Sustainable Marketing Leadership
A 5-day Sustainable Marketing Leadership programme to enable senior leaders to integrate strategic ESG values into their organisations’ marketing operations.
Upcoming programmes
Format:
Dates:
Duration:
Fees:
Face-to-face
23 Apr, 30 Apr, 1-3 May and 7 Nov 2024
5 days
£6,325 + VAT
Upcoming programmes
Format:
Face-to-face
Dates:
23 Apr, 30 Apr, 1-3 May and 7 Nov 2024
Duration:
5 days
Fees:
£6,325 + VAT
Overview
The Sustainable Marketing Leadership programme addresses the growing need for organisations to authentically demonstrate their commitment to responsible and sustainable business practices. The programme is tailored specifically for senior leaders working toward sustainability goals and seeking to integrate strategic Environmental, Social and Governance (ESG) values into their organisation’s marketing strategy and execute it with authenticity. Through the Sustainable Marketing Leadership programme, participants will gain a thorough understanding of an organisation’s value chain, the impacts of sustainability throughout the value chain and will learn how to develop and implement engaging sustainable marketing plans that ensure business success built on resilience and responsibility.
Uniquely designed by combining academic concepts from leading Marketing faculty at Cambridge Judge Business School with the experience of industry experts and practitioners who have successfully driven sustainability within global organisations. Participants on the Sustainable Marketing Leadership programme will explore the latest trends in sustainable marketing, gain practical experience in executing sustainable marketing strategies, discover how to ensure that the focus is on genuine, innovation driven sustainability, whilst also mitigating the risk of greenwashing. All of this within a strategic framework, authentic to their organisation’s purpose and goals.
Throughout the Sustainable Marketing Leadership programme, participants will be supported by industry experts in building their strategy and addressing challenges they may anticipate when implementing this in their own organisation. The support is also extended on a consultancy-style basis, with 2 additional, individual follow-up sessions with their industry expert, who can help them practically engage and apply their strategy, as well as work with them to overcome any setbacks in execution. This balance of expert-led tutoring and collaborative group work equips participants in a wide-breadth of topics, allowing them to gain a new perspective on driving growth through sustainable marketing.
Six months after the face-to-face sessions in Cambridge, all participants will be invited back to our virtual Sustainability Showcase to share their framework and implementation plans for their organisations with a panel of faculty members and industry experts. The panel will help to review and guide on next steps, as well as celebrate the move towards fully Sustainable Leadership.
Benefits and career impact
- Tailored for senior leaders and directors who aim to integrate strategic ESG (Environmental, Social and Governance) marketing values into their organisation.
- Immersive, hands-on, and collaborative learning approach enabling participants to engage with one another and world-leading faculty and expert practitioners.
- Understand current trends in sustainable marketing and integrate these into your organisation.
- Gain a new perspective on driving growth.
- Establish the business and financial case for adopting a sustainable marketing model.
- Learn and assess the difference between traditional marketing and sustainable marketing.
- Understand how to be authentically sustainable in marketing and to overcome the challenges it presents.
- Learn from real-world examples and apply best practices in sustainable marketing.
- Understand the different roles throughout the value chain.
- Address the pressing issues surrounding sustainable marketing.
Here at Cambridge Judge Business School, we understand that the integration of strategic ESG marketing values into your organisation is a crucial decision that requires careful consideration. ESG refers to the environmental, social, and governance factors that companies consider when making business decisions.
While sustainability is the broader goal of creating a world that meets the needs of the present without compromising the ability of future generations to meet their own needs.
Therefore we present to you our executive education programme, Sustainable Marketing Leadership. This pioneering programme is the first and only one of its kind, offering a personalised learning pathway for individuals eager to embed strategic, sustainable purpose and positive change that consumer and stakeholders expect to see as a key pillar of any successful organisation.
Our immersive and collaborative learning approach enables participants to engage with a broad range of contributors, faculty members, and guest speakers, all of whom combine the programme into a learning experience, expertly balanced between academic and practical learning.
You will learn from world leading faculty and expert AI practitioners, gaining a new perspective on driving growth and preparing for future challenges.
Through our programme, you will gain a thorough understanding of current trends in sustainable marketing and learn how to integrate these practices into your organisation, establishing the business and financial case for adopting a sustainable marketing model.
