Professor of Marketing, Business & Public Enterprise
Head of the Marketing Subject Group
PhD (University of Minnesota)
Research interests are primarily in marketing strategy and quantitative marketing, including: health care markets; innovation and market entry; customer and employee relationship management; pharmaceutical R&D, retail chain expansion and growth; and social enterprises in emerging markets.
Specific interests are health-related consumption decisions; market entry, retail chain expansion and firm size dynamics; role of experience spillovers and alliances in pharmaceutical R&D and innovation; effect of employee engagement on customer satisfaction and retention; distortions due to moral hazard & adverse selection in health care markets; and how social enterprises balance their “double bottom line” in resource scarce emerging markets.
Academic and methodological interests include dynamic structural models, estimation of games of strategic interaction, matching estimators, asymmetric information & incomplete markets, simulation based econometric methods, and reinforcement learning.
Subject group: Marketing
Professor Ahmed Khwaja has served as an Associate Editor of Management Science, on the Editorial Review Board of Marketing Science, and as a Co-Guest Editor of the Journal of Econometrics‘ Annals issue “Structural Models of Consumer Optimization Behavior”. He also holds visiting positions at the Yale Center for Customer Insights, and the Health Sector Management Program at Duke University’s Fuqua School of Business.
Professor Ahmed Khwaja’s previous roles have included: Faculty Fellow, Yale Center for Customer Insights, Yale School of Management; Faculty Research Staff, Cowles Foundation for Research in Economics, Yale University; Visiting Associate Professor of Marketing, Yale School of Management; Assistant Professor of Marketing, Yale School of Management; Melville Blake ’80 Visiting Summer Fellow, Yale School of Management; Assistant Professor of Business Economics, Fuqua School of Business, Duke University; and Visiting Graduate Student, Department of Economics, University of Pennsylvania.
Here are a selection of Ahmed Khwaja’s publications. Please see the “Selected publications” tab above for a more comprehensive list.
Khwaja, A. and Yang, N. (2022) “Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry.” Quantitative Marketing and Economics, 20: 275-292 (DOI: 10.1007/s11129-022-09253-6)
Blevins, J.R., Khwaja, A. and Yang, N. (2018) “Firm expansion, size spillovers, and market dominance in retail chain dynamics.” Management Science, 64(9): 3971-4470 (DOI: 10.1287/mnsc.2017.2814) (download a copy)
Gallant, A.R., Hong, H. and Khwaja, A. (2018) “A Bayesian approach to estimation of dynamic models with small and large number of heterogeneous players and latent serially correlated states.” Journal of Econometrics, 203(1): 19-32 (DOI: 10.1016/j.jeconom.2017.04.004)
Gallant, A.R., Hong, H. and Khwaja, A. (2018) “The dynamic spillovers of entry: an application to the generic drug industry.” Management Science, 64(3): 1189-1211 (DOI: 10.1287/mnsc.2016.2648)
Huang, G., Khwaja, A. and Sudhir, K. (2015) “Short-run needs and long-term goals: a dynamic model of thirst management.” Marketing Science, 34(5): 702-721 (DOI: 10.1287/mksc.2015.0939)
Bajari, P., Dalton, C., Hong, H. and Khwaja, A. (2014) “Moral hazard, adverse selection, and health expenditures: a semiparametric analysis.” RAND Journal of Economics, 45(4): 747–763 (DOI: 10.1111/1756-2171.12069)