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Choices for donors: more or less?

Cropped image of creative woman hands typing on a computer laptop that putting on a white working desk surrounded by a coffee cup, pencil holder, potted plant, and file folder.

Welcome to the recruitment page for our study on choice in philanthropy and charitable giving. Our objective is to explore the drivers of philanthropic and charitable giving behaviour and assess whether contemporary approaches used by fundraisers and development teams result in a suboptimal level of giving. Our investigation is centred on individual donors who are presented with several options when they express an interest in philanthropic giving.

We are interested in how the choices – on how and where funding can be used – presented by development/fundraising teams to potential donors, have effects on giving behaviour. By using an online experimental methodology our findings will inform the work of fundraising and development teams to improve their engagement with donors and philanthropists, and make fundraising more efficient.

If you are someone who has pertinent knowledge and experience with philanthropy and charity, we would like to invite you to participate in our study by registering your interest. This step does not commit you to participate in any particular experiment, but you will then receive more information about the study in due course, and perhaps be asked if you would like to participate.

If you are recruited as a subject participant we will ask you for approximately 45-60 minutes of your time. The experiment is comprised of two parts. In the first part you will be provided with information about different charities. Following this, in the second part, you will have the option to make a donation to one or more charitable causes of your choice. This donation activity is completely voluntary and you will have the option to enter ‘zero’ as your donation amount. You are under no obligation to make a donation.

This research is being conducted by Dr Juvaria Jafri, a researcher at Cambridge Judge Business School (CJBS) in collaboration with Dr Cahal Moran at the London School of Economics, and Atiyeh Yeganloo at the University of Warwick.

The research has been organised in partnership with the Charities Aid Foundation but this should not be construed as an endorsement by the University of Cambridge of this, or any other external organisation.

The research team will be supported by the Cambridge Experimental and Behavioural Economics Laboratory (CEBEG). The CEBEG is an interdisciplinary research group which brings together researchers and PhD students who are interested in experiments and in behavioural economics. CEBEG aims to provide a platform for the development of ideas, dissemination, and publication of experimental research and to facilitate the running of laboratory experiments within the University of Cambridge.

Register your interest

Participant Privacy Notice

The purpose of this important announcement is to explain to you the ways in which we store and use your data when you agree to join our participant recruitment platform. Our most important aim is to ensure that any personal data you give us is stored securely and used exclusively for the purposes of scientific research. Your data are not made available to unauthorised third parties and you have the right to request us to remove your data from our system at any time.

The Centre for Strategic Philanthropy (CSP) complies with the EU General Data Protection Regulations (GDPR) and the UK Data Protection Act, 2018 (DPA). All data held by CSP or processed on our behalf will be treated in compliance with this legislation.

We will use the personal data you provide to carry out academic research in the public interest.

The data we collect includes your name, gender, email address, telephone number, education data. All data is collected on a consensual basis and used for the legitimate interests of The University of Cambridge to carry out academic research to drive real world impact.

Your name, email address, and phone number may be used to identify you on this website. Individual researchers within CSP may also use your details to contact you about taking part in this research projects.

Individual researchers may request to use your personal data for specific purposes within their own studies. In this case, they will explain the additional ways in which they wish to use your data in a participant information sheet.

Your data will be available to researchers within the CSP, and to those collaborating with the CSP team. We will restrict access to your data to those researchers who need it in order to conduct their research (for example to contact you).

We will use Qualtrics to gather and process the data. Qualtrics complies with applicable data privacy laws in its role as a data controller of its own data and as a data processor of customer data. Specifically, Qualtrics is GDPR (General Data Protection Regulation) compliant and provides technology that enables us to be compliant as well.

Your personal information will not be disclosed to any other third parties or external organisation. Your data will not be disclosed to state authorities or institutions unless required to do so by UK law.

Should you decide that you no longer wish to be a member of the recruitment platform please inform us via [email protected].

Should you no longer wish to participate, all personally identifiable information held about you will be immediately deleted from our database.

In addition, we will contact you five years after you submit your data to see whether you would like to remain on the platform. If you confirm a wish to leave, or we do not manage to contact you, your personal information will be deleted to protect your privacy.

Under the terms of the Data Protection Act 2018 the Data Controller responsible for holding the personally identifiable data you provide when registering as a volunteer is the University of Cambridge.

The University of Cambridge privacy notice for research participants >

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This study is not open to children. We will not knowingly collect personal data from children.

CSP has implemented security policies and technical measures to protect the personal data under its control from unauthorised access, improper use or disclosure, unauthorised modification, and unlawful destruction or accidental loss. All employees and data processors, who have access to, and are associated with the processing of personal data, are obliged to respect the confidentiality of visitors’ personal data.

Under the terms of the GDPR and DPA, you may request access to personal data that we hold about you, request that personal data we hold is erased or rectified, or object to your data being processed. While we will always try to comply with these requests, GDPR and DPA do allow exemptions to these rights under certain conditions (eg as set out in Article 89 of GDPR, or Schedule 2, part 6 of the Data Protection Bill), and we may occasionally need to invoke these exemptions if it is important for our research.

You must acknowledge and agree to these terms before you may use the system. If you have any questions you should contact Johanna Croton, Experimental Lab Manager before you acknowledge the agreement.