Our programme emphasises the importance of being authentically sustainable in marketing and overcoming the challenges it presents. You’ll also learn from real world examples and assess the difference between traditional marketing and sustainable marketing, understanding the different roles throughout the value chain and addressing the pressing issues surrounding sustainable marketing.
The programme has been structured like no other on the market. We’ll be there to support your learning, enabling you to develop a sustainable marketing strategy which drives growth in your organisation. You’ll be putting into practice real world examples, supported by the strength of our cutting edge Cambridge research, and be supported by us in 2 consultancy style coaching sessions once your time in Cambridge is finished.
Six months after the programme, we will all come back together, letting you showcase your sustainable marketing impact across your organisation and be given feedback from sustainability experts.
We invite you to enrol in Sustainable Marketing Leadership and join our community of sustainable marketing leaders, equipped with the knowledge and skills necessary to lead your organisation towards the sustainable future. I’m really looking forward to seeing you here at Cambridge, enrolled in our programme.
Empower your leadership with the knowledge and skills to create sustainable value through ESG marketing strategies with our Executive Education programme.
Programme content
Pre-programme (Online)
- Introductory goal setting and reflection on current challenges.
Live launch (Online)
- Programme overview.
- Key principle outlines of Sustainable Marketing Leadership.
Module 1 (Face-to-face):
- Pressure and trends; sustainable marketing through an ESG lens.
- Sustainable marketing: what is it and why do we need it?
Module 2 (Face-to-face):
- The 7 P’s of sustainable marketing.
- Understanding customer insights and promoting behavioural changes to a more sustainable future.
- Building innovative products for the future.
Module 3 (Face-to-face):
- Authentic supply chain management.
- Using AI to enhance digital marketing.
Module 4 (Face-to-face):
- Greenwashing and greenhushing: building trust and transparency.
- Branding and communication.
- Customer-centricity in responsible organisations.
- Stakeholder management: expectations and execution.
Post-programme (Online):
- Individual follow-up sessions.
- Review challenges which have arisen since the start of the implementation.
- Review of the framework in action and next steps and learnings from the programme.
Sustainability showcase (Online):
- A review of framework and implementation.
- Next steps and guidance.
- Led by a panel of faculty members and industry experts.
How you learn: Blended
A mix of Live Online, Online and Face-to-face
The rewarding learning journey comprises a mix of Online and Face-to-face modules.
- Learn from thought leaders and cutting-edge contributors.
- A balance of expert-led instruction and collaborative group work.
- Interact with faculty, peers and global industry leaders during the 4-day interactive Face-to-face sessions.
Who attends
- Senior executives of established organisations who have the ability, responsibility, and authority to make changes within their organisation.
- Senior Marketing leaders and directors of organisations, looking to embrace ESG throughout their entire supply chain.
- Managers, seeking to understand how to be authentically sustainable in marketing.
- Those in a senior transformational role tasked with the strategic direction of a business unit.
Faculty and speakers
Learn from our world-class faculty who bring fresh insights from their leading-edge research into all of our Executive Education programmes.
Co-Director of the Cambridge Centre for Chinese Management
Fellow of St Edmund’s College
Jawaharlal Nehru Professor of Indian Business & Enterprise
Vice-Dean for Faculty
Director of the Centre for India & Global Business (CIGB)
Why Cambridge Judge Business School?
Related programmes
Sustainable Marketing Leadership belongs to our ESG executive education programmes. Here are a selection of other Environmental, Social and Governance programmes:
Circular Economy & Sustainability Strategies
Understand the business case for sustainability and learn to drive innovation through circular economy principles and impactful solutions.
Circular Economy & Sustainability: Impact on Business Models, Finance & Investments
Recycle, repair, remanufacture, Consider the importance of sustainability as it relates to development goals and business models, gaining an introduction to Circular Economy and an understanding of its impact on your balance sheet.
Leading Diversity, Equity & Inclusion
Spearhead diversity, equity and inclusion in your workplace. Understand the different types of diversity, why it matters, and how to deliver a comprehensive DEI strategy in line with your organisational goals.
Speak to a programme advisor
If you have any questions or would like to discuss how this programme could benefit you or your organisation, please get in touch with the programme advisor.
