- Programme details
- Topics
- Benefits
- Who should attend
- Faculty & speakers
- Dates & fees
- Reserve a place
- Contact us
Organisations need people who are very comfortable across cultures.
The participants come in with a wealth of knowledge and experience.
When you are here, you can’t help but think you’re around people who are at the top of their field. And that’s going to rub off on you.
The programme is designed to be outward-looking from the organisation, to cover the more standard areas like evaluation, marketing, strategy, but is also internally focused. We have a fairly heavy emphasis on the operational side of a business. The course itself, it involves a lot of experiential learning. But, at the same time, the material that we teach is very heavily informed by a firm theoretical foundation.
I present a more realistic, comprehensive, and holistic description of how consumer make decisions, which is largely driven by their emotion. So this is based on the most current research finding in the field of psychology.
The participants in this programme are typically of the order of around 30 years old. And they come from all over the world. They’re usually high performers already, high flyers. This gives them an opportunity to reach into parts of management which they would not yet have touched on.
I think they also benefit very greatly from the international character of the programme. It’s quite an important networking opportunity for them.
We evaluate the different business schools. And we thought that Cambridge programme was the best option, in terms of time, courses, and of course as a reputation.
Participants on the programme can expect to be able to build on their specialist knowledge to become effective general managers. The two weeks are energising, challenging, and a lot of fun.
I come from a management consultant background. So the students have a foundation of operations theory as well as the examples I had from my consulting experience. And they get the practical elements as well as the theoretical side.
Cambridge is a city that has been a centre for learning and reflection for centuries and is a wonderful place for people to take some time out.
It is a place that really inspire you. So I enjoy sharing my knowledge with the student. At the same time, students stimulate me tremendously. I also borrow a lot of insights which develop through my own research. And then I share my research finding with participant in the programme and help them to understand how to gain competitive advantage.
What strikes me most about the programme is the increase in confidence which the participants develop over the two weeks and the readiness to take on challenges which they might not have been so keen to take on before.
I love teaching on this programme because of the calibre of the participants, because of their enthusiasm for their learning, the fun and the banter that they have with each other. But, at the same time, they’re sharing their knowledge of their areas.
They will go back and look at their organisations or the processes that they work with and be able to more critically assess them and say, does this operation align with what we’re trying to achieve with our business strategy?
Overview
We will test you, challenge you, encourage you and inspire you.
Gain essential strategic knowledge, skills and insight to drive performance.
This two-week intensive programme provides an understanding of the concepts and fundamental principles in key management disciplines, and how to apply them to improve decision-making within your organisation.
Why Cambridge?
Cambridge Judge Business School offers a distinctive approach born out of the University of Cambridge way.
Your experience here will be one of unrivalled quality, relevance, intensity and challenge.
Leading-edge research
With cutting-edge academic research from a business school with 16 research centres, participants draw upon the latest thinking; as one would expect from one of the foremost universities in the world.
Smaller class sizes
The University of Cambridge has always emphasised smaller class sizes for maximum interaction and focused effort between world-class faculty and world-class participants. Cambridge Judge is no exception.
Intensity and focus
Smaller class sizes and leading-edge faculty mean focus and intensity. Your programme will may be shorter than elsewhere, but you will likely be stretched as you have never known.
Isn’t that the point?
Why go down the further learning path?
For a senior executive who has already found success in their field, what’s the draw of Executive Education – where’s the value in business learning?
That was the question a cohort of participants on our most recent General Management Programme tackled in a recent round-table discussion…
Reserve your place & find out more
Demand for this programme is high and we encourage prospective candidates to reserve a place; this ensures we hold a provisional place whilst allowing time to complete the application documents.
Topics
You will be provided with an understanding of the concepts and fundamental principles in key business management disciplines including:
- Accounting
- Collaborative leadership
- Communication & negotiation strategies
- Creative approaches to problem-solving
- Finance
- Innovation
- Macroeconomics
- Marketing
- Operations
- Organisational behaviour
- Strategic management
- Risk & uncertainty
- High performance wellbeing
Your two weeks will contain a variety of teaching methods, including faculty lectures, guest speakers, case studies and group work sessions.
What new skills and knowledge will you benefit from?
