Assess, create or revitalise business models given the disruptive innovation affecting businesses today.
The pace, scale and impact of innovation has accelerated over the years. While innovation can enhance the value of existing products and services, it can also render existing business models obsolete. As a result, we need to rethink who our customers are, while our customers rethink what they value.
We are living in an age of disruption, defined as fundamental changes in ways in which organisations and ecosystems operate. Organisations can no longer rely merely on product and service innovations, it needs to change its business model to survive and succeed. New entrants are disrupting established industries such as Airbnb in travel or fintechs in financial services – this disruption poses a dilemma for both incumbents and new entrants.
Incumbents may want to respond to disruption but can also be reluctant to relinquish their advantage.
New entrants may need the support of the incumbent firms that they threaten. In such situations, an emphasis on the disruptive potential of innovations may backfire.
This programme brings together crucial insights from research on disruptive innovations combined with practitioner experiences to enable you to navigate this complexity.
Our Live Online programmes offer the same quality and academic rigour associated with all Cambridge education:
Delivered by Cambridge Judge Business School’s world-class faculty – Cambridge Judge is a strong research-oriented business school with 19 research centres. All programmes are designed and led by an Academic Programme Director who is a member of Cambridge Judge faculty.
Drawing upon the strengths and resources of the wider University of Cambridge and the Cambridge ecosystem, including accessing global alumni and specialists as guest speakers
Small class sizes (maximum 30) and high levels of interaction with world-class faculty.
Emphasis on quality outcomes – we seek to monitor our delivery against the individual needs of participants. It is no accident that a little over half of our open programme participants come back to Cambridge Judge at least once, often multiple times.
We will provide you with the tools and frameworks to evaluate, refocus and renew business models for your organisation, whilst challenging you to question:
What exactly is a ‘disruption’?
How can you ensure you see it coming and why is it often missed?
How is the digital revolution ushering in disruptions and what can you do about it?
How is strategy fundamentally different in the ‘new economy’? How can we harness these dynamics to our advantage?
How do you build business models around technologies to make them disruptive?
Key topics include:
The what and why of business models
The ‘three Vs’ of a business model
Evaluating and selecting a new strategy and model
The communication and implementation
Different markets, different challenges: business models in emerging and bottom-of-pyramid markets
Aligning business and management models
Shifting business models successfully.
Return to your organisation having reviewed and evaluated your current business model
Be equipped with a set of insights and tools proven to develop successful new business models
Learn from faculty and examples drawn from world-leading research conducted at Cambridge Judge Business School, where unique frameworks have been developed to help companies to define and build sound strategies to compete and thrive in this fast-changing landscape.
This programme will benefit senior executives responsible for leading and developing strategy. Whatever the business; from a startup to a large business, the focus is on managing organisational change and dealing with innovation.
Both faculty members on the programme have taught and researched winning business models for several years, having analysed both winning and failing business models and their underlying reasons. They have published both academic and practitioner oriented articles in several top tier journals that are part of the Financial Times “Top 50 Journals Used in Business School Research Rankings” (including Strategic Management Journal and Research Policy), and worked with a number of prominent organisations in helping them develop effective business models. They are frequently invited to give talks at strategy, innovation and business summits such as the Chief Strategy Officer Summit and their work has been featured in the Financial Times, Wired, Businessweek and the Wall Street Journal.
Dates & fees
13-16 July 2021
4 half-day sessions (mornings, UK time)
£1,875 + VAT
For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents: