21 May 2026
10:00 -17:00
Times are show in local time
By invitation only
David Attenborough Building
New Museums Site
Conservation Research Institute
Cambridge
CB2 3QZ
United Kingdom

The Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES) and the Dasgupta Review have emphasised the need for transformative change to halt biodiversity decline, reflected in the Global Biodiversity Framework (GBF) target to protect 30% of the planet by 2030. Such change requires a fundamental shift in human behaviour at individual and structural levels, as has been outlined in the recent needs assessment by the IUCN Behaviour Change Task Force.
This workshop aims to bring together researchers and practitioners to explore the conceptual field of behavioural science for biodiversity conservation policy, share empirical studies and insights.
Cass is a leading US legal scholar. He is the founder and director of the Program on Behavioural Economics and Public Policy at Harvard Law School.
From 2009 to 2012, he was administrator of the White House Office of Information and Regulatory Affairs.
From 2009 to 2012, he was the Administrator of the White House Office of Information and Regulatory Affairs under President Obama.
He has worked with the World Health Organization and the United Nations and served in the Biden Administration at the Department of Homeland Security.
He has published over 40 books on a range of topics, including ‘Nudge’, which he co-authored with Richard Thaler.
Professor Lucia Reisch was appointed in 2021 as the inaugural El-Erian Professor of Behavioural Economics & Policy and Fellow of Queens’ College, joining from Copenhagen Business School. Lucia is a behavioural economist and social scientist, whose work includes research in sustainable consumption, behavioural public policy, and consumers and digitisation.
She is a leading authority in her field, whose extensively cited research is internationally recognised. She has worked on sustainable consumption and other issues with the OECD, the European Commission, the World Bank, various United Nations agencies as well as several governments worldwide. As the El-Erian Institute Director she is giving specific attention to mentoring early career researchers, particularly those currently less represented at the Business School.
“I am excited that the El-Erian Institute for Behavioural Economics and Policy is now part of the vibrant research and educational environment of Cambridge Judge Business School. With its interdisciplinary research, applied education, and team lab approach, the institute could not be better placed. We will continue to develop as a lively platform for researchers and practitioners, students and policymakers alike to study and learn how to effectively ‘nudge for good’.”
Arjun is a wildlife scientist combining behavioural insights with ecology to design and implement conservation projects. His work has focused on enabling human-wildlife coexistence in India. He completed a research internship with EEI in spring 2023 and is now embarking on full-time pre-doctoral research.
Arjun has worked with a diverse set of stakeholders towards securing a wildlife corridor between 2 fragmented protected areas in northeast India, understanding elephants’ ecology through radio-telemetry, and working to reduce snakebite through human-centred design.
Through interactions with the EEI team, conservation scientists, government entities, and local communities, he developed a framework for applying behavioural insights to drive environmental impacts. This project involves working in collaboration with Indian tea producers to create an intervention to redesign their social and environmental outreach materials.
Participation by invitation only to presenting researchers and practitioners who are members of the International Behavioural Public Policy Association.
Please contact eei-info@jbs.cam.ac.uk for information and queries.