas, more vitamin B12 than red meat – all for 2,000 times less CO2 and 22,000 times less water than beef per kilogram of protein.
People
Lead entrepreneurs: Leo and Aaron
Co-founders Leo and Aaron started Yum Bug in 2018 as a passion project buying insects from pet food stores and shooting insect recipe videos out of their garage for fun. The team has now grown to seven people.
Leo’s background is in food branding and design having designed for several food brands on shelves in UK supermarkets.
Aaron brings the insect expertise as an entomologist, previously conducting research and managing the operations for commercial products for disease control at the London School of Hygiene and Tropical Medicine.
Impact
Yum Bug aims to create a more sustainable food system through introducing edible insects to the Western diet – doing business in a way that contributes towards social equity and environmental sustainability.
Get in touch
Leo and Aaron would love to speak with retailers interested in stocking their insect recipe kits and edible insect cooking products.
News about Yum Bug
Entrepreneurship and innovation
The future of farming: from eating insects to urban agriculture
In this special Insight article, we look at how the Entrepreneurship Centre and Cambridge Centre for Social Innovation at Cambridge Judge Business School are supporting new ventures to improve sustainability in agriculture to meet the demands of a growing global population.