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Cambridge Venture Project

The Cambridge Venture Project allows MBAs to test their first-term learning via a market analysis for a Cambridge or wider-UK based client. Designed to further develop management practice skills, the project runs alongside the Management Praxis core course.

Working in teams of four to five you can expect to:

  • Investigate market opportunities for a new product, service or treatment.
  • Evaluate consumer behaviour and competitive forces in relation to these, using qualitative and quantitative analysis techniques.
  • Generate insights into potential strategies, opportunities for commercialisation and possible routes to market.

Market analysis

Clients and MBAs discuss the Cambridge Venture Project which forms the first project of the academic year.

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The Cambridge Cluster

The Cambridge Cluster

Cambridge is a thriving centre of business and innovation, attracting the largest investment per capita in Europe.

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We gave the team a very broad brief - new company, new market. The students produced a very useful piece of work for us, understanding all tech implications. They gave us three options with pros and cons, which we can bear in mind over the coming years. I liked the way team conducted the interviews, then used the 'gestalt' of those to inform their hypothesis and further. They did a great job
Pilgrim Beart, 1248, Cambridge Venture Project Client

Recent client companies

Alpha Biopesticides, Select Innovations Limited/ enlight, Sentec Limited, Jagex Games Studio, SyndicateRoom, Voyage Manager, Eagle Genomics, Springboard, Villiers Park Educational Trust, 1248 io, ProteinLogic, Alquist, Knowledge Transmission, Delta-T Devices Ltd, Primal Lifestyle, Cambridge Architectural Research, Escent, Cambridge Intelligence Limited, ARM, Cambridge Enterprise – Ilumink, The Sixteen, Dr. Reddy's Laboratories, GenDrive, RedBite Solutions, Ometria, Cambridge Design Partnership - E Cigarettes, Emmaus Enterprises, Parker Hannifin, Camco Clean Energy.


Scott Diamond talks about teamwork on the Cambridge MBA.

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The CVP project has been quite different for me. It turns out I'm actually working with a video game manufacturer out of the UK here, with a team of people from all around the globe.
Scott Dimond, Cambridge MBA