Most consumers are not starkly for or against meat substitutes, which are far more environmentally friendly than meat. Instead, complex factors including culture, taste, health and economics interact to shape individual choices, says research co-authored by Jaideep Prabhu of Cambridge Judge Business School that has practical implications for marketers and policymakers.
Cambridge Judge Business School benefits hugely from the advice and guidance of our Advisory Board, which comprises members of our external community and meets twice a year.
The Business School Advisory Board plays a critical role in the School’s development by enabling top-level connections and collaboration; supporting the School’s fundraising objectives; and providing advice on the School’s strategic priorities.
The Advisory Board’s members provide a wealth of experience and insight and are drawn from a diverse range of companies and international organisations including the energy, charities, retail, construction and finance sectors, amongst others.