An interview with Conrad Chua, Head of Marketing and Admissions for the Cambridge MBA.
This article was published on
5 February 2013.
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How TikTok used AI to overcome scale-scope trade-off
TikTok parent company ByteDance has used AI to challenge a longstanding assumption in strategy: that firms must often choose between scaling one business and diversifying into many.
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The article at a glance
Cambridge MBA 2008 Kristof Pelckmans talks about the lessons that he has learnt from pursuing 3 different entrepreneurial ideas at the same time, including how he drew inspiration for his company from a visit to the butcher shop.
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