skip to navigation skip to content

Strategic Management: Creating & Sustaining Competitive Advantage – Live Online

The gold-tipped gates of Fitzwilliam Museum, Cambridge.


Increased competition, globalisation and new technologies pose major challenges to business leaders. Whether you are a senior leader of an established organisation, or founder of a startup company, strategic thinking is critical to surviving and succeeding in today’s volatile business environment.

Strategic management can help leaders identify new opportunities and find new ways to create value for customers, whilst creating and maintaining competitive advantage. 

This programme, in its new ‘Live Online’ format, has been carefully designed to help you address the challenges of strategic analysis, setting strategy and defining the direction of your company in the wake of technological disruptions and shifts in the competitive landscape.

It will enhance your strategic analysis through a critical evaluation of competitive, technological and market scenarios. Using reference cases, videos and group exercises, the programme will allow you to develop your strategies through an outside-in lens, and from the perspective of your stakeholders. The sessions will infuse new thinking in building, extending and managing the strategic direction of your company.

You will be introduced to cutting-edge thinking and develop core skills essential to strategy formulation and implementation, including new platform strategies, portfolio analyses, creating and maintaining a strategic vision, stakeholder analyses and the necessity of developing a strong market orientation.

Our Live Online programmes offer the same quality and academic rigour associated with all Cambridge education:

  • Delivered by Cambridge Judge Business School’s world-class faculty – Cambridge Judge is a strong research-oriented business school with 19 research centres. All programmes are designed and led by an Academic Programme Director who is a member of Cambridge Judge faculty.
  • Drawing upon the strengths and resources of the wider University of Cambridge and the Cambridge ecosystem, including accessing global alumni and specialists as guest speakers
  • Small class sizes (maximum 30) and high levels of interaction with world-class faculty.
  • Emphasis on quality outcomes – we seek to monitor our delivery against the individual needs of participants. It is no accident that a little over half of our open programme participants come back to Cambridge Judge at least once, often multiple times.
The topic is so germane to where I am in my career and where my company is sitting in the industry. I have not taken any executive education classes in the past so this was my first taster. It was brilliant and motivating in equal measures. The class has actually reinvigorated my energy and my outlook.
Aileen Buchanan, Anaqua, Vice President, Client Success


  • What is strategy and why is it necessary for success?
  • Understanding the changing dynamics of your industry before adapting
  • Understanding your competitive advantage
  • Developing strategies for cost leadership and differentiation
  • Creating new markets using blue ocean strategies
  • Understanding the dynamics of industries in the new economy, and how you can exploit them
  • Structuring your organisation to execute particular strategies
  • Aligning your structure to your strategy
  • Creating synergies across businesses
  • Implementing strategy
  • Strategic leadership. 
I learnt new ways of thinking about strategic models and the practical implementation within the organisation. The pre-programme reading papers and course content was superb, I feel excited to go back into Associated British Foods to share and use these learnings to help improve the strategic direction for my business unit as well as for my non-executive role in healthcare.
Ryan Govender, Finance Director, Speedibake (Associated British Foods)


  • Understand how strategy can make the difference between success and failure
  • Have the opportunity to reflect on your industry, organisation and role, and gain new insights on your strategic challenges
  • Learn to develop strategies to create and maintain competitive advantage by better understanding the dynamics of your industry
  • Gain a deeper understanding of the tools and techniques of strategic analysis. 
Icon: Executive Education Certificates of Achievement.

This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement. On completing the GMCA you will be eligible to become an associate member of Cambridge Judge Business School’s global network of graduates and business-focused University of Cambridge alumni, faculty and staff.

Fantastic course. The preparations that went into the course were clearly evident. Excellent speakers and very interactive. I thought the course was first class and I thoroughly enjoyed it. I learned a lot and I now have an awareness to expand the way I think about strategy. I wanted to increase my strategic management capabilities and knowledge and the course definitely accomplished this. I also highly value the certificate achieved, which benefits future career progression.
Tim Bearpark, Vice President, Partnerships, Cerba Research

Who should attend

  • Mid to Senior level managers and leaders across all sectors setting strategy and defining the direction of their organisation
  • Whether you are a senior leader of an established organisation, a middle manager in charge of a division, or founder of a start-up company, strategic thinking is central to surviving and succeeding in today’s complex and volatile business environment
  • Business leaders looking to find new ways to create value for customers and move ahead of competitors.

People join us from many different types of organisations; for-profit, not-for-profit and government, multinational PLCs, small and medium-sized enterprises and startups.

Academic Programme Director

Kamal Munir

Professor of Strategy & Policy

PhD (McGill University)

Dr Kamal Munir is also the Academic Programme Director on Dealing with Disruption: Strategies & Business Models and Managing Innovation Strategically.

Faculty & speakers

Shazhad (Shaz) Ansari

Professor of Strategy & Innovation

PhD (University of Cambridge)

Lionel Paolella

Associate Professor in Strategy & Organisation

PhD (HEC Paris)

Dates & fees



Fees *

19-21 and 26-28 October 2022

6 half-day sessions (mornings, UK time)

£2,475 + VAT

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (pdf, 277KB) (updated 25 August 2021)
Terms & Conditions for Organisation-funded Applicants (pdf, 295KB) (updated 25 August 2021)

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

Please ensure that you have read our Frequently Asked Questions, which provide important additional information about our face-to-face and Live Online programmes, in particular during the COVID-19 pandemic.

If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:

Jasmin Abdel-Moneim

Sales & Business Development Manager
Open Programmes
Tel: +44 (0)7850 949628

Schedule a call with Jasmin

[email protected]

Access Jasmin's profile

Jasmin Abdel-Moneim

Version 3.5 (6 October 2021)


Strategy & Growth


6 half-day sessions


19-21 and 26-28 October 2022

Book a place

Download a brochure