Istanbul-based business growth specialist Eddy Habip Nasi (EMBA 2017) has joined e-commerce platform Amazon Marketplace to help sellers grow their business in Turkey.
Managing sales, account management and category development, Eddy is responsible for building high-performance teams and driving financial success, while maintaining and improving seller and customer experience.
Eddy comes to the role following a six-and-a-half-year tenure as Chief Marketing Officer for private equity portfolio company Pronet, where he was responsible for strategic positioning, revenue growth and reducing customer attrition.
A focus on continuous improvement
Eddy joins Amazon Marketplace, which launched in Turkey in 2018, at an exciting time of growth and expansion.
Focusing on the retail giant’s core strengths in user experience, customer service and competitive pricing, Eddy says: “There are four key questions that I will need to be answering continuously in my new role: can customers find what they are looking for? Are prices in line with the customer’s expectations? Are we able to keep the promises we make to our customers (for example on delivery times), and can we deliver sustainable and profitable growth?”
A springboard to achieving career goals
Eddy studied his undergraduate degree at University College London, graduating in 2006 with a BSc in Information Management. Eddy’s desire to ‘level-up’ his professional skills quickly motivated him to explore MBAs, and in 2017 he joined the Cambridge Executive MBA programme.
“Early in my career I realised that driving change and building stories was what I wanted to do with my life. The Cambridge Executive MBA was a springboard that positioned me from my role at Amazon, allowing me to achieve these goals at a much larger scale,” says Eddy.
“Through my work I’m impacting thousands of small and medium-sized enterprises and millions of customers.”
Growing up in Barcelona and Istanbul, Eddy travelled from Turkey each month for the programme. The programme’s focus on international business was what he found most rewarding, especially the 2017 cohort’s International Business Study Trip (IBST) to Silicon Valley.
“The IBST was great. I really valued the opportunity to meet and hear stories from some of the most successful businesses in the world right now.”
Eddy’s words of advice for those considering or joining the Cambridge Executive MBA?
“Although two years seems like a long time when you start the programme, time flies by very quickly, so try to enjoy every class, every exercise, assignment and event as much as possible.
“An EMBA is a considerable time commitment, but the weekend teaching format makes it easier to balance work with study, and to start applying what you’re learning immediately.”