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Research
Conducting research and engaging within three key areas of innovation in India.
Research themes
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Frugal innovation
How to do more with less. A book by Jaideep Prabhu and Navi Radjou.
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Tata Social Internship
“I wanted to see a bit of a different world” – Aleksandra Szypowska, University of Cambridge
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Jugaad Innovation
Think Frugal, Be Flexible, Generate Breakthrough Growth. A book by Jaideep Prabhu, Navi Radjou and Simone Ahuja.
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The Centre for India & Global Business at Cambridge Judge Business School, University of Cambridge, acts as a platform for research and engagement with key partners in industry, academia and policy in India, the UK and across the world. Its primary focus is to understand, promote, and engage with innovators on India’s leading role in the global knowledge economy.
The Centre will conduct research and engage with key partners in three strategic areas.
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The role of the Centre, the challenges we face and what’s next.
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Learn more about the faculty, researchers and industry partners at the Centre for India and Global Business.
Meet the team
Learn about our current partners and their work with the Centre, and find out more about becoming a partner.
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News & insight
Using Bollywood films to examine energy and household appliance use across four decades in India.
Energy studies are often highly technical. A…
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"Frugal innovation" can help governments respond better to the COVID-19 pandemic, says article co-authored by Professor Jaideep Prabhu in Stanford Social Innovation…
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Read all news and insight from the Centre for India & Global Business
In the media
Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, discusses the challenges that India faces in aiming to become a major…
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Study co-authored by Jaideep Prabhu, professor of Marketing at Cambridge Judge Business School, identifies four strategies and two key methods for scaling…
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Read all press coverage about the Centre for India & Global Business
