Management Practice Professor
Academic Director of the Master of Studies in Entrepreneurship Programme
Fellow of St Edmund’s College
BA Doc (Roma Tre University), PhD (University of Cambridge)
My research interests include individual, strategic and organisational decision-making under uncertainty, understanding and managing unknown unknowns and Black Swans, innovation and entrepreneurial behaviour, and behavioural strategy.
I’m a member of the Organisational Behaviour subject group at Cambridge Judge Business School, which aspires to promote our basic understanding of behaviour at all levels within organisations and translate our scientific research into practical applications with executive and corporate value.
News and insight
Researchers from Cambridge Judge Business School are developing a groundbreaking new approach to assessing – and managing – business risk and identifying business opportunity. Today's business climate is global, fast-moving, driven by rapidly evolving technology. Innovation's about the future, not the past. But inspiration for a new way of doing things can be found in the most unlikely places. For Jochen Runde, Professor of Economics & Organisation, and co-author Dr Alberto Feduzi, Research Fellow in Decision-making under High Uncertainty, the works of philosopher Francis Bacon, born in 1561, sparked a radical new approach to thinking about what are sometimes called "Unknown Unknowns"; things we don't know we don't know. "Bacon's scientific method involves testing a hypothesis by suggesting alternatives to that hypothesis, and then trying to disconfirm those alternatives," explains Runde. "The more alternatives you disconfirm, the stronger your belief in the original hypothesis becomes. If an alternative hypothesis is confirmed, then you move to that one and continue with the process." Yes, it's a way of thinking that's over 300 years old. But it suggested an alternative to the traditional approach to constructing business scenarios which is predominantly about coming up with possible scenarios and then adjusting them in…