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Seminar – Nonmarket strategies for social and legal licenses: a necessary condition analysis

12:30 - 14:00

Dr Shuna Shu Ham Ho, Dalhousie University, Nova Scotia, Canada

Corporate social responsibility (CSR) and corporate political activity (CPA) are nonmarket strategies that help a multinational corporation (MNC) to legitimise socio-politically. Regarding social license (SL) and legal license (LL) as social and political legitimacies, this study responds to a call for research by examining the complementarity, or tension, between CSR and CPA for achieving these strategic outcomes in a developed country with relatively strong institutions. Based on social contract and deliberative democracy theories, this study hypothesises that high CSR and low CPA are necessary for attaining SL, but low CSR and high CPA are sufficient for obtaining LL. Using necessary condition analysis (NCA), this study finds empirical support with a sample of MNCs mining at various sites within Australia, which is a deliberatively democratic country. Findings suggest that MNCs striking a balance between social and political legitimisations under deliberative democracy must maximise CSR, and meanwhile, optimise CPA owing to tension.



Lecture – The power of paradox: adopting both/and thinking for effective social entrepreneurship

17:30 - 19:00

Part of a guest lecture series organised by the Master of Studies in Social Innovation and the Cambridge Centre for Social Innovation.

Join our cohort of MSt in Social Innovation students for an open guest lecture with Professor Wendy Smith.

Social entrepreneurs continually face tensions between their social mission and business purpose. In this lecture, Wendy draws of over 25 years of research to argue that our typical either/or approaches to tensions can be limiting at best and detrimental at worst. She introduces the scholarship on both/and thinking as an alternative approach to enable more creative and sustainable outcomes. (more…)