Associate Professor in Strategy
Fellow of Magdalene College
European Master in Management & Diplôme Grande Ecole (ESCP Europe), DEA (Université Paris X Nanterre), MA (University of Cambridge), PhD (HEC, France)
Research interests
Strategy and decision-making in volatile environments, with a particular interest in creative, arts and media sectors and organisations and in temporary and project-based organising; integration of new technologies in the production, delivery and consumption of performing arts; diversity and inclusion in Hollywood; creativity, improvisation and agility in business.
Subject group: Strategy & International Business
Professional experience
Allègre is a fellow of the Royal Society of Arts, a member of the Centre for Film and Screen and a partner of the Cambridge Heritage Research Centre, University of Cambridge.
She is a joint lead of SMS-IACMENA (Strategic Management Society – International Academic Cooperation in the Middle East and Africa) and a former Representative-at-Large of the SMS Teaching Community (2015-2017).
Allègre sits on the Orientation Committee for the MS/MSc ‘Management des Arts et de la Création’ (MAC) at HEC Paris and served as the external examiner for the Arts, Business & Creativity MA at Newcastle University (2017-2022).
She is a member of the Scientific Committee at AIMAC (International Association for Arts and Cultural Management), where she was the first Strategy Track chair (2011-2022), organized the first live online Doctoral Seminar in 2020, and currently leads the Doctoral Symposium.
Previous appointments
In the course of her doctorate, Allègre taught business and corporate strategy in HEC (France) and spent eight months as a visiting PhD student at UCLA, USA. She has held visiting professorships at HEC Paris and CRG Ecole Polytechnique, France; MIT Sloan School of Management, USA; and Tel Aviv University and Reichman University, Israel.
As Director (2013-2016) and Chair of Examiners (2016-2019) of the School’s MPhil in Management, Allègre led and implemented a full programme review that resulted in a redesign of the curriculum and the creation of a pioneering alumni mentoring scheme, strategy and leadership master classes, creativity and social behaviour seminars, and a 30% Club Bursary.
Awards & honours
- Cambridge Judge Business School Teaching Award, 2011, 2013, 2022
- Finalist, Shelby D. Hunt/Harold H. Maynard Award recognising the article published in the Journal of Marketing that makes the most significant contributions to marketing theory in a given year, (with J. Heide and S. Bell), 2020
- University of Cambridge Pilkington Prize for Excellence in Teaching, 2018
- 2nd Best Corporate Strategy MBA Course in the World, Financial Times, 2017
- MBA Professor of the Year Award, as voted for by the Cambridge MBA class, 2010 and 2013
- Best Paper Prize, AIMAC Conference, Antwerp (with R. Legoux and F. Carrillat), 2011
- Best Paper Proceedings, Academy of Management, (with M. Seifert), 2009
- MBA Teaching Award, as voted for by the Cambridge MBA Class, 2005 and 2008
- Nominated for a National Teaching Fellowship Award, 2006
- Special Jury Prize and Honorary Distinction, FNEGE Transdisciplinary Doctoral Dissertation Award, 2004
- Second Prize, AIMS-FNEGE Doctoral Dissertation in Strategy Award, 2004
- Finalist, Fondation HEC PhD Thesis Award, 2003
Selected publications
Here are a selection of Allègre Hadida’s publications. Please see the “Selected publications” tab above for a more comprehensive list.
Hadida, A.L., Lampel, J., Walls, W.D. and Joshi, A. (2021) “Hollywood studio filmmaking in the age of Netflix: a tale of two institutional logics.” Journal of Cultural Economics, 45(2): 213-238 (DOI: 10.1007/s10824-020-09379-z)
Hadida, A.L., Heide, J.B. and Bell, S. (2019) “The temporary marketing organization.” Journal of Marketing, 83(2): 1-18 (DOI: 10.1177/0022242918813119)
- Lead article in the March 2019 issue
- Featured as: “Effectively use temporary marketing organisations”, in Marketing News, May: 12-14
- Finalist for the 2019 Shelby D. Hunt/Harold H. Maynard Award, which recognises the article published in the Journal of Marketing that makes the most significant contributions to marketing theory in a given year
Carrillat, F.A., Legoux, R. and Hadida, A.L. (2018) “Debates and assumptions about motion picture performance: a meta-analysis.” Journal of the Academy of Marketing Sciences, 46(2): 273-299 (DOI: 10.1007/s11747-017-0561-6)
Seifert, M., Siemsen, E., Hadida, A.L. and Eisingerich, A.B. (2015) “Effective judgmental forecasting in the context of fashion products.” Journal of Operations Management, 36: 33-45 (DOI: 10.1016/j.jom.2015.02.001)
Hadida, A.L., Tarvainen, W. and Rose, J. (2015) “Organizational improvisation: a consolidating review and framework.” International Journal of Management Reviews, 17(10): 437-459
- Reprinted in July 2020, International Journal of Management Reviews 1st Virtual Special Issue: “The COVID-19 pandemic: what can we learn from past research in organizations and management?”
