Overview
This new, highly interactive programme has been designed to help you create greater levels of entrepreneurial flair; innovation and agility within your organisation.
To thrive in today’s volatile business environment requires organisations to systematically challenge assumptions, identify hidden opportunities and generate alternative approaches faster than the competition.
Indeed, organisations increasingly need to operate with the agility typical of entrepreneurs. But how can businesses sustain an entrepreneurial spirit while operating at scale?
The Live Online format offers the unique opportunity to network with a diverse group of peers, from different regions, industries and sectors.
The first part of the programme focuses on the diagnostics, and the second on application, meaning you will leave the programme with practical plans for infusing an entrepreneurial spirit into your organisation.
You will take part in team exercises in small breakout groups, facilitations and coaching sessions where you will gain feedback from your peers and faculty members. This programme has the added benefit of bringing together established entrepreneurs and panelists, from both developed and emerging markets, to add their insights and experience.
The latest research and combined experience of over 30 years of organisational support for entrepreneurial and growing organisations, come together to offer the framework and tools you need to address the following challenges:
- How can you create an environment where entrepreneurialism is nurtured and contagious?
- What is the right set of organisational structures and processes to generate sustainable growth?
- How can you act like a startup to achieve strategic objectives?
This programme offers tangible and actionable answers to this question, prompting you as a leader to promote the right processes to encourage the desired outcomes.
Our Live Online programmes offer the same quality and academic rigour associated with all Cambridge education:
- Delivered by Cambridge Judge Business School’s world-class faculty – Cambridge Judge is a strong research-oriented business school with 19 research centres. All programmes are designed and led by an Academic Programme Director who is a member of Cambridge Judge faculty.
- Drawing upon the strengths and resources of the wider University of Cambridge and the Cambridge ecosystem, including accessing global alumni and specialists as guest speakers
- Small class sizes (maximum 30) and high levels of interaction with world-class faculty.
- Emphasis on quality outcomes – we seek to monitor our delivery against the individual needs of participants. It is no accident that a little over half of our open programme participants come back to Cambridge Judge at least once, often multiple times.
Topics
- What does it mean to be entrepreneurial?
- Why do large organisations tend not to be entrepreneurial?
- How can we diagnose challenges in our organisations?
- How can we systematically see alternative perspectives?
- Insights from Cambridge entrepreneurs
- How can we assess the health of our collaboration network?
- Frugal innovation – how do entrepreneurs in different contexts address and solve problems?
- The challenges of leading an entrepreneurial organisation
- Implementing change.
Benefits
The programme gives you:
- The diagnostic capability to identify the root cause of current deficiencies in innovation, and the opportunities
- A rich management toolbox to identify performance challenges and business opportunities, effectively scope them, and realise creative and impactful solutions
- The framework to balance the benefits of top-down strategic guidance and bottom-up exploration
- A set of frameworks on collaborative innovation at the idea, the organisation, and the ecosystem level
- The ability to define, run and analyse business experiments and recognise when and how to strategically pivot.
This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement and the Cambridge Judge Business School Innovation Management Certificate of Achievement.
Who should attend
- Senior managers of established organisations looking to reignite the entrepreneurial spirit
- Employees who hope to transition to a senior leadership role where they will manage people who contribute to the organisation’s innovative output
- Managers of fast-growth organisations looking to enable and sustain the entrepreneurial spirit within their organisation
- R&D directors
- Those in a senior transformational role
- Those tasked with strategic direction and who manage a sizeable number of employees within a business unit.
Faculty & speakers
Jeremy Hutchison-Krupat
University Senior Lecturer in Operations & Technology Management
PhD (Georgia Institute of Technology)
Stylianos (Stelios) Kavadias
Margaret Thatcher Professor of Enterprise Studies in Innovation & Growth
PhD (INSEAD)
Christoph H. Loch
Professor of Management Studies
Director of Cambridge Judge Business School
PhD (Stanford Graduate School of Business)
Jaideep Prabhu
Professor of Marketing
PhD (University of Southern California)
Patrizia Vecchi
University Lecturer in Organisational Behaviour
PhD (Olin Business School, Washington University in St Louis)
Dates & fees
|
Dates |
Duration |
Fees * |
|---|---|---|
|
17-19 and 24-26 May 2021 |
6 half-day sessions (mornings, UK time) |
£2,475 + VAT |
For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:
Terms & Conditions for Self-funded Applicants (pdf, 277KB) (updated 4 September 2019)
Terms & Conditions for Organisation-funded Applicants (pdf, 295KB) (updated 4 September 2019)
Registration closes at midday two working days before the programme start date.
Participants are expected to attend the full programme.
Please ensure that you have read our Frequently Asked Questions, which provide important additional information about our Live Online programmes.
If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:
Claire Wright
Business Development Director
Open Programmes
Tel: +44 (0)1223 330741
Mob: +44 (0)7548 708067
Version 1.1 (17 February 2021)