Associate Professor in Marketing
Fellow of Emmanuel College
Dipl.Ing. (Ecole Polytechnique), Corps des Ponts (Ecole Nationale des Ponts et Chaussees), MA (Université Paris 1 Pantheon-Sorbonne), PhD (Massachusetts Institute of Technology)
Research interests
Marketing strategy; innovation and product development; advertising; behavioural industrial organisation; experimental economics.
Subject group: Marketing
Previous appointments
Dominique was an Assistant Professor of Management and Strategy at the Rady School of Management at the University of California San Diego prior to joining Cambridge Judge Business School. Dominique also taught a PhD course at Brandeis University and, while at MIT, she served as a teaching assistant on both undergraduate and graduate microeconomics courses.
Awards & honours
- Cambridge Judge Business School Teaching Award, 2017
- Management Science Meritorious Service Award, 2012
- UCSD Hellman Faculty Fellowship, 2010-2011
- Robert M. Solow Endowment Fellowship, 2001-2003
- Corps des Ponts et Chaussees Fellowship, 1998-2001
- Felicitations du Jury in Economics, Ecole Polytechnique, 1998
Selected publications
Lauga, D.O., Ofek, E. and Katona, Z. (2022) “When and how should firms differentiate? Quality and advertising decisions in a duopoly.” Journal of Marketing Research (DOI: 10.1177/00222437221082076) (published online Feb 2022)
Fainmesser, I.P., Lauga, D. and Ofek, O. (2021) “Ratings, reviews, and the marketing of new products.” Management Science, 67(11): 7023-7045 (DOI: 10.1287/mnsc.2020.3848)
Gneezy, A., Gneezy, U. and Lauga, D.O. (2014) “A reference-dependent model of the price-quality heuristic.” Journal of Marketing Research, 51(2): 153-164 (DOI: 10.1509/jmr.12.0407)
Lauga, D.O. and Ofek, E. (2011) “Product positioning in a two-dimensional vertical differentiation model: the role of quality costs.” Marketing Science, 30(5): 903-923
Lauga, D.O. and Ofek, E. (2009) “Market research and innovation strategy in a duopoly.” Marketing Science, 28(2): 373-396