Seifert, M. and Hadida, A.L. (2013) “On the relative importance of linear model and human judge(s) in combined forecasting.” Organizational Behavior and Human Decision Processes, 120(1): 24-36
Journal articles
Hadida, A.L. (2003) “Chronicle of an aborted Hollywood revolution: the Rashomon case study.” Journal of Strategic Management Education, 1(1): 247-266
Ghertman, M. and Hadida, A.L. (2005) “Institutional assets and competitive advantage of French over U.S. cinema, 1895-1914.” International Studies of Management and Organization, 35(3): 50-81
Seifert, M. and Hadida, A.L. (2006) “Facilitating talent management decisions in the music industry.” Management Decision, 44(6): 790-808
Hadida, A. (2009) “Motion picture performance: a review and research agenda.” International Journal of Management Reviews, 11(3): 297-335
Watch “Six Things We Know About Motion Picture Performance”
Hadida, A.L. (2010) “Commercial success and artistic recognition of motion picture projects.” Journal of Cultural Economics, 34(1): 45-80 (DOI: 10.1007/s10824-009-9109-z)
(Translated into Chinese and reprinted in Studies in Culture & Art, 6(4), 2013)
Seifert, M. and Hadida, A.L. (2013) “On the relative importance of linear model and human judge(s) in combined forecasting.” Organizational Behavior and Human Decision Processes, 120(1): 24-36
Hadida, A.L. (2013) “Let your hands do the thinking!: Lego bricks, strategic thinking and ideas generation within organizations.” Strategic Direction, 29(2): 3-5 (DOI: 10.1108/02580541311297976)
(Most downloaded Strategic Direction article in 2013; downloaded over 1,000 times)
Seifert, M. and Hadida, A.L. (2013) “3 humans + 1 computer = best prediction.” Harvard Business Review, 91(5): 28
Hadida, A.L. (2013) “Institutions, assets combinations and film performance: a U.S.-French comparison.” Psychology of Aesthetics, Creativity and the Arts, 7(2): 155-170 (DOI: 10.1037/a0030166)
Hadida, A.L. and Paris, T. (2014) “Managerial cognition and the value chain in the digital music industry.”Technological Forecasting and Social Change, 83: 84-97 (DOI: 10.1016/j.techfore.2013.04.005)
Seifert, M., Siemsen, E., Hadida, A.L. and Eisingerich, A.B. (2015) “When to forget the rearview mirror.” Harvard Business Review, 93(6): 30 (co-authored with HBR editor Matt Chase)
Hadida, A.L., Tarvainen, W. and Rose, J. (2015) “Organizational improvisation: a consolidating review and framework.” International Journal of Management Reviews, 17(4): 437-459 (DOI: 10.1111/ijmr.12047)
Seifert, M., Siemsen, E., Hadida, A.L. and Eisingerich, A.B. (2015) “Effective judgmental forecasting in the context of fashion products.” Journal of Operations Management, 36: 33-45 (DOI: 10.1016/j.jom.2015.02.001)
Durand, R. and Hadida, A.L. (2016) “Logic combination and performance across occupational communities: the case of French film directors.” Journal of Business Research, 69(7): 2371-2379 (DOI: 10.1016/j.jbusres.2015.10.006)
Carrillat, F.A., Legoux, R. and Hadida, A.L. (2018) “Debates and assumptions about motion picture performance: a meta-analysis.” Journal of the Academy of Marketing Sciences, 46(2): 273-299 (DOI: 10.1007/s11747-017-0561-6)
Hadida, A.L., Heide, J.B. and Bell, S. (2019) “The temporary marketing organization.” Journal of Marketing, 83(2): 1-18 (DOI: 10.1177/0022242918813119)
Hadida, A.L., Lampel, J., Walls, W.D. and Joshi, A. (2021) “Hollywood studio filmmaking in the age of Netflix: a tale of two institutional logics.” Journal of Cultural Economics, 45(2): 213-238 (DOI: 10.1007/s10824-020-09379-z)
Books, monographs, reports & case studies
Hadida, A.L. (2007) “The Rashomon case study: David Puttnam versus Columbia Pictures.” The Case Centre: 303-259-1 (case); 303-259-8 (teaching note).
