University Senior Lecturer in Strategy
Fellow of Magdalene College
European Masters in Management (ESCP Europe), DEA (Université Paris X Nanterre), MA (University of Cambridge), PhD (HEC, France)
Research interests
Strategy and decision-making in volatile environments; general management and strategy in creative, arts and media industries and organisations; impact and integration of new technologies on traditional arts organisations and on audiovisual content production and diffusion; roles and resources in cinema; creativity and improvisation in business.
Subject group: Strategy & International Business
Professional experience
Allègre has been a Co-Director of SMS-IACMENA (Strategic Management Society – International Academic Cooperation in the Middle East and Africa) since 2015, and she served as a Representative-at-Large, SMS Teaching Community (2015-2017). Allègre is the External Examiner for the Arts, Business & Creativity MA at Newcastle University, and a Member of the Orientation Committee for the MS/MSc ‘Management des Art et de la Création’ (MAC) at HEC Paris.
She is the Head of the Strategy Track and a member of the Scientific Committee at AIMAC (International Association for Arts and Cultural Management).
Finally, she has also been a visiting professor at HEC Paris and CRG Ecole Polytechnique, France; MIT Sloan School of Management, USA; and Tel Aviv University, Israel.
Previous appointments
Dr Hadida taught business and corporate strategy in HEC (France) prior to joining Cambridge Judge Business School. In the course of her doctorate, she also spent eight months as a visiting scholar at UCLA in Los Angeles, California (USA).
As Director and Chair of Admissions of the School’s MPhil in Management (2013-2016), Dr Hadida led and implemented a full programme review that resulted in a redesign of the curriculum and the creation of a pioneering alumni mentoring scheme, Master Class series, and a 30% Club Bursary.
Awards & honours
- Winner, Pilkington Teaching Prize for Excellence in Teaching, 2018
- 2nd Best Corporate Strategy MBA Course in the World, Financial Times, 2017
- 7th, 6th and 9th Best Corporate Strategy MBA Course in the World (respectively), Financial Times, 2014-2016
- Cambridge Judge Business School Teaching Award, 2011 and 2013
- MBA Professor of the Year Award as voted for by the Cambridge MBA class, 2010 and 2013
- Best Paper Prize for “You can charm the critics and have nothing to eat…” (with R. Legoux and F. Carrillat), AIMAC Conference, Antwerp, 2011
- Best Paper Proceedings, Academy of Management, 2009
- PhD supervisor to Dr Matthias Seifert, winner of the Emerald/EFMD Outstanding Doctoral Research Award in the Management & Governance category and of the St Edmund’s College Toby Jackman Prize for the most outstanding PhD thesis, 2009
- MBA Teaching Award, as voted for by the Cambridge MBA Class, 2005 and 2008
- Nominated by Cambridge Judge Business School for a National Teaching Fellowship Award, 2006
- Special Jury Prize and Honorary Distinction, FNEGE Best Transdisciplinary Doctoral Dissertation Award, 2004
- Second Prize, AIMS-FNEGE Best Doctoral Dissertation in Strategy Award, 2004
- Finalist, Fondation HEC Best PhD Thesis Award, 2003
Selected publications
Here are a selection of Allègre Hadida’s publications. Please see the “Selected publications” tab above for a more comprehensive list.
Hadida, A.L., Heide, J.B. and Bell, S. (2019) “The temporary marketing organization.” Journal of Marketing, 83(2): 1-18 (DOI: 10.1177/0022242918813119)
Carrillat, F.A., Legoux, R. and Hadida, A.L. (2018) “Debates and assumptions about motion picture performance: a meta-analysis.” Journal of the Academy of Marketing Sciences, 46(2): 273-299 (DOI: 10.1007/s11747-017-0561-6)
Seifert, M., Siemsen, E., Hadida, A.L. and Eisingerich, A.B. (2015) “Effective judgmental forecasting in the context of fashion products.” Journal of Operations Management, 36: 33-45 (DOI: 10.1016/j.jom.2015.02.001)
Hadida, A.L. and Paris, T. (2014) “Managerial cognition and the value chain in the digital music industry.” Technological Forecasting and Social Change, 83: 84-97 (DOI: 10.1016/j.techfore.2013.04.005)
Seifert, M. and Hadida, A.L. (2013) “On the relative importance of linear model and human judge(s) in combined forecasting.” Organizational Behavior and Human Decision Processes, 120(1): 24-36
Hadida, A.L. (2009) “Motion picture performance: a review and research agenda.” International Journal of Management Reviews, 11(3): 297-335
Watch “Six Things We Know About Motion Picture Performance”
Journal articles
