Executive Director of the Psychometrics Centre
Vesselin Popov is the Executive Director of the University of Cambridge Psychometrics Centre, a multidisciplinary research institute specialising in psychological and behavioural assessment. He is an experienced leader of academic and commercial research teams that develop and implement advanced tools in the business, education and health sectors. Vess’ teaching and research focusses on the socio-legal challenges of AI, including intellectual property, privacy and governance. He is Co-Academic Programme Director for several AI-focussed programmes for executives at Cambridge and supports the integration of the Centre’s work into the broader design and delivery of many other programmes.
Vess has provided research support and strategic consultancy to some of the world’s most powerful brands (e.g. Hilton Worldwide, Barclays UK, Nissan, Porsche, Wrigley Global, Ubisoft and Time Warner). He has extensive agency-side knowledge through relationships with Edelman, Grayling, Mindshare and others. As coordinator of the Apply Magic Sauce project, Vess advised many startups on commercial implementations of data science and predictive tools, and appeared in global media to raise awareness of the Psychometrics Centre’s research.
Vess read Law at Trinity College, Cambridge and worked in digital music and internal audit before joining the Centre in 2013.
Contact details
Vesselin Popov
Executive Education
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
UK
Tel: +44 (0)1223 769322
