Chief Revenue Officer Programme
This programme equips current and aspiring revenue leaders with the holistic skills needed to drive sustainable growth and deliver a strategic vision for long-term success.
Upcoming programmes
Format:
Dates:
Duration:
Fees:
Blended
5 Mar-28 Aug 2026
6 months
£19,000
Upcoming programmes
Format:
Blended
Dates:
5 Mar-28 Aug 2026
Duration:
6 months
Fees:
£19,000
Overview
As customer expectations evolve and digital-first buying journeys reshape markets, organisations need leaders like you who can combine strategic vision, an innovative mindset, analytical prowess and AI to drive measurable revenue growth.
The programme focuses on integrating marketing, product, pricing and data functions to position revenue leaders as key drivers of long-term organisational value. You will explore data-driven frameworks, emerging technologies, including AI, and innovative approaches to align traditionally siloed functions, uncover new revenue streams and strengthen organisational resilience. Through live sessions, peer learning, applied exercises, success coaching and an in-person capstone module, you will learn to navigate evolving market dynamics and confidently step into the Chief Revenue Officer (CRO) role.
Benefits and career impact
- Analyse complex business environments using strategic and analytical frameworks to identify competitive threats, revenue opportunities and areas for growth.
- Evaluate the impact of emerging technologies, including AI, data analytics and digital platforms, on strategic decision-making, customer engagement and revenue generation.
- Design and implement innovative marketing, pricing, product development and revenue management strategies that drive sustainable business growth.
- Apply strategic tools to formulate and evaluate growth options in volatile environments.
- Lead organisational change by aligning teams, culture and leadership practices to support strategic execution, innovation and transformation.
The role of the CRO has evolved beyond traditional responsibilities. This programme is designed to guide participants to think strategically across various functions, including product, marketing and pricing, and explore how AI and analytics can uncover new growth opportunities. It will equip leaders to go beyond managing revenue and shape it as a strategic force for long-term organisational success.
This programme is being delivered in collaboration with Emeritus.
Programme content
Pillar 1: CRO as a strategic leader (6 weeks)
- Module 1: Strategy in a Disruptive World.
- Module 2: Ecosystems, Platforms and Competition.
- Module 3: Generating New Business Models for Competitive Advantage.
- Module 4: AI and Data-Driven Strategy.
- Module 5: Strategic Growth and Corporate Strategy.
- Module 6: Strategy Design and Execution.
Pillar 2: Revenue management and analytics (6 weeks)
- Module 7: Marketing Strategy to Drive Revenue Growth.
- Module 8: Market Segmentation.
- Module 9: Product Strategy for Growth.
- Module 10: Pricing Strategy and Revenue Models.
- Module 11: Data-Driven Decision Making and Analytics.
- Module 12: Customer Journey and Performance Analytics.
Pillar 3: Leading innovation and organisational transformation (10 weeks)
- Module 13: Organisational Elements of Digital Disruption.
- Module 14: External Impact — Focus on the Customer.
- Module 15: External Impact — Focus on Competitive Strategy.
- Module 16: Open Innovation.
- Module 17: Internal Impact and Opportunities.
- Module 18: Managing the Digital Transformation.
- Module 19: Leading innovation.
- Module 20: Innovation Culture.
- Module 21: Leadership Requires Letting Go.
- Module 22: Changing Culture.
In-person Capstone module in Cambridge (2.5 days)
- Meet your cohort peers and faculty in Cambridge during a 2-and-a-half-day in-person capstone module. During this module, you will get the opportunity to complete your capstone project and interact with peers and faculty to create a lifelong community of global executives.
How you learn: Blended
Through live sessions, peer learning, applied exercises, success coaching and an in-person capstone module, you will learn to navigate evolving market dynamics and confidently step into the Chief Revenue Officer (CRO) role.
Who attends
- Current and new CROs in mid-level to mid-large corporations aiming to modernise their revenue toolkits and strengthen their data-driven decision-making skills for sustained revenue growth.
- Aspiring CROs and sales leaders seeking to elevate beyond functional responsibilities and ascend to the CRO role to successfully integrate revenue-impacting functions.
Participants should preferably have:
- more than 10 years of work experience
- accomplished work experience in functional, technical or business roles
- an agenda for change
Faculty and speakers
Learn from our world-class faculty who bring fresh insights from their leading-edge research into all of our Executive Education programmes. The Academic Programme Director (APD) for the Chief Revenue Officer Programme is Professor Dominique Lauga.
Director of the Management Studies Tripos
PhD (Massachusetts Institute of Technology)
Why Cambridge Judge Business School?
Related programmes
The Chief Revenue Officer Programme belongs to our Leadership suite of executive education programmes. Here is a selection of related programmes:
Cambridge Board Director Programme
Equips experienced and aspiring board members with the strategic insight, governance expertise and leadership confidence needed for effective board service.
The Cambridge Family Business Leadership Programme
Enables you to navigate generational transitions, succession planning, governance and market disruptions through deep insights and long-term strategies.
Cambridge AI Leadership Programme
Transform your organisation with the Cambridge AI Leadership Programme, designed for senior leaders navigating digital disruption.
Contact us
If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the Open Programmes team: