El-Erian Professor of Behavioural Economics & Policy
Director of the El-Erian Institute of Behavioural Economics & Policy
Professorial Fellow of Queens’ College
Dr. oec. (University of Hohenheim)
I am a behavioural economist and consumer researcher. My research interests focus on the theory and application of behavioural insights to promote behavioural change in individuals and organisations towards societal welfare and sustainable development. I have two decades of experience with high-level policy consulting on consumer behaviour and policy, including with the EU and World Bank, as we as governments worldwide.
I’m the inaugural Director of the El-Erian Institute for Behavioural Economics and Policy at Cambridge Judge Business School and a member of the Economics and Policy Subject Group.
Applying rigorous empirical research on the effectiveness and acceptability of behavioural insights to policymaking supports the change towards more sustainable consumption, production, and organisations.
News and insights
Behavioural nudges can make a big difference to battling climate change, says Cass R. Sunstein, a Harvard professor and Fellow at Cambridge Judge Business School.
Physical inactivity has remained unchanged at low levels globally for more than 20 years. A new study co-authored by Lucia Reisch of Cambridge Judge suggests better coordination can boost implementation of healthier policies.
In this article Professor Lucia Reisch explores what individuals can do about the catastrophic effects of climate change.
Institute of Directors | 24 March 2023
Lucia Reisch, Professor of Behavioural Economics & Policy at Cambridge Judge Business School, shares her thoughts in this article about the importance of ESG in today’s economy.
A recent study co-authored by Cambridge Judge Business School has highlighted the limited impact that food messages that seek to improve our health have on consumers’ purchasing decisions, article says.
“The practical impacts of our findings are twofold: the results cast doubt on the effectiveness of targeted health messages as a mechanism for driving healthy food choices but suggest that healthy staple foods could prevent less healthy food choices by counteracting hedonic cues through the interaction of competing messages.” says study co-author Lucia Reisch, Professor of Economics and Behavioural Policy at the El-Erian Institute for Behavioural Economics and Policy at Cambridge Judge. (transl. from Spanish)