Strategic management: a vehicle for company success
Increased competition, globalisation and new technologies pose major challenges to business leaders.
Whether you are a senior leader of an established organisation, or founder of a startup company, strategic thinking is critical to surviving and succeeding in today’s volatile business environment.
Strategic management can help leaders identify new opportunities and find new ways to create value for customers, whilst creating and maintaining competitive advantage.
Developing core strategic management skills: an outside-in lens
This three-day programme is carefully designed to help you address the challenges of strategic analysis, setting strategy and defining the direction of your company in the wake of technological disruptions and shifts in the competitive landscape.
It will challenge your strategic analysis through a critical evaluation of competitive, technological and market scenarios.
Using reference cases, videos and hands-on group exercises, the programme will allow you to develop your strategies through an outside-in lens, and from the perspective of your stakeholders.
The sessions will infuse new thinking in building, extending and managing the strategic direction of your company.
You will be introduced to cutting-edge thinking and develop core skills essential to strategy formulation and implementation, including new platform strategies, portfolio analyses, creating and maintaining a strategic vision, stakeholder analyses and the necessity of developing a strong market orientation.
Practical and outcome-driven approach
The programme combines cutting-edge research with real world cases developed by Cambridge Judge Business School faculty, and the diverse experiences of participants provides a unique experience.
Cambridge Judge Business School offers a distinctive approach born out of the University of Cambridge way.
- Drawing on cutting-edge academic research, as you would expect from a business school with 16 research centres
- The University of Cambridge has always emphasised smaller class sizes for maximum interaction and focused effort between world-class faculty and top quality participants. Cambridge Judge is no exception. We have class sizes of no more than 25. This makes your experience here one of unrivalled quality, relevance and impact.