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In a unique offering from a UK business school, the Cambridge Creativity Lab is a hands-on, intensive two-day experience focused on stimulating personal and collective creativity and on better understanding the importance and relevance of creativity, and its practical range of application within a business context and beyond.

People often say: "I'm really not creative." Or, "Creativity cannot be taught." Or, "We don't have time to think creatively!"

The production of new ideas by individuals or teams can appear in many forms and across all functions and types of organisations – from entrepreneurial startups to well-established enterprises.

The programme describes and puts into practice concepts, models, frameworks and tools of creativity to help participants address live real-world business challenges in a resourceful and inventive way.

The learning experience within the Cambridge Creativity Lab is designed to be inspiring, stimulating and disruptive, and culminates in the creative 'hackathon', a creative pitch competition with presentations delivered to the programme facilitators and leading associates of Cambridge Judge Business School.

"People think that it's about producing things, they think of plays, films, paintings, but actually creativity is more about the process. It is about questioning, disrupting and improving on what has come before."

Dr Allègre Hadida, Academic Programme Director

Why Cambridge?

Cambridge Judge Business School offers a distinctive approach born out of the University of Cambridge way.

  • The programme draws up on cutting-edge academic research, as you would expect from a business school with 16 research centres, rated as the best for the impact of its research by the UK Government
  • The University of Cambridge has always emphasised smaller class sizes for maximum interaction and focused effort between world-class faculty and top quality participants. Cambridge Judge is no exception. This makes your experience here one of unrivalled quality and relevance
  • Our programmes may be shorter, we aim to maximise the use of your time - you will likely be stretched as you have never known; that is the Cambridge way.
I see, exhibit and experience 'creativity' daily but have never had the background and content, and the 'science' behind it. I was looking for definition, processes and frameworks and this provided this 100 per cent.
Martin Stephens, Lead Solutions Engineer, Salesforce


The Cambridge Creativity Lab is a dynamic programme combining lectures, discussions, hands-on exercises, and a live creativity challenge.

  • What is creativity in business, and why is it relevant in business?
  • How ideas can create change and drive innovation
  • Experimenting with and valuing your own creative skillset - adding value in a resourceful and inventive way
  • Best practices for stimulating creativity at an individual, team and organisational level to achieve organisational goals
  • Stimuli and obstacles to creativity
  • Concepts, models, frameworks, methods and tools to manage business endeavours creatively.

In addition, attendees will work on at least three creative briefs (including the creative 'hackathon' brief) which contains the following business scenarios:

  • New product launch
  • Low budget activation for the charity/NGO sector
  • Reaction to a PR crisis
  • New service ideation
  • Business transformation for an industry in decline
  • Organisation transformation in a FTSE 100 company.


  • Hands-on experience of creativity and how to promote new ideas in your organisation
  • Experiment with creativity in a safe environment in order to understand the tools and dynamics required to bring greater creativity to your organisation
  • Learn about your own creativity, the creativity of colleagues and those you collaborate with by observing your own behaviours and reflecting on those around you in action
  • Acquire tools and skills to capture new ideas
  • Develop your creative leadership skills
  • Gain frameworks to design a creative culture within your organisation.

Who should attend?

  • Managers and senior managers who are not from a creative background but hope to define a process for developing creativity and ideas within their team, department or business
  • Those who wish to refresh their understanding of creativity and how it fits into the innovation process 

You will work in teams, and be expected to spend time in the evening preparing for the following day to complete a creativity challenge.

Faculty & speakers

Allègre Hadida

Allègre Hadida

University Senior Lecturer in Strategy

PhD (Doctorat HEC, France)

View profile

Watch a video interview with Allègre

Andrzej Moyseowicz

Innovation & Data Partner, Freemavens
Part of Be Heard Group

Read more

Andrzej worked as an award-winning chemical engineer before pivoting via a Cambridge MBA into the creative industries. He has worked in over 40 markets and brands for Saatchi & Saatchi and was the first and only joint member of the creative and planning boards, and won a D&AD pencil along the way.

He is passionate about humanising data and analytics to inspire great creativity and grow great brands and businesses. He co-founded the insights and innovation consultancy Freemavens in 2013 which joined the Be Heard Group in 2017. Freemavens works with multinational businesses like GSK & Unilever as well as emerging challengers.

Dates & fees

Dates Duration Fees *
25-26 November 2019 2 days £2,300 + VAT
2-3 July 2020 2 days £2,300 + VAT

VAT is charged at the prevailing rate, which is currently 20%; e.g. £2,300 + 20% = £2,760.

* Fees include instruction, materials, lunch and breaks. Preferential rates may be available for groups, University of Cambridge alumni and members of the School's Alumni Association. Please note prices pre-registration are subject to change.

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (pdf, 233KB) (updated 31 January 2018)
Terms & Conditions for Organisation-funded Applicants (pdf, 250KB) (updated 31 January 2018)

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:

Jasmin Abdel-Moneim

Sales & Business Development Manager
Tel: +44 (0)1223 768071

Jasmin Abdel-Moneim

Version 2.1 (4 July 2019)


2 days


25-26 November 2019
2-3 July 2020

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