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Allègre Hadida

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Dr Allègre Hadida.

Associate Professor in Strategy
Fellow of Magdalene College

European Master in Management & Diplôme Grande Ecole (ESCP Europe), DEA (Université Paris X Nanterre), MA (University of Cambridge), PhD (HEC, France)

Research interests

Strategy and decision-making in volatile environments, with a particular interest in creative, arts and media sectors and organisations and in temporary and project-based organising; integration of new technologies in the production, delivery and consumption of performing arts; diversity and inclusion in Hollywood; creativity, improvisation and agility in business.

Subject group: Strategy & International Business

Professional experience

Allègre is a fellow of the Royal Society of Arts, a member of the Centre for Film and Screen and a partner of the Cambridge Heritage Research Centre, University of Cambridge.

She is a joint lead of SMS-IACMENA (Strategic Management Society – International Academic Cooperation in the Middle East and Africa) and a former Representative-at-Large of the SMS Teaching Community (2015-2017).

Allègre sits on the Orientation Committee for the MS/MSc ‘Management des Arts et de la Création’ (MAC) at HEC Paris and served as the external examiner for the Arts, Business & Creativity MA at Newcastle University (2017-2022).

She is a member of the Scientific Committee at AIMAC (International Association for Arts and Cultural Management), where she was the first Strategy Track chair (2011-2022), organized the first live online Doctoral Seminar in 2020, and currently leads the Doctoral Symposium.

Previous appointments

In the course of her doctorate, Allègre taught business and corporate strategy in HEC (France) and spent eight months as a visiting PhD student at UCLA, USA. She has held visiting professorships at HEC Paris and CRG Ecole Polytechnique, France; MIT Sloan School of Management, USA; and Tel Aviv University and Reichman University, Israel.

As Director (2013-2016) and Chair of Examiners (2016-2019) of the School’s MPhil in Management, Allègre led and implemented a full programme review that resulted in a redesign of the curriculum and the creation of a pioneering alumni mentoring scheme, strategy and leadership master classes, creativity and social behaviour seminars, and a 30% Club Bursary.

Awards & honours

  • Cambridge Judge Business School Teaching Award, 2011, 2013, 2022
  • Finalist, Shelby D. Hunt/Harold H. Maynard Award recognising the article published in the Journal of Marketing that makes the most significant contributions to marketing theory in a given year, (with J. Heide and S. Bell), 2020
  • University of Cambridge Pilkington Prize for Excellence in Teaching, 2018
  • 2nd Best Corporate Strategy MBA Course in the World, Financial Times, 2017
  • MBA Professor of the Year Award, as voted for by the Cambridge MBA class, 2010 and 2013
  • Best Paper Prize, AIMAC Conference, Antwerp (with R. Legoux and F. Carrillat), 2011
  • Best Paper Proceedings, Academy of Management, (with M. Seifert), 2009
  • MBA Teaching Award, as voted for by the Cambridge MBA Class, 2005 and 2008
  • Nominated for a National Teaching Fellowship Award, 2006
  • Special Jury Prize and Honorary Distinction, FNEGE Transdisciplinary Doctoral Dissertation Award, 2004
  • Second Prize, AIMS-FNEGE Doctoral Dissertation in Strategy Award, 2004
  • Finalist, Fondation HEC PhD Thesis Award, 2003

Selected publications

Here are a selection of Allègre Hadida’s publications. Please see the “Selected publications” tab above for a more comprehensive list.

Hadida, A.L., Lampel, J., Walls, W.D. and Joshi, A. (2021) “Hollywood studio filmmaking in the age of Netflix: a tale of two institutional logics.” Journal of Cultural Economics, 45(2): 213-238 (DOI: 10.1007/s10824-020-09379-z)

Hadida, A.L., Heide, J.B. and Bell, S. (2019) “The temporary marketing organization.” Journal of Marketing, 83(2): 1-18 (DOI: 10.1177/0022242918813119)

  • Lead article in the March 2019 issue
  • Featured as: “Effectively use temporary marketing organisations”, in Marketing News, May: 12-14
  • Finalist for the 2019 Shelby D. Hunt/Harold H. Maynard Award, which recognises the article published in the Journal of Marketing that makes the most significant contributions to marketing theory in a given year