- How to increase team performance with enhanced leadership skills
- Improved decision-making processes and analysis
- A broader understanding of financial and accounting principles
- An appreciation of strategic issues in a global marketplace
- How to identify new trends and market demands in a complex business and economic environment
- How to integrate marketing, operations and strategy into a strategic business perspective
- Increased insight into topical issues through discussion with thought leaders
- An opportunity to customise your programme via a series of electives that allow deep dives into specialist areas and topics of current interest.
On completing the Cambridge General Management Programme you will be eligible to become an associate member of Cambridge Judge Business School’s global network of graduates and business-focused University of Cambridge alumni, faculty and staff.

Who should attend
You will be a highly motivated executive looking to develop your management skills and knowledge by engaging with faculty and an international peer group in an intensive and fast-paced learning environment. You will be ambitious and looking to take what you learn from the programme to help you make the next step in your management career.
With typically five or more years’ experience, you may be moving from a specialist function to a more general management role, or to a more senior position within your organisation. The programme has been specifically designed to support those transitioning into new roles with broader perspectives.
These figures were taken from the 2017 GMP classes.
Related articles
Academic Programme Directors
Jochen Runde
Professor of Economics
PhD (University of Cambridge)
Shasha Lu
University Lecturer in Marketing
PhD (School of Management, Fudan University)
Other faculty & speakers
Allègre Hadida
University Senior Lecturer in Strategy
PhD (Doctorat HEC, France)
Jennifer Howard-Grenville
Diageo Professor in Organisation Studies
PhD (Massachusetts Institute of Technology)
Michael Kitson
University Senior Lecturer in International Macroeconomics
BA (University of Cambridge)
Benn Lawson
University Senior Lecturer in Operations Management
PhD (University of Melbourne)
Vincent Mak
Professor of Marketing & Decision Sciences
PhD (Hong Kong University of Science and Technology)
Geoff Meeks
Emeritus Professor of Financial Accounting
PhD (University of Edinburgh)
Nektarios (Aris) Oraiopoulos
University Lecturer in Operations Management
PhD (Georgia Institute of Technology)
Jaideep Prabhu
Professor of Marketing
PhD (University of Southern California)
Andreas Richter
Reader in Organisational Behaviour
PhD (Aston University)
Thomas Roulet
University Senior Lecturer in Organisation Theory
PhD (HEC Paris)
Pedro Saffi
Reader in Financial Economics
PhD (London Business School)
David Stillwell
Reader in Computational Social Science
PhD (University of Nottingham)
Eden Yin
University Senior Lecturer in Marketing
PhD (University of Southern California)
Dates & fees
Dates |
Duration |
Fees * |
---|---|---|
Dates tbc |
2 weeks** |
£14,000 + VAT |
VAT is charged at the prevailing rate – where applicable – which is currently 20%; e.g. £14,000 + 20% = £16,800.
* Fees include all programme materials, daytime refreshments and some evening meals, accommodation in the centre of Cambridge, some Cambridge-based activities and a gala dinner in a historic Cambridge College. Participants are expected to attend the full programme. Please note prices pre-registration are subject to change.
** 12 nights’ accommodation.
Preferential rates may be available for groups, University of Cambridge alumni and members of the School’s Alumni Association.
For information regarding payment terms, cancellation rights, transfer policies and fees, please see our terms & conditions documents:
Terms & Conditions for Self-funded Applicants (pdf, 277KB) (updated 4 September 2019)
Terms & Conditions for Organisation-funded Applicants (pdf, 295KB) (updated 4 September 2019)
Registration closes at midday two working days before the programme start date.
Participants are expected to attend the full programme.
Please ensure that you have read our Frequently Asked Questions, which provide important additional information about our face-to-face programmes, in particular during the COVID-19 pandemic.
Reserve a place
Our programmes are very popular and tend to fill quickly. We cap the group size at 25. It is therefore advisable to reserve a place on specific sessions. This will simply keep your place until you are able to send in the application form, and we will remain in touch with you to inform you when the programme is almost full.
If you have any questions or would like to have a chat about this programme and how it could benefit you or your organisation, please get in touch with the programme advisor:
Claire Wright
Business Development Director
Open Programmes
Tel: +44 (0)1223 330741
Mob: +44 (0)7548 708067

Version 9 (7 April 2021)