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Centre for Strategic Philanthropy established at Cambridge Judge, dedicated to high-growth markets

24 June 2020

The article at a glance

A new Centre for Strategic Philanthropy has been established at the University of Cambridge Judge Business School, dedicated to examining strategic philanthropy …

Christoph Loch, Badr Jafar and Stephen Toope
L-R: Professor Christoph Loch, Director of the Cambridge Judge Business School; Badr Jafar, Founding Patron of the Centre for Strategic Philanthropy; and Professor Stephen Toope, Vice-Chancellor of the University of Cambridge, signing the agreement for the Centre for Strategic Philanthropy on 25 September 2019

A new Centre for Strategic Philanthropy has been established at the University of Cambridge Judge Business School, dedicated to examining strategic philanthropy within and from the world’s highest-growth markets, including Africa, Developing Asia and the Middle East, at a time when philanthropy’s role in building social and environmental resilience is seen as increasingly essential. Through a combination of rigorous research, executive education and the convening of diverse stakeholders, the Centre aims to become the leading hub of actionable knowledge to catalyse even greater philanthropic impact from the world’s fastest growing regions. The Centre will also work with relevant institutions and practitioners in these regions in order to encourage collaboration and the sharing of knowledge and insights.

The Centre is being launched in the midst of a fourth wave of globalisation that is resulting in a reallocation of economic power southward and eastward. In 2019, the top 30 fastest growing economies in the world were all in emerging markets. It is estimated that many trillions of dollars will be passed on from one generation to the next in these regions over the next 10 years, with close to $2 trillion wealth transfer by 2030 within Asia alone. This historic period of new wealth creation and intergenerational wealth transfer is expected to lead to a significant increase in philanthropic activity both within and from these fast-growing economies.

Badr Jafar, Founding Patron of the Centre for Strategic Philanthropy, said: “Today, well over a trillion dollars of private philanthropic capital, more than triple the annual global development and humanitarian aid budgets combined, is deployed every single year. The evidence is also overwhelming that the world’s emerging economies are becoming an increasingly powerful source of philanthropic capital and social innovation. With the impending generational transition taking place around the world, it is crucial to properly understand the diverse approaches to philanthropy that exist in these markets, and the local and regional factors that have shaped them.

“Transparency, technology and evolving attitudes toward wealth are reshaping donors’ approaches to giving worldwide. We will likely fail to address the myriad of challenges on the global agenda over the next decade without making a much greater effort to connect, exchange ideas and partner with strategic philanthropists from the world’s fastest growing regions.”

The growth in emerging market philanthropy could not be occurring at a more critical time. Even prior to the COVID-19 pandemic, the UN had warned an additional $2.5 trillion every year would be needed in order for the world to meet its Sustainable Development Goals (SDGs) by 2030. The current crisis has exacerbated this shortfall, with the World Bank warning that the pandemic could push up to 100 million people into extreme poverty in 2020. Meanwhile, government budgets are coming under ever increasing pressure from the pandemic and the global downturn. The UN’s trade and development agency, UNCTAD, predicts that a $2.5 trillion rescue package is needed for the world’s emerging economies as a result of the pandemic. Philanthropic capital can play an important role in addressing this need, both on its own and in combination with other sources of funding.

Professor Stephen J. Toope, Vice-Chancellor of the University of Cambridge, said: “Our planet faces growing challenges. Climate change – threats to water and food supplies, threats to our ecology and biodiversity – growing political division, war and infectious disease.

“Global philanthropic capital must be used effectively and for maximum impact to improve our society, and the Centre for Strategic Philanthropy is very well-positioned to champion these efforts.”

Professor Christoph Loch, Director of Cambridge Judge Business School, said: “We are seeing an explosion of wealth generation that is creating philanthropists who can, and will, reject the norms of the past. Through the work of the Centre for Strategic Philanthropy at Cambridge Judge Business School, we will be examining how we capture this diversity while also engaging with philanthropists from the target regions to support them in maximising their impact.”

The activities of the new Centre for Strategic Philanthropy will span three key areas:

  1. Research: The Centre will undertake rigorous research on historical trends and the output of philanthropic investments, as well as assess the nature of interventions that bring about systemic sustainable change.
  2. Education and training: The Centre will offer executive education to current and aspiring philanthropists and practitioners, with a focus on the importance of local social, economic and cultural dynamics. The Centre will also offer bespoke experiential workshops and explore the creation of a philanthropy accelerator to scale the impact of new philanthropic projects and organisations within high-growth markets.
  3. Convening diverse voices: The Centre will regularly convene academics, philanthropists, civil society, business and government leaders to discuss optimal models and practices in philanthropy. The Centre will also convene an annual Philanthropy Summit to showcase new approaches in philanthropy and host International Policy Roundtables in cities across high-growth markets.

Consistent with its mission, the Centre for Strategic Philanthropy has announced that one of its first research projects, expected to be completed in Autumn 2020, is examining responses to the COVID-19 pandemic by philanthropists and foundations in high-growth markets. Specifically, the study will consider whether there has been a measurable shift in focus and investment towards specific geographies (e.g. low-income countries) and towards specific sectors (e.g. health care) in response to the pandemic. It will also consider the extent to which donors have increased or decreased the size of their donations, or made changes to the typical length and conditionality of their grants – including moving to unrestricted funding – over the same period. Ultimately, it will seek to determine the extent to which changes precipitated by the COVID-19 pandemic will have a lasting impact on how philanthropy is practiced in and from these markets in the future.

Dr Kamal Munir, the Centre’s Academic Director, said: “The Centre will aim to bridge the gap between academics and practitioners in philanthropy. We hope to be able to offset the significant dearth of research in this field and help improve the transformational impact that philanthropy can achieve, when at its most creative.”

The Centre’s other research projects that are underway include a comprehensive analysis of existing research related to philanthropy in the world’s high-growth markets to understand what is already known on the subject, and a practical needs assessment being conducted in direct consultation with philanthropic practitioners, academics and other stakeholders on the ground in the world’s fastest growing regions. 

Clare Woodcraft, Executive Director of the Centre for Strategic Philanthropy, said: “Around the world, philanthropy is mobilising to fund measures against COVID-19. Such efforts are more important than ever with the pandemic threatening to wipe trillions off the global economy.”But faced with such wicked problems, funding, while necessary, is just the starting point. Global giving needs to be effective, measurably impactful, and scalable if entrenched global problems such as pandemics are to be successfully tackled.”