Professor of Marketing
Director of the Management Studies Tripos
Fellow of Emmanuel College
Dipl.Ing. (Ecole Polytechnique), Corps des Ponts (Ecole Nationale des Ponts et Chaussees), MA (Université Paris 1 Pantheon-Sorbonne), PhD (Massachusetts Institute of Technology)
My research interests include marketing strategy, innovation and product development, advertising, behavioural industrial organisation, and experimental economics. I was previously an Assistant Professor of Management and Strategy at the Rady School of Management at the University of California, San Diego.
I’m a member of the Marketing subject group at Cambridge Judge Business School, which focuses on strategy, modelling, and consumer behaviour. The research agenda is stimulated by regular contact with senior personnel of national and international organisations.
Previous appointments
Dominique was an Assistant Professor of Management and Strategy at the Rady School of Management at the University of California San Diego prior to joining Cambridge Judge Business School. Dominique also taught a PhD course at Brandeis University and, while at MIT, she served as a teaching assistant on both undergraduate and graduate microeconomics courses.
Publications
Journal articles
- Lauga, D.O., Selove, M. and Zia, M. (2025) “Buying from a competitor: a model of knowledge spillover and innovation.” Marketing Science (DOI: 10.1287/mksc.2023.0148) (published online Oct 2024)
- Wijnsma, S.C., Lauga, D.O. and Toktay, L.B. (2024) “Treat, dump, or export? How domestic and international waste management policies shape waste chain outcomes.” Management Science, 70(11): 7397-7421 (DOI: 10.1287/mnsc.2021.02061)
- KC, R.P., Lauga, D.O. and Mak, V. (2023) “Hold-up induced by demand for fairness: theory and experimental evidence.” Theory and Decision, 94(4): 721-750 (DOI: 10.1007/s11238-022-09905-9)
- Lauga, D.O., Ofek, E. and Katona, Z. (2022) “When and how should firms differentiate? Quality and advertising decisions in a duopoly.” Journal of Marketing Research, 59(6): 1252-1265 (DOI: 10.1177/00222437221082076)
- Fainmesser, I.P., Lauga, D.O. and Ofek, E. (2021) “Ratings, reviews, and the marketing of new products.” Management Science, 67(11): 7023-7045 (DOI: 10.1287/mnsc.2020.3848)
- Gneezy, A., Gneezy, U. and Lauga, D.O. (2014) “A reference-dependent model of the price-quality heuristic.” Journal of Marketing Research, 51(2): 153-164 (DOI: 10.1509/jmr.12.0407)
- Lauga, D.O. and Ofek, E. (2011) “Product positioning in a two-dimensional vertical differentiation model: the role of quality costs.” Marketing Science, 30(5): 903-923
- Lauga, D.O. and Ofek, E. (2009) “Market research and innovation strategy in a duopoly.” Marketing Science, 28(2): 373-396
Awards and honours
- Cambridge Judge Business School Teaching Award, 2017
- Management Science Meritorious Service Award, 2012
- UCSD Hellman Faculty Fellowship, 2010-2011
- Robert M. Solow Endowment Fellowship, 2001-2003
- Corps des Ponts et Chaussees Fellowship, 1998-2001
- Felicitations du Jury in Economics, Ecole Polytechnique, 1998
News and insights
Study co-authored at Cambridge Judge calls for reducing export-burden asymmetry for different qualities of waste to reduce environmental harm.
The ‘hold-up problem’ in business: new study co-authored at Cambridge Judge Business School highlights how concerns about fairness thwart beneficial reciprocity.
Research on hazardous waste disposal by Cambridge Judge PhD candidate Sytske Wijnsma represents the University of Cambridge in this month’s Festival of Social Science.