Carrillat, F.A., Legoux, R. and Hadida, A.L. (2018) “Debates and assumptions about motion picture performance: a meta-analysis.” Journal of the Academy of Marketing Sciences, 46(2): 273-299 (DOI: 10.1007/s11747-017-0561-6)

Seifert, M., Siemsen, E., Hadida, A.L. and Eisingerich, A.B. (2015) “Effective judgmental forecasting in the context of fashion products.” Journal of Operations Management, 36: 33-45 (DOI: 10.1016/j.jom.2015.02.001)

Hadida, A.L., Tarvainen, W. and Rose, J. (2015) “Organizational improvisation: a consolidating review and framework.” International Journal of Management Reviews, 17(10): 437-459

Seifert, M. and Hadida, A.L. (2013) “On the relative importance of linear model and human judge(s) in combined forecasting.” Organizational Behavior and Human Decision Processes, 120(1): 24-36

Journal articles

Hadida, A.L. (2003) “Chronicle of an aborted Hollywood revolution: the Rashomon case study.” Journal of Strategic Management Education, 1(1): 247-266

Ghertman, M. and Hadida, A.L. (2005) “Institutional assets and competitive advantage of French over U.S. cinema, 1895-1914.” International Studies of Management and Organization, 35(3): 50-81

Seifert, M. and Hadida, A.L. (2006) “Facilitating talent management decisions in the music industry.” Management Decision, 44(6): 790-808

Hadida, A. (2009) “Motion picture performance: a review and research agenda.” International Journal of Management Reviews, 11(3): 297-335
Watch “Six Things We Know About Motion Picture Performance”

Hadida, A.L. (2010) “Commercial success and artistic recognition of motion picture projects.” Journal of Cultural Economics, 34(1): 45-80 (DOI: 10.1007/s10824-009-9109-z)
(Translated into Chinese and reprinted in Studies in Culture & Art, 6(4), 2013)

Seifert, M. and Hadida, A.L. (2013) “On the relative importance of linear model and human judge(s) in combined forecasting.” Organizational Behavior and Human Decision Processes, 120(1): 24-36

Hadida, A.L. (2013) “Let your hands do the thinking!: Lego bricks, strategic thinking and ideas generation within organizations.” Strategic Direction, 29(2): 3-5 (DOI: 10.1108/02580541311297976)
(Most downloaded Strategic Direction article in 2013; downloaded over 1,000 times)

Seifert, M. and Hadida, A.L. (2013) “3 humans + 1 computer = best prediction.” Harvard Business Review, 91(5): 28

Hadida, A.L. (2013) “Institutions, assets combinations and film performance: a U.S.-French comparison.” Psychology of Aesthetics, Creativity and the Arts, 7(2): 155-170 (DOI: 10.1037/a0030166)

Hadida, A.L. and Paris, T. (2014) “Managerial cognition and the value chain in the digital music industry.”Technological Forecasting and Social Change, 83: 84-97 (DOI: 10.1016/j.techfore.2013.04.005)

Seifert, M., Siemsen, E., Hadida, A.L. and Eisingerich, A.B. (2015) “When to forget the rearview mirror.” Harvard Business Review, 93(6): 30 (co-authored with HBR editor Matt Chase)

Hadida, A.L., Tarvainen, W. and Rose, J. (2015) “Organizational improvisation: a consolidating review and framework.” International Journal of Management Reviews, 17(4): 437-459 (DOI: 10.1111/ijmr.12047)

Seifert, M., Siemsen, E., Hadida, A.L. and Eisingerich, A.B. (2015) “Effective judgmental forecasting in the context of fashion products.” Journal of Operations Management, 36: 33-45 (DOI: 10.1016/j.jom.2015.02.001)

Durand, R. and Hadida, A.L. (2016) “Logic combination and performance across occupational communities: the case of French film directors.” Journal of Business Research, 69(7): 2371-2379 (DOI: 10.1016/j.jbusres.2015.10.006)