Petrie, M., Schutt, B., Hadida, A.L., Barakat, S. and Cruz, A.B. (2012) A smooth sea never made a skilled sailor: DERO project: research findings and insights final report. London: National Endowment for Science, Technology and the Arts (NESTA).
Hadida, A.L. and Morris, C.E. (2013) “Channel 4 and the British television industry: 1982-2013 (Case A).” The Case Centre: 305-294-1 (case A); 305-294-8 (teaching note case A & B) .
Hadida, A.L. and Astandu, T.V. (2013) “Big data and Channel 4 (Case B).” The Case Centre: 305-295-1 (case); 305-294-8 (teaching note case A & B).
Finney, A. and Hadida, A.L. 2019 The King’s Speech Producers’ Dilemma (Case A). Case Centre Ref: 319-0043-1; 319-0043-8 (Teaching Note)
Finney, A. and Hadida, A.L. 2019 The King’s Speech Distribution Gambit (Case B). Case Centre Ref: 319-0043-1B; 319-0043-8 (Teaching Note)
Book chapters
Busson, A. and Hadida, A.L. (2004) “Stratégie et politique d’entreprise.” In Évrard, Y., Busson, A., Cauvin, C., Chiapello, È., Ferry-Maccario, N., Hadida A.L., Kéravel, A., and Silhol, O. (eds.) (eds.) Le management des entreprises artistiques et culturelles. Paris: Economica, 2nd edition, pp.14-61
Seifert, M. and Hadida, A.L. (2007) “Strategic decisions in high velocity contexts.” In Wankel, C. (ed.) The handbook of 21st century management. Thousand Oaks, CA: Sage Publications, pp.294-302
Hadida, A.L. (2013) “Strategic assets and performance across institutional environments.” In: Kaufman, J.C. and Simonton, D.K. (eds.) The social science of cinema. Oxford: Oxford University Press, pp.207-231
Hadida, A.L. (2015) “Performance in the creative industries.” In: Jones, C., Lorenzen, M. and Sapsed, J. (eds.) The Oxford handbook of creative industries. Oxford: Oxford University Press, pp.219-247
Watch “Creative & Cultural Industries Performance”
Busson, A. and Hadida, A.L., with Frery, F. (2015) “Stratégie.” In: Évrard, Y. et al. (eds.) Management des industries culturelles et créatives. Paris: Vuibert, pp.7-77
Hadida, A. (2017) “What do we (think we) know about film performance?” In: Funk, J. (ed.) BigData.BigMovie: how algorithms transform the film and TV industry: conference proceedings. Berlin and Potsdam: Erich Pommer Institut and Filmuniversität Babelsberg Konrad Wolf, pp.21
Hadida, A. (2020) “Event cinema.” In: Towse, R. and Navarrete Hernandez, T. (eds.) Handbook of cultural economics. Cheltenham: Edward Elgar, 3rd edition, pp.254-261
Conference papers
Hadida, A.L. (2002) “Perspective de la ressource et avantage concurrentiel: un état de l’art des recherches empiriques (1985-2001).” In Association Internationale de Management Stratégique (eds.) Proceedings of the Annual International Conference of the Association Internationale de Management Stratégique (11th), 5-7 June 2002, Paris, France.
Hadida, A.L. (2004) “Reputation resources, commitment and performance of cultural projects: an application to U.S. cinema.” In Academy of Management (eds.): Creating actionable knowledge: Academy of Management Annual Meeting, 64th, BPS Division, 6-11 August 2004, New Orleans, LA.
Hadida, A.L. (2005) “The impact of perfectly mobile resources on project performance: evidence from the U.S. cinema industry.” In: International Conference on Arts and Cultural Management, 8th, 3-6 July 2005, Montreal, Canada.
Seifert, M. and Hadida, A.L. (2009) “Decision making, expertise and task ambiguity: predicting success in the music industry.” In Solomon, G. (ed.) Best Paper Proceedings of the 2009 Academy of Management Meeting, 7-11 August, Chicago, IL. Briarcliff Manor, NY: Academy of Management.
Working papers
Ghertman, M. and Hadida, A.L. (1999) “Institutions, institutional change, strategic assets and competitive advantage of American and French film industries (1895-1998).” Les Cahiers de Recherche, No.669. Paris: HEC Paris
