skip to navigation skip to content
Search
 

Strategic Management – Live Online

The gold-tipped gates of Fitzwilliam Museum, Cambridge.

Overview

Increased competition, globalisation and new technologies pose major challenges to business leaders. Whether you are a senior leader of an established organisation, or founder of a startup company, strategic thinking is critical to surviving and succeeding in today’s volatile business environment.

Strategic management can help leaders identify new opportunities and find new ways to create value for customers, whilst creating and maintaining competitive advantage. 

This programme, in its new ‘Live Online’ format, has been carefully designed to help you address the challenges of strategic analysis, setting strategy and defining the direction of your company in the wake of technological disruptions and shifts in the competitive landscape.

It will enhance your strategic analysis through a critical evaluation of competitive, technological and market scenarios. Using reference cases, videos and group exercises, the programme will allow you to develop your strategies through an outside-in lens, and from the perspective of your stakeholders. The sessions will infuse new thinking in building, extending and managing the strategic direction of your company.

You will be introduced to cutting-edge thinking and develop core skills essential to strategy formulation and implementation, including new platform strategies, portfolio analyses, creating and maintaining a strategic vision, stakeholder analyses and the necessity of developing a strong market orientation.

Our Live Online programmes offer the same quality and academic rigour associated with all Cambridge education:

  • Delivered by Cambridge Judge Business School’s world-class faculty – Cambridge Judge is a strong research-oriented business school with 19 research centres. All programmes are designed and led by an Academic Programme Director who is a member of Cambridge Judge faculty.
  • Drawing upon the strengths and resources of the wider University of Cambridge and the Cambridge ecosystem, including accessing global alumni and specialists as guest speakers
  • Small class sizes (maximum 30) and high levels of interaction with world-class faculty.
  • Emphasis on quality outcomes – we seek to monitor our delivery against the individual needs of participants. It is no accident that a little over half of our open programme participants come back to Cambridge Judge at least once, often multiple times.

Topics

  • What is strategy and why is it necessary for success?
  • Understanding the changing dynamics of your industry before adapting
  • Understanding your competitive advantage
  • Developing strategies for cost leadership and differentiation
  • Creating new markets using blue ocean strategies
  • Understanding the dynamics of industries in the new economy, and how you can exploit them
  • Structuring your organisation to execute particular strategies
  • Aligning your structure to your strategy
  • Creating synergies across businesses
  • Implementing strategy
  • Strategic leadership. 

Benefits

  • Understand how strategy can make the difference between success and failure
  • Have the opportunity to reflect on your industry, organisation and role, and gain new insights on your strategic challenges
  • Learn to develop strategies to create and maintain competitive advantage by better understanding the dynamics of your industry
  • Gain a deeper understanding of the tools and techniques of strategic analysis. 
Icon: Executive Education Certificates of Achievement.

This programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement. On completing the GMCA you will be eligible to become an associate member of Cambridge Judge Business School’s global network of graduates and business-focused University of Cambridge alumni, faculty and staff.

Who should attend

  • Business leaders, including senior and middle executives of major corporations
  • Owners and senior leaders of small and medium-sized enterprises
  • Startup founders.

People join us from many different types of organisations; for-profit, not-for-profit and government, multinational PLCs, small and medium-sized enterprises and startups.

Academic Programme Director

Kamal Munir

Reader in Strategy & Policy

PhD (McGill University)

Dr Kamal Munir is also the Academic Programme Director on Dealing with Disruption: Strategies & Business Models and Managing Innovation Strategically.

Faculty & speakers

Shazhad (Shaz) Ansari

Professor of Strategy & Innovation

PhD (University of Cambridge)

Lionel Paolella

University Lecturer in Strategy & Organisation

PhD (HEC Paris)

Dates & fees

Dates

Duration

Fees *

3-5 and 8-10 February 2021

6 half-day sessions (mornings, UK time)

£2,475 + VAT

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (pdf, 277KB) (updated 4 September 2019)
Terms & Conditions for Organisation-funded Applicants (pdf, 295KB) (updated 4 September 2019)

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

Please ensure that you have read our Frequently Asked Questions, which provide important additional information about our Live Online programmes.

If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:

Jasmin Abdel-Moneim

Sales & Business Development Manager
Open Programmes
Tel: +44 (0)7850 949628

[email protected]

Access Jasmin’s profile

Jasmin Abdel-Moneim.


Version 3 (22 October 2020)

Suite

Strategy & Growth

Duration

6 half-day sessions

Dates

3-5 and 8-10 February 2021

Book a place

Download a brochure