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Dominique Lauga

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Dominique Lauga

Professor of Marketing
Fellow of Emmanuel College

Dipl.Ing. (Ecole Polytechnique), Corps des Ponts (Ecole Nationale des Ponts et Chaussees), MA (Université Paris 1 Pantheon-Sorbonne), PhD (Massachusetts Institute of Technology)

Research interests

Marketing strategy; innovation and product development; advertising; behavioural industrial organisation; experimental economics.

Subject group: Marketing

Previous appointments

Dominique was an Assistant Professor of Management and Strategy at the Rady School of Management at the University of California San Diego prior to joining Cambridge Judge Business School. Dominique also taught a PhD course at Brandeis University and, while at MIT, she served as a teaching assistant on both undergraduate and graduate microeconomics courses.

Awards & honours

  • Cambridge Judge Business School Teaching Award, 2017
  • Management Science Meritorious Service Award, 2012
  • UCSD Hellman Faculty Fellowship, 2010-2011
  • Robert M. Solow Endowment Fellowship, 2001-2003
  • Corps des Ponts et Chaussees Fellowship, 1998-2001
  • Felicitations du Jury in Economics, Ecole Polytechnique, 1998

Selected publications

KC, R.P., Lauga, D.O. and Mak, V. (2023) “Hold-up induced by demand for fairness: theory and experimental evidence.” Theory and Decision (DOI: 10.1007/s11238-022-09905-9) (published online Sep 2022)

Lauga, D.O., Ofek, E. and Katona, Z. (2022) “When and how should firms differentiate? Quality and advertising decisions in a duopoly.” Journal of Marketing Research, 59(6): 1252-1265 (DOI: 10.1177/00222437221082076)

Fainmesser, I.P., Lauga, D.O. and Ofek, E. (2021) “Ratings, reviews, and the marketing of new products.” Management Science, 67(11): 7023-7045 (DOI: 10.1287/mnsc.2020.3848)

Gneezy, A., Gneezy, U. and Lauga, D.O. (2014) “A reference-dependent model of the price-quality heuristic.” Journal of Marketing Research, 51(2): 153-164 (DOI: 10.1509/jmr.12.0407)

Lauga, D.O. and Ofek, E. (2011) “Product positioning in a two-dimensional vertical differentiation model: the role of quality costs.” Marketing Science, 30(5): 903-923

Lauga, D.O. and Ofek, E. (2009) “Market research and innovation strategy in a duopoly.” Marketing Science, 28(2): 373-396

Why people’s sense of (un)fairness can harm their own interests

The ‘hold-up problem’ in business: new study co-authored at Cambridge Judge Business School highlights how concerns about fairness thwart beneficial reciprocity. A…

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E-waste – a complex problem

Research on hazardous waste disposal by Cambridge Judge PhD candidate Sytske Wijnsma represents the University of Cambridge in this month’s Festival of…

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Global branding seminars

Delegation from Chulalongkorn Business School in Bangkok attend five days of seminars on global branding presented by the Executive Education division of…

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Is your wine worth it?

When it comes to pricing, quality and customer expectation both matter, finds a study co-authored at Cambridge Judge Business School that focuses…

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Contact details

Dominique Lauga
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG

Tel: +44 (0)1223 768495

[email protected]