Carrillat, F.A., Legoux, R. and Hadida, A.L. (2018) “Debates and assumptions about motion picture performance: a meta-analysis.” Journal of the Academy of Marketing Sciences, 46(2): 273-299 (DOI: 10.1007/s11747-017-0561-6)

Hadida, A.L., Heide, J.B. and Bell, S. (2019) “The temporary marketing organization.” Journal of Marketing, 83(2): 1-18 (DOI: 10.1177/0022242918813119)

Hadida, A.L., Lampel, J., Walls, W.D. and Joshi, A. (2021) “Hollywood studio filmmaking in the age of Netflix: a tale of two institutional logics.” Journal of Cultural Economics, 45(2): 213-238 (DOI: 10.1007/s10824-020-09379-z)

Books, monographs, reports & case studies

Hadida, A.L. (2007) “The Rashomon case study: David Puttnam versus Columbia Pictures.” The Case Centre: 303-259-1 (case); 303-259-8 (teaching note).

Petrie, M., Schutt, B., Hadida, A.L., Barakat, S. and Cruz, A.B. (2012) A smooth sea never made a skilled sailor: DERO project: research findings and insights final report. London: National Endowment for Science, Technology and the Arts (NESTA).

Hadida, A.L. and Morris, C.E. (2013) “Channel 4 and the British television industry: 1982-2013 (Case A).” The Case Centre: 305-294-1 (case A); 305-294-8 (teaching note case A & B) .

Hadida, A.L. and Astandu, T.V. (2013) “Big data and Channel 4 (Case B).” The Case Centre: 305-295-1 (case); 305-294-8 (teaching note case A & B).

Finney, A. and Hadida, A.L. 2019 The King’s Speech Producers’ Dilemma (Case A). Case Centre Ref: 319-0043-1; 319-0043-8 (Teaching Note)

Finney, A. and Hadida, A.L. 2019 The King’s Speech Distribution Gambit (Case B). Case Centre Ref: 319-0043-1B; 319-0043-8 (Teaching Note)

Book chapters

Busson, A. and Hadida, A.L. (2004) “Stratégie et politique d’entreprise.” In Évrard, Y., Busson, A., Cauvin, C., Chiapello, È., Ferry-Maccario, N., Hadida A.L., Kéravel, A., and Silhol, O. (eds.) (eds.) Le management des entreprises artistiques et culturelles. Paris: Economica, 2nd edition, pp.14-61

Seifert, M. and Hadida, A.L. (2007) “Strategic decisions in high velocity contexts.” In Wankel, C. (ed.) The handbook of 21st century management. Thousand Oaks, CA: Sage Publications, pp.294-302

Hadida, A.L. (2013) “Strategic assets and performance across institutional environments.” In: Kaufman, J.C. and Simonton, D.K. (eds.) The social science of cinema. Oxford: Oxford University Press, pp.207-231

Hadida, A.L. (2015) “Performance in the creative industries.” In: Jones, C., Lorenzen, M. and Sapsed, J. (eds.) The Oxford handbook of creative industries. Oxford: Oxford University Press, pp.219-247
Watch “Creative & Cultural Industries Performance”

Busson, A. and Hadida, A.L., with Frery, F. (2015) “Stratégie.” In: Évrard, Y. et al. (eds.) Management des industries culturelles et créatives. Paris: Vuibert, pp.7-77

Hadida, A. (2017) “What do we (think we) know about film performance?” In: Funk, J. (ed.) BigData.BigMovie: how algorithms transform the film and TV industry: conference proceedings. Berlin and Potsdam: Erich Pommer Institut and Filmuniversität Babelsberg Konrad Wolf, pp.21

Hadida, A. (2020) “Event cinema.” In: Towse, R. and Navarrete Hernandez, T. (eds.) Handbook of cultural economics. Cheltenham: Edward Elgar, 3rd edition, pp.254-261

Conference papers

Hadida, A.L. (2002) “Perspective de la ressource et avantage concurrentiel: un état de l’art des recherches empiriques (1985-2001).” In Association Internationale de Management Stratégique (eds.) Proceedings of the Annual International Conference of the Association Internationale de Management Stratégique (11th), 5-7 June 2002, Paris, France.

Hadida, A.L. (2004) “Reputation resources, commitment and performance of cultural projects: an application to U.S. cinema.” In Academy of Management (eds.): Creating actionable knowledge: Academy of Management Annual Meeting, 64th, BPS Division, 6-11 August 2004, New Orleans, LA.

Hadida, A.L. (2005) “The impact of perfectly mobile resources on project performance: evidence from the U.S. cinema industry.” In: International Conference on Arts and Cultural Management, 8th, 3-6 July 2005, Montreal, Canada.

Seifert, M. and Hadida, A.L. (2009) “Decision making, expertise and task ambiguity: predicting success in the music industry.” In Solomon, G. (ed.) Best Paper Proceedings of the 2009 Academy of Management Meeting, 7-11 August, Chicago, IL. Briarcliff Manor, NY: Academy of Management.

Working papers

Ghertman, M. and Hadida, A.L. (1999) “Institutions, institutional change, strategic assets and competitive advantage of American and French film industries (1895-1998).” Les Cahiers de Recherche, No.669. Paris: HEC Paris

Academic’s lifetime contribution to the film industry recognised

Dr Allègre Hadida of Cambridge Judge is awarded Lifetime Achievement award at the 24th Mallen Film Conference for research in the motion…

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Cambridge Judge teaches post-pandemic leadership skills to World Economic Forum Young Global Leaders

Cambridge Judge Business School welcomed the Young Global Leaders of the World Economic Forum to prepare them for the post-pandemic world. Cambridge…

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2022 Cambridge Judge excellence in teaching awards

Seven members of the Cambridge Judge faculty are awarded teaching prizes for excellence across the Business School's various programmes. Professor Mauro Guillén…

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‘Amazing’ finds

Remote working due to the pandemic has unearthed hidden talent, Allègre Hadida of Cambridge Judge Business School says in a new global…

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Looking at 2022

Cambridge Judge Business School faculty offer their insights and opinions on what to expect in 2022 in areas ranging from climate change…

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Leading lights

Two Cambridge MBA students at Cambridge Judge Business School, Aaron D'Souza and Toni Thorne, are included in the 100 Best & Brightest…

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Looking at 2021

Cambridge Judge faculty talk about what to expect in 2021 in areas ranging from manufacturing to the workplace to the arts. Predictions…

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Shifting ad focus

Advertising will shift to new 'subtler forms' as ad-free subscription platforms grow, Dr Allègre Hadida of Cambridge Judge says in new publication.…

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Marketing award

Paper on early-stage technologies co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School wins marketing theory award from the Journal of…

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Animated insights on performance in the cultural & creative industries

https://www.youtube.com/watch?v=v4nsmar4c9U Dr Allègre Hadida A few years ago, Dr Allègre Hadida, Senior Lecturer in Strategy at Cambridge Judge Business School, created with…

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Studios vs. streaming: which ‘logic’ will prevail in Hollywood?

The battle between traditional Hollywood studios and streaming services like Netflix is a matter of "institutional logics" – commitment logic versus convenience…

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Only temporarily

A study on temporary marketing organisations co-authored by Dr Allègre Hadida of Cambridge Judge Business School is featured in Marketing News, published…

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The value of failure: creativity in business

Thomas Edison was famous for saying "I have not failed 10,000 times. I have just found 10,000 ways that won't work." It’s…

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Marketing on the fly

A new study co-authored by Dr Allègre Hadida of Cambridge Judge Business School identifies three different types of temporary marketing organisations and…

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The key to managing transition: lessons from Twickenham

What are the keys to managing transition within an organisation? At a lunchtime seminar between the men's and women's Varsity rugby matches…

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Five key lessons on sport and business

Cambridge Judge Business School academics share their thoughts in advance of the big Varsity rugby matches between Cambridge and Oxford at Twickenham.…

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Outstanding contribution to teaching

Dr Allègre Hadida of Cambridge Judge Business School honoured as a winner of the 2018 Pilkington Prize for excellence in teaching at…

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Puncturing Hollywood conventional wisdom

