Sustainable Marketing Leadership
A 4-day Sustainable Marketing Leadership programme to enable senior leaders to integrate strategic ESG values into their organisations’ marketing operations.
Upcoming programmes
Format:
Dates:
Duration:
Fees:
Face-to-face
Further dates TBC
4 days
£5,060 + VAT
Upcoming programmes
Format:
Face-to-face
Dates:
Further dates TBC
Duration:
4 days
Fees:
£5,060 + VAT
Overview
Uniquely designed by combining academic concepts from leading Marketing faculty at Cambridge Judge Business School with the real-world experience of industry experts and practitioners who have successfully driven sustainability within global organisations.
Participants will explore the latest trends in sustainable marketing, gain practical experience in executing sustainable marketing strategies, discover how to ensure that the focus is on genuine, innovation driven sustainability, whilst also mitigating the risk of greenwashing. All of this within a strategic framework, authentic to their organisation’s purpose and goals.
Throughout the Sustainable Marketing Leadership programme, participants will be supported by industry experts in building their strategy and addressing challenges they may anticipate when implementing this strategy in their own organisation.
Benefits and career impact
- Immersive, hands-on, and collaborative learning approach enabling participants to engage with one another and world-leading faculty and expert practitioners.
- Learn how to develop and implement engaging sustainable marketing plans that ensure business success built on resilience and responsibility.
- Gain a thorough understanding of an organisation’s value chain and the impacts of sustainability throughout the value chain.
- Address the growing need for organisations to authentically demonstrate their commitment to responsible and sustainable business practices.
- Understand current trends in sustainable marketing and integrate these into your organisation.
- Gain a new perspective on driving growth.
- Establish the business and financial case for adopting a sustainable marketing model.
Here at Cambridge Judge Business School, we understand that the integration of strategic ESG marketing values into your organisation is a crucial decision that requires careful consideration. ESG refers to the environmental, social, and governance factors that companies consider when making business decisions.
While sustainability is the broader goal of creating a world that meets the needs of the present without compromising the ability of future generations to meet their own needs.
Therefore we present to you our executive education programme, Sustainable Marketing Leadership. This pioneering programme is the first and only one of its kind, offering a personalised learning pathway for individuals eager to embed strategic, sustainable purpose and positive change that consumer and stakeholders expect to see as a key pillar of any successful organisation.
Our immersive and collaborative learning approach enables participants to engage with a broad range of contributors, faculty members, and guest speakers, all of whom combine the programme into a learning experience, expertly balanced between academic and practical learning.
You will learn from world leading faculty and expert AI practitioners, gaining a new perspective on driving growth and preparing for future challenges.
Through our programme, you will gain a thorough understanding of current trends in sustainable marketing and learn how to integrate these practices into your organisation, establishing the business and financial case for adopting a sustainable marketing model.
Our programme emphasises the importance of being authentically sustainable in marketing and overcoming the challenges it presents. You’ll also learn from real world examples and assess the difference between traditional marketing and sustainable marketing, understanding the different roles throughout the value chain and addressing the pressing issues surrounding sustainable marketing.
The programme has been structured like no other on the market. We’ll be there to support your learning, enabling you to develop a sustainable marketing strategy which drives growth in your organisation. You’ll be putting into practice real world examples, supported by the strength of our cutting edge Cambridge research, and be supported by us in 2 consultancy style coaching sessions once your time in Cambridge is finished.
Six months after the programme, we will all come back together, letting you showcase your sustainable marketing impact across your organisation and be given feedback from sustainability experts.
We invite you to enrol in Sustainable Marketing Leadership and join our community of sustainable marketing leaders, equipped with the knowledge and skills necessary to lead your organisation towards the sustainable future. I’m really looking forward to seeing you here at Cambridge, enrolled in our programme.
This programme is taking the past and the present in terms of sustainability, but it is also merging developing and developed economies, understanding where we can come together and have a mutually beneficial relationship, conversation and understanding of sustainable marketing – which is the future.
Programme content
Pre-programme (Online)
- Introductory goal setting and reflection on current challenges.
- Programme overview.
- Key principle outlines of Sustainable Marketing Leadership.
Module 1 (Face-to-face):
- Pressure and trends; sustainable marketing through an ESG lens.
- Sustainable marketing: what is it and why do we need it?
