Professor of Marketing, Business and Public Enterprise
Head of the Marketing Subject Group
PhD (University of Minnesota)
My research interests are primarily in marketing strategy and quantitative marketing, including health care markets, innovation and market entry, customer and employee relationship management, pharmaceutical R&D, retail chain expansion and growth, and social enterprises in emerging markets.
My details
Contact details
Professor Khwaja’s contact details can be found on his CV.
Academic area
Research interests
Specific interests are health-related consumption decisions; market entry, retail chain expansion and firm size dynamics; role of experience spillovers and alliances in pharmaceutical R&D and innovation; effect of employee engagement on customer satisfaction and retention; distortions due to moral hazard and adverse selection in health care markets; and how social enterprises balance their “double bottom line” in resource scarce emerging markets.
Academic and methodological interests include dynamic structural models, estimation of games of strategic interaction, matching estimators, asymmetric information and incomplete markets, simulation based econometric methods, and reinforcement learning.
Professional experience
Professor Ahmed Khwaja has served as an Associate Editor of Management Science, on the Editorial Review Board of Marketing Science, and as a Co-Guest Editor of the Journal of Econometrics‘ Annals issue “Structural Models of Consumer Optimization Behavior”. He also holds visiting positions at the Yale Center for Customer Insights, and the Health Sector Management Program at Duke University’s Fuqua School of Business.
Previous appointments
Professor Ahmed Khwaja’s previous roles have included: Faculty Fellow, Yale Center for Customer Insights, Yale School of Management; Faculty Research Staff, Cowles Foundation for Research in Economics, Yale University; Visiting Associate Professor of Marketing, Yale School of Management; Assistant Professor of Marketing, Yale School of Management; Melville Blake ’80 Visiting Summer Fellow, Yale School of Management; Assistant Professor of Business Economics, Fuqua School of Business, Duke University; and Visiting Graduate Student, Department of Economics, University of Pennsylvania.
Publications
Selected publications
- Khwaja, A. and Yang, N. (2022) “Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry.” Quantitative Marketing and Economics, 20: 275-292 (DOI: 10.1007/s11129-022-09253-6)
- Blevins, J.R., Khwaja, A. and Yang, N. (2018) “Firm expansion, size spillovers, and market dominance in retail chain dynamics.” Management Science, 64(9): 3971-4470 (DOI: 10.1287/mnsc.2017.2814) (download a copy)
- Gallant, A.R., Hong, H. and Khwaja, A. (2018) “A Bayesian approach to estimation of dynamic models with small and large number of heterogeneous players and latent serially correlated states.” Journal of Econometrics, 203(1): 19-32 (DOI: 10.1016/j.jeconom.2017.04.004)
- Gallant, A.R., Hong, H. and Khwaja, A. (2018) “The dynamic spillovers of entry: an application to the generic drug industry.” Management Science, 64(3): 1189-1211 (DOI: 10.1287/mnsc.2016.2648)
- Huang, G., Khwaja, A. and Sudhir, K. (2015) “Short-run needs and long-term goals: a dynamic model of thirst management.” Marketing Science, 34(5): 702-721 (DOI: 10.1287/mksc.2015.0939)
- Bajari, P., Dalton, C., Hong, H. and Khwaja, A. (2014) “Moral hazard, adverse selection, and health expenditures: a semiparametric analysis.” RAND Journal of Economics, 45(4): 747–763 (DOI: 10.1111/1756-2171.12069)
Journal articles
- Kulkova, J., Kulkov, I., Rohrbeck, R., Lu, S., Khwaja, A., Karjaluoto, H. and Mero, J. (2023) “Medicine of the future: how and who is going to treat us?” Futures, 146: 103097 (DOI: 10.1016/j.futures.2023.103097)
- Khwaja, A. and Yang, N. (2022) “Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry.” Quantitative Marketing and Economics, 20: 275-292 (DOI: 10.1007/s11129-022-09253-6)
- Blevins, J.R., Khwaja, A. and Yang, N. (2018) “Firm expansion, size spillovers, and market dominance in retail chain dynamics.” Management Science, 64(9): 3971-4470 (DOI: 10.1287/mnsc.2017.2814) (download a copy)
- Gallant, A.R., Hong, H. and Khwaja, A. (2018) “A Bayesian approach to estimation of dynamic models with small and large number of heterogeneous players and latent serially correlated states.” Journal of Econometrics, 203(1): 19-32 (DOI: 10.1016/j.jeconom.2017.04.004)
- Gallant, A.R., Hong, H. and Khwaja, A. (2018) “The dynamic spillovers of entry: an application to the generic drug industry.” Management Science, 64(3): 1189-1211 (DOI: 10.1287/mnsc.2016.2648)
- Huang, G., Khwaja, A. and Sudhir, K. (2015) “Short-run needs and long-term goals: a dynamic model of thirst management.” Marketing Science, 34(5): 702-721 (DOI: 10.1287/mksc.2015.0939)
- Bajari, P., Dalton, C., Hong, H. and Khwaja, A. (2014) “Moral hazard, adverse selection, and health expenditures: a semiparametric analysis.” RAND Journal of Economics, 45(4): 747–763 (DOI: 10.1111/1756-2171.12069)
- Khwaja, A. (2010) “Estimating willingness to pay for medicare using a dynamic life-cycle model of demand for health insurance.” Journal of Econometrics, 156(1): 130-147 (DOI: 10.1016/j.jeconom.2009.09.011)
News and insights
Student and alumni news
Study: finding the right rather than best football manager is key
As the FIFA World Cup moves to its final stages, with some well-known managers still competing (Thomas Tuchel of England, formerly of powerhouses Paris Saint-Germain, Bayern Munich and Chelsea, leading the latter to the Champions League title in 2021) and other top names departed through defeat (such as Carlo Ancelotti of Brazil, formerly of Real Madrid and AC Milan, and Mauricio Pochettino of the US, formerly of PSG, Chelsea and Tottenham), a study at Cambridge Judge Business School sheds new light on the best managerial fit for teams and how managerial change affects performance. The study’s model finds that relegation-threatened clubs may benefit most from swapping managers.
ESG and sustainability
Why climate change will have a major impact on the future of healthcare across the world
Climate change will be one of the key factors in global healthcare trends over the next 50 years as people are forced from their homes and deal with extreme heat, says new study co-authored at Cambridge Judge Business School.