Digital Transformation: From Strategy to Execution
This programme is designed to empower leaders and senior managers to drive effective transformation initiatives, implementing the changes required to remain competitive in the digital age and creating a sustainable platform to build on in the future.
Upcoming programmes
Format:
Dates:
Duration:
Fees:
Online
16 May 2024 (start date)
6 weeks
£1,700 + VAT
Upcoming programmes
Format:
Online
Dates:
16 May 2024 (start date)
Duration:
6 weeks
Fees:
£1,700 + VAT
Overview
Accelerated digital transformation is vital to improving organisational productivity, creating operational efficiencies and building a sustainable advantage. However, transformation initiatives often fall flat due to challenges arising from complexity, implementation and a lack of leadership. Success requires organisations to make a strategic investment in digital transformation, replacing traditional thinking with collaboration and ingenuity. Fostering this mindset requires leaders who can align the organisation, navigate unforeseen complexities and encourage innovation.
By developing comprehensive knowledge of where your organisation stands today and the transformation strategies you need to effect change, you will discover new avenues for creating business value, learn to foster a digital mindset within your organisation, gain insights into competitive opportunities and discover the power of open innovation as a catalyst for digital transformation. By the end of the programme, you will have the knowledge and skills to define your organisation’s digital vision, implement a successful transformation initiative and take on new challenges and leadership opportunities.
Benefits and career impact
- Define the value that a digital transformation mindset and culture bring to an organisation
- Identify critical areas requiring improvement within an organisation’s culture,structure, processes, work practices and boundaries to achieve digital transformation
- Evaluate external customer factors and competitive opportunities driving digital transformation
- Analyse external and internal factors to address challenges using digital transformation principles
- Evaluate the potential to incorporate open innovation principles into digital transformation initiatives
- Develop a change management strategy to lead digital transformation initiatives
New technologies are changing the nature of work, but digital transformation is often impeded by more fundamental organisational challenges. Today’s leaders must be ready to manage the changes arising from the implementation of artificial intelligence (AI) and other algorithmic technologies. The Digital Transformation programme will help leaders discover how digital technologies are influencing the way organisations create value and incorporate those lessons in their transformation initiatives.
This programme is being delivered in collaboration with Emeritus.
Programme content
Module 1: Organisational elements of digital transformation
- Identify the key drivers behind the imperative for digital transformation and current trends intensifying organisations’ desire to pursue digital transformation
- Define the nature of digital transformation and how it affords new ways ofcreating value
- Identify the organisational strategy and structural changes required to support digital transformation
- Illustrate a digital transformation mindset within your organisation
Module 2: External impact – focus on the customer
- Recognise the importance of putting the customers’ needs first to achieve customer centricity
- Define your role in fostering the value of a customer-centricity culture within your organisation
- Define how digital tools, the environment and technology change the customer’s journey and engagement with an organisation
- Define the key characteristics of your customer in the digital era
- Develop a customer-centric digital strategy for your organisation
Module 3: External impact – focus on competitive strategy
- Discuss how digital technologies are tied to an organisation’s value proposition, strategy and business model
- Distinguish between the business models and strategic approaches of innovation vs traditional platforms
- Evaluate how to grow and scale a platform-based organisation’s strategy, people and culture
- Develop a platform strategy for your organisation
Module 4: Open innovation
- Discuss open innovation as a digital transformation initiative
- Identify the components, considerations, benefits and values of a good open innovation programme design
- Evaluate the organisational barriers to internal and external open innovation
- Compare mechanisms that are required to access ideas and knowledge from within an organisation and from outside its boundaries
- Develop a scaling strategy for open innovation initiatives within your organisation
Module 5: Internal impact and opportunities
- Define the future of work and its impact on your organisation
- Discuss the impact of virtual work and tools on how you lead and manage staff within your organisation
- Define the role of big data and AI within your organisation
- Identify automation’s impact on your organisation
- Develop your vision for the future of work within your organisation
Module 6: Managing the digital transformation
- Discuss the organisational impact and implications of a mismanaged digital transformation initiative
- Identify the technical challenges, issues, components, communication and data governance structure to plan a digital transformation initiative effectively
- Identify correct data governance practices and policies for digital transformation initiatives
- Evaluate strategies for managing, developing and integrating talent and skills within your organisation
- Evaluate strategies and workflows to manage resistance to change and create a data-driven culture within your organisation
- Identify the role and digital skills that C-suite executives must foster within themselves and their staff to build a digitally transformative culture
Who attends
C-suite executives, transformation leads or strategy leads who are striving to develop and lead transformation initiatives that encourage innovation, optimise technology and put their organisations at the leading edge of today’s rapidly evolving digital environment, will benefit from this programme. It will also be applicable to mid- to senior-level managers who are looking to adopt relevant technology and influence strategy leads to drive successful transformation initiatives that improve organisational efficiency, agility and competitiveness. Change management consultants will also benefit from attending this programme.
Faculty and speakers
Learn from our world-class faculty who bring fresh insights from their leading-edge research into all of our Executive Education programmes. The Academic Programme Director (APD) for the Digital Transformation: From Strategy to Execution programme is Dr Stella Pachidi.
PhD (VU University Amsterdam)
PhD (McGill University)
MPhil, PhD (School of Management, Fudan University)
Why Cambridge Judge Business School?
Related programmes
Digital Transformation: From Strategy to Execution belongs to our Innovation and Technology-topic executive education programmes. Here is a selection of related programmes:
Digital Innovation & Transformation
Re-think how you are leading the transformation of your organisation. Learn how to create digital solutions fit for your customers, build a digital culture, and develop a strategy to scale innovation across your business.
Managing Innovation Strategically
Idea generation. Product exploitation. Learn to manage and operationalise greater levels of innovation within your organisation, exploring how innovative strategies and disruptive business models can achieve competitive advantage and help you thrive in the face of rapid change.
Fintech Innovation: Disrupting the Financial Landscape
Explore the technologies disrupting traditional finance, from big data to blockchain, AI to smart contracts. Understand how data is used – and misused – and leverage its potential to better your business.
Contact us
If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the Open Programmes team: