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Start with the customer: startup failure is almost never about product failure

5 February 2013

The article at a glance

Cambridge MBA 2008 Kristof Pelckmans talks about the lessons that he has learnt from pursuing 3 different entrepreneurial ideas at the same …

Category: Podcasts

Cambridge MBA 2008 Kristof Pelckmans talks about the lessons that he has learnt from pursuing 3 different entrepreneurial ideas at the same time, including how he drew inspiration for his company from a visit to the butcher shop.

An interview with Conrad Chua, Head of Marketing and Admissions for the Cambridge MBA.