A movie star’s popularity boosts opening-weekend ticket sales, but the actor’s artistic merit is just as important for box office receipts over…

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The value of failure: creativity on the MBA

Thomas Edison was famous for saying "I have not failed 10,000 times. I have just found 10,000 ways that won't work." It’s…

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Creative success in the workplace

Lizzie Ball and Adam Spiers of Classical Kicks!, University of Cambridge MPhil in Management graduates, and MPhil in Management Programme Director Dr…

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French film ‘artistes’

For French film directors, also serving as producer could backfire because 'artistic penalties may override commercial benefits,' finds study co-authored at University…

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This is why your sales forecast needs a new approach

by Dr Allègre Hadida, University Senior Lecturer in Strategy and Director of the MPhil in Management Programme Forecasting is a tricky business. When…

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Hollywood and the MBA

Brett Granstaff, Cambridge MBA 2012, talks about film, financing and Cambridge. Brett Granstaff, Cambridge MBA 2012, spoke on 8 May to students…

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The changing digital game to be discussed at Cambridge Judge Business School

Newly launched Digital Compass Forum brings together leading digital practitioners for a 360° panel discussion on the challenges facing the digital media…

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How technology has changed the game of creative production and consumption

Allègre Hadida hosted the Entertainment Master Class (EMC) at Cambridge Judge Business School earlier this year. Founded in 2008, the EMC is now…

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Write to live, live to write? (part 1 of 3)

If content is free, what will creatives eat? In the first of our series looking at how technology has changed the game…

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Goliath takes up the slingshot (part 3 of 3)

While creatives and corporates fight it out for control of production, one thing hasn’t changed – the audience always comes first. In…

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Allègre goes viral with help from will.i.am

A Financial Times Ten Questions profile of Dr Allègre Hadida quickly went viral yesterday when will.i.am retweeted the link to the interview…

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What happens in Cambridge … influencing creative industries management around the world

Google, YouTube, NBC Universal, National Theatre, National Trust, Art Finder, Saatchi & Saatchi – all homes to Cambridge MBA alumni who were…

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Putting the business into show business – welcome Entertainment Master Class 14-18 Jan

Entertainment Master Class (EMC) – the international peer-to-peer academy for the entertainment industry – is partnering with Cambridge Judge Business School this…

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What can the entertainment industry and business schools learn from each other?

Dr Allègre Hadida, University Lecturer in Strategy at Cambridge Judge, talks about the Entertainment Masterclass to be held in Cambridge in January…

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Film industry should rethink its values

Dr Allègre Hadida claims that most film industry research may be short-sighted and out-of-date in its continued use of box office returns…

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The perception of ‘performance’

Dr Hadida gets creative at a round table discussion to take place on 2 May Dr Allègre Hadida, from Cambridge Judge Business…

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Researchers get in tune with a pioneering digital music project

Dr Allègre Hadida, Dr Shima Barakat and Becky Schutt, from Cambridge Judge Business School, have partnered with The Sage Gateshead, Fusion Research…

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Lights, camera, action!

Can Hollywood blockbusters, graphic novels and other artistic mediums stimulate fresh approaches to business and management? Dr Allègre Hadida, Lecturer in Strategy…

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Creative management

We are all born creative; however, Dr Allègre Hadida, University Lecturer in Strategy at Cambridge Judge Business School, argues that in the…

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Variety: How to survive a bear market – Hollywood girds for a content correction (Special Report)

A sharp economic downturn in the US could force Disney, Warner Bros. Discovery and others to make hard choices for betting on…

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Forbes: Is work from anywhere here to stay?

Dr Allègre Hadida, Associate Professor of Strategy at Cambridge Judge Business School, comments on Adi Gaskell’s article on working from home for…

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FDI Intelligence: How streaming platforms are changing the geography of media investment

An article discussing how economic developers worldwide are capitalising on the “streaming wars” to promote investment, high-value-added job creation and cultural exports.…

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Economists Talk Art: Studios vs. Streaming: which ‘logic’ will prevail in Hollywood?

