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Good scent(s) of timing


Ignite alumna Jenny Tillotson scoops innovation award for wearable tech.2016-04-07_escent-229x205

2016-04-07_jennytillotson-229x205Jenny Tillotson, an alumna of the Ignite programme at Cambridge Judge Business School and founder of eScent, scooped the Best Innovation Award at the recent Wearable Tech Show in London.

eScent is a wearable technology start-up associated with the Institute of Biotechnology, University of Cambridge. The idea behind eScent is to embed aromatherapy in clothing and release a personalised “scent bubble” at the right time, in the right place. It is designed to increase health and well-being.

“I am delighted to win this award for eScent, which acknowledges the use of essences that are biosynced to a person’s emotional, mental or physical state and in real-time, relieves the condition,” said Jenny. “The recognition will allow us to test aromatherapy claims in a variety of contexts in clinical trials, and go towards providing a scientific basis for determining the health and environmental safety of fragrances.”

Ignite is an intensive one-week training programme for aspiring entrepreneurs and corporate innovators to trial and prepare business ideas for the commercial environment. The programme, part of the Entrepreneurship Centre at Cambridge Judge, is a blend of practical teaching sessions, expert clinics, mentor sessions and experienced advice and support from leading entrepreneurs.