Module 2 (Face-to-face):
- The 7 P’s of sustainable marketing.
- Understanding customer insights and promoting behavioural changes to a more sustainable future.
- Building innovative products for the future.
Module 3 (Face-to-face):
- Authentic supply chain management.
- Using AI to enhance digital marketing.
Module 4 (Face-to-face):
- Greenwashing and greenhushing: building trust and transparency.
- Branding and communication.
- Customer-centricity in responsible organisations.
- Stakeholder management: expectations and execution.
Post-programme (Online):
Support for particpants is on an extended consultancy style basis via 2 individual follow-up sessions with their industry expert who can help them practically engage and apply their strategy, as well as work with them to overcome any setbacks in execution.
Sustainability showcase (Online):
Six months after the face-to-face sessions in Cambridge, all participants will be invited back to our virtual Sustainability Showcase to share their framework and implementation plans for their organisations with a panel of faculty members and industry experts.
How you learn: Face-to-face
The rewarding learning journey comprises face-to-face modules, led by world-leading Cambridge Judge faculty. It offers the opportunity to interact with faculty, peers, thought leaders, cutting-edge contributors and global industry leaders, through a combination of expert-led instruction and collaborative group work.
Empower your leadership with the knowledge and skills to create sustainable value through ESG marketing strategies with our Executive Education programme.
Who attends
- The programme is tailored specifically for marketeers and senior leaders working toward sustainability goals and seeking to integrate strategic Environmental, Social and Governance (ESG) values into their organisation’s marketing strategy and execute it with authenticity.
- Those in a senior transformational role tasked with the strategic direction of a business unit.
Allison Wheeler-Heau: Hello, everyone. I hope 2024 started very well for you. I’m delighted to be with Professor Jaideep Prabhu today, who is the academic programme director of our exciting new open enrolment programme, Sustainable Marketing Leadership. Jaideep, who is this programme for?
Jaideep Prabhu: Thank you, Alli. This programme is for 2 types of people. The primary audience are senior marketing leaders, people who are looking to integrate sustainability and ESG into their marketing plans. The secondary audience are any senior leaders in any kind of organisation, people who are looking to use sustainability as a way to gain a competitive advantage.
Allison: Wonderful. And you’ve explained a lot, Jaideep. But I guess one key question I have is, what makes it unique?
Jaideep: Several things about it. First, as I said, it’s a way to find new ways to create new value and differentiate yourself, not just think of sustainability as a cost or a risk to be avoided. Second, we have a mix of academics and practitioners who have developed this programme and who deliver it. Third, we look at issues around change: behavioural insights, innovation, new technologies like AI.
And finally, the learning is personalised. People bring problems, challenges, and opportunities from their organisation to the programme, and they work on that during the programme, and they go away with a personal action plan for change.
Allison: Sounds super. When is it?
Jaideep: It’s from the 30th of April to the 3rd of May, 4 days in Cambridge with a live launch online before and a followup after. We’re really looking forward to seeing you in Cambridge to work on this programme together.
Faculty and speakers
Learn from our world-class faculty who bring fresh insights from their leading-edge research into all of our Executive Education programmes.
Co-Director of the Cambridge Centre for Chinese Management
Fellow of St Edmund’s College
Jawaharlal Nehru Professor of Indian Business & Enterprise
Vice-Dean for Faculty
Director of the Centre for India & Global Business (CIGB)
Why Cambridge Judge Business School?
Related programmes
Sustainable Marketing Leadership belongs to our ESG executive education programmes. Here are a selection of other Environmental, Social and Governance programmes:
Circular Economy & Sustainability Strategies
Understand the business case for sustainability and learn to drive innovation through circular economy principles and impactful solutions.
Circular Economy & Sustainability: Impact on Business Models, Finance & Investments
Recycle, repair, remanufacture, Consider the importance of sustainability as it relates to development goals and business models, gaining an introduction to Circular Economy and an understanding of its impact on your balance sheet.
Leading Diversity, Equity & Inclusion
Spearhead diversity, equity and inclusion in your workplace. Understand the different types of diversity, why it matters, and how to deliver a comprehensive DEI strategy in line with your organisational goals.
Speak to a programme advisor
If you have any questions or would like to discuss how this programme could benefit you or your organisation, please get in touch with the programme advisor.