A study co-authored by Allègre Hadida, Associate Professor in Strategy at Cambridge Judge Business School, is featured in the article. The study…

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Cambridge Independent: Soft power self-sabotage as performing artists denied freedom of movement

An opinion piece on arts sector by Dr Allègre Hadida, University Senior Lecturer in Strategy at Cambridge Judge Business School and Fellow…

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The Telegraph India: Huge shift

Lord Karan Bilimoria, Founder of Cobra Beer and Chairman of the Advisory Board at Cambridge Judge Business, says virtual technology has become…

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Cambridge Independent: From Hollywood ‘logic’ to ‘highly institutionalised myths’ of the workplace

In the latest instalment in a series, here is the latest summary of Cambridge Judge Business School’s research. It includes: a study…

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Business Weekly: Say goodbye to Hollywood and hello to Netflix?

A new study co-authored at Cambridge Judge Business School says the battle between Hollywood studios and streaming services such as Netflix is…

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Cinema Technology Magazine: The Mallen 20 conference

Patrick von Sychowski writes about the annual conference that focusses on the future of entertainment and brings researchers in the field of…

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Marketing News: Effectively use temporary marketing organisations

A study co-authored by Dr Allègre Hadida, University Senior Lecturer in Strategy at Cambridge Judge Business School, looked on how companies can…

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Financial Times: Business School: IT woes, 21st century work skills and Goldman

Dr Allègre Hadida, University Senior Lecturer in Strategy at Cambridge Judge Business School, recommends Obelix & Co by René Goscinny and Albert…

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Significance: Hollywood’s best supporting actors

Robert Bain writes about Hollywood movies and why it is so difficult to predict how they will perform at the box office.…

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Cineuropa: BigData.BigMovies reveals cinema digitalisation opportunities

Fran Royo writes about an international conference BigData.BigMovie that took place in Germany last month. Scientists and practitioners came together to discuss…

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Business Review Europe: Why straddling makes no business sense

For French film directors, also serving as producer could backfire because “artistic penalties may override commercial benefits,” finds study co-authored by Allègre…

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City AM: Career boost: Why an MSc will help give you the edge

Harriet Green investigates what is it about business-related MSc that will help students  to compete in today’s competitive climate. “The danger of…

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Finextra: Lloyds partners Cambridge Judge on innovation programme

MPhil in Management students at Cambridge Judge develop experimental ideas for Lloyds Banking Group’s Innovation Labs. Students were involved in evaluating the…

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Harvard Business Review: When to forget the rearview mirror

How to forecast success in volatile environments such as music, film and the fashion industry? Can more data improve forecasts? New research…

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My Science: That’s entertainment: what – and how – will we be watching in 2020?

Take unlimited creativity, add multiple platforms, throw in faster and smarter tech and you’ve got the ingredients for the biggest entertainment industry…

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Cambridge Network: Allègre goes viral with the help from will.i.am

A Financial Times Ten Questions profile of Dr Allègre Hadida quickly went viral last week when will.i.am retweeted the link to the…

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Financial Times: Women at business school – Allègre Hadida, professor

An FT Ten Questions profile of Dr Allègre Hadida quickly went viral when Will.i.am retweeted the link to the interview to his…

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Cambridge Network: What happens in Cambridge

The Culture, Arts and Media concentration on the Cambridge MBA is influencing creative industries management around the world. Dr Allègre Hadida pioneered…

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Cambridge News: How the talents behind Strictly Come Dancing, The Office and Deal Or No Deal are working with Cambridge University’s Judge Business School

Is the traditional MBA about to spawn a glamorous new sibling? The Masters of Entertainment may be just around the corner thanks…

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Business Weekly: Showbiz stars get top billing in Cambridge MBA

Is the traditional MBA about to spawn a glamorous new sibling? The Masters of Entertainment may be just around the corner thanks…

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The Times (MBA Supplement): Soft skills needed in hard times

Creativity was the number one competency expected of leaders in a study of CEOs by IBM in 2010. Yet creativity, essential to…

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Cambridge News: Movie watchers leave rentals behind

The humble video shop – once the favourite source of Friday night entertainment – may be on the way out, according to…

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Contact details

Allègre Hadida
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
UK

Tel: +44 (0)1223 339612

[email protected]

@allegrehadida