Increased competition, globalisation and new technologies pose major challenges to business leaders. Whether you are a senior leader of an established organisation, or founder of a startup company, strategic thinking is critical to surviving and succeeding in today’s volatile business environment.
Strategic management can help leaders identify new opportunities and find new ways to create value for customers, whilst creating and maintaining competitive advantage.
This programme, in its new ‘Live Online’ format, has been carefully designed to help you address the challenges of strategic analysis, setting strategy and defining the direction of your company in the wake of technological disruptions and shifts in the competitive landscape.
It will enhance your strategic analysis through a critical evaluation of competitive, technological and market scenarios. Using reference cases, videos and group exercises, the programme will allow you to develop your strategies through an outside-in lens, and from the perspective of your stakeholders. The sessions will infuse new thinking in building, extending and managing the strategic direction of your company.
You will be introduced to cutting-edge thinking and develop core skills essential to strategy formulation and implementation, including new platform strategies, portfolio analyses, creating and maintaining a strategic vision, stakeholder analyses and the necessity of developing a strong market orientation.
Our Live Online programmes offer the same quality and academic rigour associated with all Cambridge education:
Delivered by Cambridge Judge Business School’s world-class faculty – Cambridge Judge is a strong research-oriented business school with 19 research centres. All programmes are designed and led by an Academic Programme Director who is a member of Cambridge Judge faculty.
Drawing upon the strengths and resources of the wider University of Cambridge and the Cambridge ecosystem, including accessing global alumni and specialists as guest speakers
Small class sizes (maximum 30) and high levels of interaction with world-class faculty.
Emphasis on quality outcomes – we seek to monitor our delivery against the individual needs of participants. It is no accident that a little over half of our open programme participants come back to Cambridge Judge at least once, often multiple times.
The topic is so germane to where I am in my career and where my company is sitting in the industry. I have not taken any executive education classes in the past so this was my first taster. It was brilliant and motivating in equal measures. The class has actually reinvigorated my energy and my outlook. ”
What is strategy and why is it necessary for success?
Understanding the changing dynamics of your industry before adapting
Understanding your competitive advantage
Developing strategies for cost leadership and differentiation
Creating new markets using blue ocean strategies
Understanding the dynamics of industries in the new economy, and how you can exploit them
Structuring your organisation to execute particular strategies
Aligning your structure to your strategy
Creating synergies across businesses
I learnt new ways of thinking about strategic models and the practical implementation within the organisation. The pre-programme reading papers and course content was superb, I feel excited to go back into Associated British Foods to share and use these learnings to help improve the strategic direction for my business unit as well as for my non-executive role in healthcare. ”
Ryan Govender, Finance Director, Speedibake (Associated British Foods)
Understand how strategy can make the difference between success and failure
Have the opportunity to reflect on your industry, organisation and role, and gain new insights on your strategic challenges
Learn to develop strategies to create and maintain competitive advantage by better understanding the dynamics of your industry
Gain a deeper understanding of the tools and techniques of strategic analysis.
Fantastic course. The preparations that went into the course were clearly evident. Excellent speakers and very interactive. I thought the course was first class and I thoroughly enjoyed it. I learned a lot and I now have an awareness to expand the way I think about strategy. I wanted to increase my strategic management capabilities and knowledge and the course definitely accomplished this. I also highly value the certificate achieved, which benefits future career progression. ”
Tim Bearpark, Vice President, Partnerships, Cerba Research
Who should attend
Business leaders, including senior and middle executives of major corporations
Owners and senior leaders of small and medium-sized enterprises
People join us from many different types of organisations; for-profit, not-for-profit and government, multinational PLCs, small and medium-sized enterprises and startups.