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[MUSIC PLAYING] In order to succeed in business, it’s very important that businesses are able to engage with customers, that they can acquire customers, they can retain customers and build long-term relationships with them. And that’s where marketing comes in. Marketing is the part of the business that engages with customers in this way.
Building customer-centric organisation is vital because without an organisational structure, a firm cannot execute an effective customer-centric strategy. So the customer-centric organisation covers the following topics, how do you develop consumer insights? How do you develop consumer empathy? How do you develop a customer-centric organisational structure that enable you to focus on customer need consistently over time?
What makes Cambridge different? In terms of research, all the academics who deliver these programmes are experts in that particular domain. But we also value teaching. And third, engagement. We’d work closely with companies to solve problems of relevance to them.
We are situated in a beautiful city with 800 years of University, its heritage, its reputation, and the beautiful Colleges. I’m pretty sure your learning experience here would be a very fruitful and fulfilling one.
This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement. On completing the GMCA you will be eligible to become an associate member of Cambridge Judge Business School’s global network of graduates and business-focused University of Cambridge alumni, faculty and staff.
For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:
Terms & Conditions for Self-funded Applicants (pdf, 277KB) (updated 4 September 2019)
Terms & Conditions for Organisation-funded Applicants (pdf, 295KB) (updated 4 September 2019)
Registration closes at midday two working days before the programme start date.
Participants are expected to attend the full programme.
Version 5 (9 July 2020)