Most consumers are not starkly for or against meat substitutes, which are far more environmentally friendly than meat. Instead, complex factors including culture, taste, health and economics interact to shape individual choices, says research co-authored by Jaideep Prabhu of Cambridge Judge Business School that has practical implications for marketers and policymakers.
Alumni of the Master in Entrepreneurship run their businesses in many countries and in a variety of industries.
To give you a taster of the types of ventures our students are building and to show you how they applied the knowledge they gained throughout the 2 years of their study, we recorded some short videos of a few of our students, some of whom have since graduated from the programme.