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In this two day programme, we will deal with people management questions and challenges. And the content is probably best described in trying to identify answers to some of the following questions. Can you motivate your employees without using formal authority? Can you persuade and influence them in an effective way? Can you flexibly tailor your leadership style to the needs of your employees at given points in time? And are you able to breach resistance to change for important initiatives that you’re leading in your organisation?

We will explore answers to those and other questions by drawing on a diversity of tools, frameworks, some theoretical ideas, but most importantly, the experience and the input from the delegates in the classroom. This programme aims to create value for anyone and the line management role who likes to explore fresh perspectives, new approaches, new tools, and methods in order to address leadership challenges.

So the teaching philosophy of the programme is heavily participant centred, which means that at the end of the day, this course is really about the challenges, the issues, the problems that participants face in managing and leading their employees.


In times of financial crisis, rapidly changing business contexts, and globalised work, managers depend more than ever on their subordinates to get results. 

Employees may thus represent both a key resource and a liability for managerial success. Tapping the full potential of employees, however, may require leadership and people management skills that stretch beyond ordinary managerial competences.

In this programme, we put the question of how managers can lead employees for maximal commitment and motivation centre-stage. 

Grounded in rigorous, cutting-edge research, the programme aims to provide you with inspiration, hands-on tools, and knowledge that may enhance your emotional and leadership skills for managerial results.

  • Motivate your employees without using formal authority
  • Flexibly adapt your leadership style to meet the needs of your employees
  • Handle the ‘difficult’ colleagues in your organisation and get what you want without alienating them
  • Effectively promote change in your organisation, and breach resistance to change
  • Persuade your peers and get their buy-in to a new business idea they might find little appealing?
Stimulating mix of concepts and media to allow us to come to our own conclusions. I am applying the concepts, the situational and transformational leadership principles, the listening and the competency framework analysis of employees and what stage they are at. I really thought this was excellent.
Yvonne Pinto, Director of ALINE, Firetail
Yvonne Pinto


In the two-day programme we cover:

  • Inspirational leadership and result-oriented management: striking the balance
  • Developing flexible leadership styles to meet the needs of employees
  • Motivating employees beyond monetary incentives
  • Creating engaging and stimulating work, work contexts and working relationships
  • Breaching resistance to change
  • Persuading and influencing for results
topics include leading change, motivation, breach resistance, persuasion, engagement, influence and flexible leadership styles
This programme was very helpful with the challenges of a new role within the business. It has increased my confidence regarding change management and motivating staff.
Peter Croll, Sales Project Manager, Certas Energy
Transformational Leadership


You will learn from expert, experienced faculty and associates of Cambridge Judge Business School and benefit from an international class with homogeneous objectives within your global peer group.

Over the two days of this fast-paced and practical programme you will:

  • explore fresh perspectives and approaches on leadership
  • explore the importance of motivation, change management and persuasion for leadership effectiveness
  • examine and reflect upon your own style of leading, motivating and persuading subordinates and colleagues
  • learn about tools and procedures to manage change effectively, and return to your business with concrete ideas of how to implement change.

Executive Education certificates of achievementThis programme counts towards the Cambridge Judge Business School General Management Certificate of Achievement. On completing the GMCA you will be eligible to become an associate member of Cambridge Judge Business School’s global network of graduates and business-focused University of Cambridge alumni, faculty and staff.

Thank you all very much for a well-organised programme and uplifting experience – being in Cambridge as well added a special touch to the learning scope.
Stefania Galbiati Ball, Head of Annual Meeting, Protocol & Event Management Unit, EBRD

Who should attend

  • Executives responsible for managing or developing employees, to improve performance and organisational effectiveness
  • Managers who wish to learn more about motivation and people management
  • Organisations and individuals who wish to develop leadership qualities during times of organisational change
  • Executives wishing to develop their leadership styles

These figures were taken from the two Transformational Leadership classes from 2017.

Faculty & speakers

Andreas Richter

Andreas Richter

Reader in Organisational Behaviour

PhD (Aston University)

Read more about Andreas

Andreas’s teaching philosophy centres on the belief that learning should be experiential and participant-centred. Consequently, he strives to create a classroom environment that draws on many different techniques and materials, such as case analyses, group discussions, films, and experiential exercises, in order to facilitate the collective learning process and actively integrate participants’ work experience, opinions, and views.

He cooperated with, or consulted for, various public and private organisations in the health care, pharmaceutical, and financial sectors, focusing on team-working effectiveness, the stimulation of creativity and innovation, self-management training, and leadership development.

Andreas is a trained psychologist who specialised in industrial and organisational psychology, holds a PhD in management, and is a certified client-centred counsellor (occupational and clinical settings).

View profile

Dates & fees

Dates Duration Fees *
3-4 December 2020 2 days £2,500 + VAT
28-29 January 2021 2 days £2,500 + VAT
17-18 June 2021 2 days £2,500 + VAT
7-8 October 2021 2 days £2,500 + VAT

VAT is charged at the prevailing rate, which is currently 20%; e.g. £2,500 + 20% = £3,000.

* Fees include instruction, materials, lunch and breaks. Preferential rates may be available for groups, University of Cambridge alumni and members of the School’s Alumni Association. Please note prices pre-registration are subject to change.

For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:

Terms & Conditions for Self-funded Applicants (pdf, 277KB) (updated 4 September 2019)
Terms & Conditions for Organisation-funded Applicants (pdf, 295KB) (updated 4 September 2019)

Registration closes at midday two working days before the programme start date.

Participants are expected to attend the full programme.

If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:

Jasmin Abdel-Moneim

Sales & Business Development Manager
Tel: +44 (0)7850 949628

Jasmin Abdel-Moneim

Version 7 (15 July 2020)


2 days


3-4 December 2020
28-29 January 2021
17-18 June 2021
7-8 October 2021

Contact us to find out more about Transformational Leadership.

Contact us

To find out more about our range of open enrolment programmes, download our brochure.

Download the brochure