Professor of Marketing, Business & Public Enterprise
Head of the Marketing Subject Group
PhD (University of Minnesota)
Research interests include: marketing strategy; health care markets, innovation and market entry; customer and employee relationship management in service industries; pharmaceutical R&D and retail chain expansion and growth.
Specific interests are health-related consumption decisions; firm size dynamics and spillovers; collaboration in new product development; cross-product spillovers from pharmaceutical R&D; the timing of collaboration in new product development; the effect of employee engagement on customer satisfaction; and effects of moral hazard and adverse selection in health care markets.
Academic and methodological interests include dynamic strategic games; consumer choice dynamics; asymmetric information and incomplete markets; and simulation-based econometric methods.
Subject group: Marketing
Professor Ahmed Khwaja has served as an Associate Editor of Management Science, on the Editorial Review Board of Marketing Science, and as a Co-Guest Editor of the Journal of Econometrics‘ Annals issue “Structural Models of Consumer Optimization Behavior”.
Professor Ahmed Khwaja’s previous roles have included: Faculty Fellow, Yale Center for Customer Insights, Yale School of Management; Faculty Research Staff, Cowles Foundation for Research in Economics, Yale University; Visiting Associate Professor of Marketing, Yale School of Management; Assistant Professor of Marketing, Yale School of Management; Melville Blake ’80 Visiting Summer Fellow, Yale School of Management; Assistant Professor of Business Economics, Fuqua School of Business, Duke University; and Visiting Graduate Student, Department of Economics, University of Pennsylvania.
Here are a selection of Ahmed Khwaja’s publications. Please see the “Selected publications” tab above for a more comprehensive list.
Khwaja, A. and Yang, N. (2022) “Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry.” Quantitative Marketing and Economics (DOI: 10.1007/s11129-022-09253-6) (published online Jun 2022)
Blevins, J.R., Khwaja, A. and Yang, N. (2018) “Firm expansion, size spillovers, and market dominance in retail chain dynamics.” Management Science, 64(9): 3971-4470 (DOI: 10.1287/mnsc.2017.2814) (download a copy)
Gallant, A.R., Hong, H. and Khwaja, A. (2018) “A Bayesian approach to estimation of dynamic models with small and large number of heterogeneous players and latent serially correlated states.” Journal of Econometrics, 203(1): 19-32 (DOI: 10.1016/j.jeconom.2017.04.004)
Gallant, A.R., Hong, H. and Khwaja, A. (2018) “The dynamic spillovers of entry: an application to the generic drug industry.” Management Science, 64(3): 1189-1211 (DOI: 10.1287/mnsc.2016.2648)
Huang, G., Khwaja, A. and Sudhir, K. (2015) “Short-run needs and long-term goals: a dynamic model of thirst management.” Marketing Science, 34(5): 702-721 (DOI: 10.1287/mksc.2015.0939)
Bajari, P., Dalton, C., Hong, H. and Khwaja, A. (2014) “Moral hazard, adverse selection, and health expenditures: a semiparametric analysis.” RAND Journal of Economics, 45(4): 747–763 (DOI: 10.1111/1756-2171.12069)