Generative Artificial Intelligence: From Hype to Business Impact
This programme offers unique insights for executives seeking to grasp the potential and limitations of generative artificial intelligence (AI). Rather than blindly chasing the latest trends, we invite you on a journey of exploration led by University of Cambridge faculty, industry experts, and business leaders who have successfully implemented generative AI in their organisations. This programme will equip you with an understanding of the inner workings of generative models, a greater confidence in assessing its true value and a range of strategic tools with which to lead its application within the context of your organisation.
Upcoming programmes
Format:
Dates:
Duration:
Fees:
Face-to-face
24-26 Feb 2025
3 days
£4,550 + VAT
Face-to-face
30 Jun-2 Jul 2025
3 days
£4,550 + VAT
Upcoming programmes
Format:
Face-to-face
Dates:
24-26 Feb 2025
Duration:
3 days
Fees:
£4,550 + VAT
Format:
Face-to-face
Dates:
30 Jun-2 Jul 2025
Duration:
3 days
Fees:
£4,550 + VAT
Overview
This programme explores AI, shedding light on its far-reaching impacts. Participants will develop a solid understanding of AI and look into pivotal concepts such as neural networks and advanced language models.
You will receive clear explanations of AI algorithms, explained with real-life scenarios and applications. Interactive sessions will provide hands-on experiences, allowing you to truly understand the practical uses of AI.
You will navigate the ever-evolving legal landscapes, address concerns related to AI bias, and investigate the idea of AI consciousness, drawing insights from the Turing test.
With the guidance of expert faculty, you will gain invaluable insights into integrating AI into organisational functions. Practical advice will enable you to tailor your AI implementation strategies to your specific business needs. By showcasing how AI genuinely enhances business workflows and adds value, this programme equips participants to harness the potential of AI.
Benefits and career impact
Here’s how the programme can benefit you and your organisation.
- Gain a genuine understanding of AI’s mechanisms, moving beyond the hype.
- Engage with leading computer scientists who’ve been developing AI for years.
- Reflect soberly on AI’s value for your business, distinguishing immediate opportunities from futuristic dreams.
- Acquire hands-on experience with AI software, transforming complex concepts into tangible knowledge.
- Explore the ethical landscape of AI and its implications for the future of work.
- Equip your executives with a nuanced AI understanding, fostering informed decision-making.
- Address AI skepticism by offering a realistic view of its capabilities and limitations.
- Empower your teams to identify AI opportunities that align with your organisation’s unique goals.
- Enhance ethical considerations and awareness of bias, fostering responsible AI implementation.
- Bolster your company’s innovation potential by enabling leaders to drive AI strategy.
This programme supports participants in honing the skills required to lead AI-driven initiatives in their business. These include embracing experimentation, distinguishing opportunity from distraction, managing risk and internal resistance, navigating uncertainty and much more. Through practical hands-on experience with AI, practitioner engagement, thought-provoking debate and strategic toolkits, we strive to deliver an applicable and multi-disciplinary learning experience that keeps pace with these evolving and powerful technologies.
Programme content
Module 1: AI in practice
- Leadership during hype and uncertainty.
- Insights into neural networks.
- Deep-dive into Large Language Models and image generation.
- Hands-on experience of advanced prompts for AI software.
Module 2: Ethics, AI and the future of work
- Evolving case law on AI.
- Addressing AI bias and ethical usage.
- Exploring AI consciousness.
- Expert panel discussion of experiences deploying AI in organisations.
Module 3: AI and business strategy
- AI for your business strategy.
- Crafting an implementation strategy.
- Tailoring AI to your organisation’s needs.
How you learn: Face-to-face
Join us in Cambridge for this cutting-edge programme on AI and machine learning, delivered by world-leading faculty in this area. Engage in lively discussion and debate with your peers, taking time away from the office or home to fully immerse yourself in the learning experience. Enjoy networking opportunities, group exercises and debates in a learning environment second to none.
Who attends
- Mid to senior executives, functional managers and business leaders.
- Managers looking to gain an understanding of generative AI and its potential for both themselves and their teams.
- Mid to senior managers looking to learn how AI can help improve performance within their functional area.
- Those looking to bridge the gap between technical AI and business functions within their organisations.
*Prior experience of coding is not required in order to attend this programme.
Many businesses I’ve spoken to are excited by the potential of generative AI, but they are buffeted by hype. They want to know where AI can make a tangible difference.
Faculty and speakers
Learn from our world-class faculty who bring fresh insights from their leading-edge research into all of our Executive Education programmes. The Academic Programme Directors (APDs) for the Generative AI programme are Professor David Stillwell and Vesselin Popov.
Academic Director of the Psychometrics Centre
PhD (University of Nottingham)
BA (University of Cambridge)
Mark holds an honorary title from Cambridge Judge Business School.
PhD (VU University Amsterdam)
Stylianos (Stelios) Kavadias
Margaret Thatcher Professor of Enterprise Studies in Innovation and GrowthCo-Director of the Entrepreneurship Centre
PhD (INSEAD)
Smaranda holds an honorary title from Cambridge Judge Business School.
Why Cambridge Judge Business School?
Related programmes
Generative AI belongs to our Innovation and Technology-topic executive education programmes. Here is a selection of related programmes:
Digital Innovation and Transformation
Re-think how you are leading the transformation of your organisation. Learn how to create digital solutions fit for your customers, build a digital culture, and develop a strategy to scale innovation across your business.
Managing Innovation Strategically
Idea generation. Product exploitation. Learn to manage and operationalise greater levels of innovation within your organisation, exploring how innovative strategies and disruptive business models can achieve competitive advantage and help you thrive in the face of rapid change.
People Analytics: Transforming HR Strategy with Data Science
Align your HR decision-making with corporate objectives by leveraging the data that already exists within your organisation.
Speak to a programme advisor
If you have any questions or would like to discuss how this programme could benefit you or your organisation, please get in touch with the programme advisor.
