Digital Innovation and Transformation
Targeted at executives and managers, the Digital Innovation and Transformation programme gives you the tools to think strategically, build a digital culture, and lead change for business transformation.
Upcoming programme dates to be confirmed.
Please note: the prices of our programmes will increase on 2 September 2025. Any bookings made before this date will be charged at the current rates.
Overview
This Digital Innovation and Transformation programme explores how emerging digital technologies, business models, and changes to the business ecosystem are reshaping corporate strategy. Leaders must drive digital transformation, foster a strong digital culture, and overcome barriers to innovation to enhance value in existing and new markets.
The programme covers digital strategy, value creation, and changes to work, in the era of Artificial Intelligence. Emphasising leadership in digital change, it enables executives to navigate the transformational challenges to innovation. Delegates will develop knowledge and skills to tackle real-world barriers, developing digital solutions for business success.
Digital Innovation and Transformation is a dynamic, 2-day programme delivered by Cambridge Judge Business School encouraging you to widen your lens of innovation using emerging digital technologies. Discover how to create digital solutions to suit your customer needs, gain the tools to provide digital services and platform ecosystems, and lead your transformation effectively by building a digital culture.
Benefits and career impact
Lead the transformation. Gain the confidence and skills to implement a roadmap for change and build a truly agile digital workplace.
- Improve your career prospects and bring your skillset up to date – develop your understanding of digital innovation and transformation.
- Learn how to transform your corporate strategy through digital technologies.
- Understand the design of customer-centric services on digital platforms.
- Collaborate with leading members of the University of Cambridge and experience rigorous academic research combined with real-world, professional expertise.
- Become part of an international and ambitious peer support network.
- Receive a digital certificate of completion from Cambridge Judge Business School Executive Education.
- Develop a framework to implement an effective digital strategy within your organisation.
- Change the way your business operates – through digital creativity and innovation.
- Learn how to design digital platforms and services tailored to your customers.
- Establish a culture of agile digital working.
- Develop a strategy to scale innovation.
Learn more about the programme from our faculty, Michael Barrett
Digital innovation and transformation has never been more important. This programme is aimed at managers who want to accelerate digital innovation and transformation. We not only celebrate the potential for digital innovation but highlight the challenges of transforming your organisation through changed mindsets, a digital culture and a roadmap for change. Drawing upon research at Cambridge Judge Business School and elsewhere, we discuss the latest trends, insights and challenges in accelerating your digital transformation journey. Each session – consisting of a lecture, case study or small group exercise – will introduce you to the strategic, organisational and technological dimensions of digital transformation. You will gain an understanding of key concepts around digital; using different frameworks to gain insights into the issues challenging digital transformation programmes.
This programme is certified by the CPD Certification Service. It may be applicable to individuals who are members of, or are associated with, UK-based professional bodies.
Programme content
Draw on the latest case studies to see how real-world companies adapt their strategies to overcome different digital challenges.
Module 1: Your digital transformation strategy
- Gain an introduction to digital innovation and transformation.
- Examine the different types of innovation.
- Conceptualise a framework and then envision your digital transformation strategy.
- Address the potential obstacles to digital transformation.
Module 2: Organising and leading your digital transformation
- Explore digital culture and accelerate digital acceleration within your organisation.
- Learn how to encourage disruptive thinking and instil leadership characteristics within your employees.
- Understand how to build digital momentum and manage the challenges of becoming a digital enterprise.
Module 3: Service innovation and ecosystem leadership
- Understand the customer journey and ‘emotion mapping’ in relation to service orientation.
- Discuss case studies and leverage the power of design thinking to develop digital services.
- Map your emerging business ecosystem.
- Develop a leadership strategy to scale innovation.
Module 4: Innovation and new ways of working for digital transformation
- Learn how to use agile working to support digital change.
- Discover the benefits and challenges of new ways of working.
- Understand how to develop cross-functional teams for successful innovation.
- Learn about key barriers to innovation that can impact your digital transformation.
How you learn
Two delivery styles so you can choose whichever format best suits your needs.
Face-to-face
Enjoy 2 inspirational days in the historic and beautiful city of Cambridge, a world-renowned centre of cutting-edge knowledge creation. Engage with world-leading faculty in digital innovation and peers in person and take time away from home and office to focus on your learning and networking objectives. Join ‘Cambridge Union’-style debates, hear from guest speakers and faculty, interact with carefully selected peers and experience group exercises, role-play and discussion both in and outside class.
Live Online
Experience the best of face-to-face learning, from the comfort of your own home or office. Interact with peers from across the world, enjoy virtual debates, breakout groups, and immerse yourself in the learning experience. Hear from our guest speakers and faculty, and take part in group exercises and discussions with your peers.
Who attends
Digital Innovation & Transformation is targeted at experienced professionals, including:
- leaders tasked with accelerating digital transformation
- managers looking to cultivate agile working in cross-functional teams
- managers tasked with building a digital culture within an organisation
- executives (CIOs, CTOs) in charge of building digital platforms and customer-centric services
- Executives wishing to create digital innovation for ecosystem advantage.
Ideal, just what I was looking for! …Two days to evolve and reflect on what we are doing, informed by leading thinking. Faculty were insightful, content rich, energetic, engaging and overall excellent.
Faculty and speakers
Learn from our world-class faculty who bring fresh insights from their leading-edge research into all of our Executive Education programmes. The Academic Programme Director (APD) for the Digital Innovation & Transformation programme is Professor Michael Barrett.
Vice-Dean for Strategy and University Engagement
PhD (University of Cambridge)
Co-Director of the Centre for International Human Resource Management (CIHRM)
PhD (University of London)
Why Cambridge Judge Business School?
Related programmes
Digital Innovation & Transformation belongs to our Innovation & Technology-topic executive education programmes. Here is a selection of related programmes:
Strategic Management: Creating and Sustaining Competitive Advantage
Enhance your strategic capabilities and understand how to position your organisation to maintain competitive advantage. This programme introduces the fundamentals of strategic thinking, enabling you to identify and act on new opportunities for growth.
Generative Artificial Intelligence: From Hype to Business Impact
Gain a deep understanding of AI and how to effectively integrate it into your organisation, whilst navigating legalities and bias.
Managing Innovation Strategically
Idea generation. Product exploitation. Learn to manage and operationalise greater levels of innovation within your organisation, exploring how innovative strategies and disruptive business models can achieve competitive advantage and help you thrive in the face of rapid change.
Speak to a programme advisor
If you have any questions or would like to discuss how this programme could benefit you or your organisation, please get in touch with the programme advisor.