Hadida, A.L. (2003) “Chronicle of an aborted Hollywood revolution: the Rashomon case study.” Journal of Strategic Management Education, 1(1): 247-266
Ghertman, M. and Hadida, A.L. (2005) “Institutional assets and competitive advantage of French over U.S. cinema, 1895-1914.” International Studies of Management and Organization, 35(3): 50-81
Seifert, M. and Hadida, A.L. (2006) “Facilitating talent management decisions in the music industry.” Management Decision, 44(6): 790-808
Hadida, A. (2009) “Motion picture performance: a review and research agenda.” International Journal of Management Reviews, 11(3): 297-335
Watch “Six Things We Know About Motion Picture Performance”
Hadida, A.L. (2010) “Commercial success and artistic recognition of motion picture projects.” Journal of Cultural Economics, 34(1): 45-80 (DOI: 10.1007/s10824-009-9109-z)
(Translated into Chinese and reprinted in Studies in Culture & Art, 6(4), 2013)
Seifert, M. and Hadida, A.L. (2013) “On the relative importance of linear model and human judge(s) in combined forecasting.” Organizational Behavior and Human Decision Processes, 120(1): 24-36
Hadida, A.L. (2013) “Let your hands do the thinking!: Lego bricks, strategic thinking and ideas generation within organizations.” Strategic Direction, 29(2): 3-5 (DOI: 10.1108/02580541311297976)
(Most downloaded Strategic Direction article in 2013; downloaded over 1,000 times)
Seifert, M. and Hadida, A.L. (2013) “3 humans + 1 computer = best prediction.” Harvard Business Review, 91(5): 28
Hadida, A.L. (2013) “Institutions, assets combinations and film performance: a U.S.-French comparison.” Psychology of Aesthetics, Creativity and the Arts, 7(2): 155-170 (DOI: 10.1037/a0030166)
Hadida, A.L. and Paris, T. (2014) “Managerial cognition and the value chain in the digital music industry.” Technological Forecasting and Social Change, 83: 84-97 (DOI: 10.1016/j.techfore.2013.04.005)
Seifert, M., Siemsen, E., Hadida, A.L. and Eisingerich, A.B. (2015) “When to forget the rearview mirror.” Harvard Business Review, 93(6): 30 (co-authored with HBR editor Matt Chase)
Hadida, A.L., Tarvainen, W. and Rose, J. (2015) “Organizational improvisation: a consolidating review and framework.” International Journal of Management Reviews, 17(4): 437-459 (DOI: 10.1111/ijmr.12047)
Seifert, M., Siemsen, E., Hadida, A.L. and Eisingerich, A.B. (2015) “Effective judgmental forecasting in the context of fashion products.” Journal of Operations Management, 36: 33-45 (DOI: 10.1016/j.jom.2015.02.001)
Durand, R. and Hadida, A.L. (2016) “Logic combination and performance across occupational communities: the case of French film directors.” Journal of Business Research, 69(7): 2371-2379 (DOI: 10.1016/j.jbusres.2015.10.006)
Carrillat, F.A., Legoux, R. and Hadida, A.L. (2018) “Debates and assumptions about motion picture performance: a meta-analysis.” Journal of the Academy of Marketing Sciences, 46(2): 273-299 (DOI: 10.1007/s11747-017-0561-6)
Hadida, A.L., Heide, J.B. and Bell, S. (2019) “The temporary marketing organization.” Journal of Marketing, 83(2): 1-18 (DOI: 10.1177/0022242918813119)
Hadida, A.L., Lampel, J., Walls, W.D. and Joshi, A. (2020) “Hollywood studio filmmaking in the age of Netflix: a tale of two institutional logics.” Journal of Cultural Economics (DOI: 10.1007/s10824-020-09379-z) (published online Jan 2020)
Books, monographs, reports & case studies
Évrard, Y., Busson, A., Cauvin, C., Chiapello, È., Ferry-Maccario, N., Hadida A.L., Kéravel, A., and Silhol, O. (eds.) (2004) Le management des entreprises artistiques et culturelles. Paris: Economica, 2nd edition.
Hadida, A.L. (2007) “The Rashomon case study: David Puttnam versus Columbia Pictures.” The Case Centre: 303-259-1 (case); 303-259-8 (teaching note).
Petrie, M., Schutt, B., Hadida, A.L., Barakat, S. and Cruz, A.B. (2012) A smooth sea never made a skilled sailor: DERO project: research findings and insights final report. London: National Endowment for Science, Technology and the Arts (NESTA).
Hadida, A.L. and Morris, C.E. (2013) “Channel 4 and the British television industry: 1982-2013 (Case A).” The Case Centre: 305-294-1 (case A); 305-294-8 (teaching note case A & B) .
Hadida, A.L. and Astandu, T.V. (2013) “Big data and Channel 4 (Case B).” The Case Centre: 305-295-1 (case); 305-294-8 (teaching note case A & B).
Book chapters
Busson, A. and Hadida, A.L. (2004) “Stratégie et politique d’entreprise.” In Évrard, Y., Busson, A., Cauvin, C., Chiapello, È., Ferry-Maccario, N., Hadida A.L., Kéravel, A., and Silhol, O. (eds.) (eds.) Le management des entreprises artistiques et culturelles. Paris: Economica, 2nd edition, pp.14-61
Seifert, M. and Hadida, A.L. (2007) “Strategic decisions in high velocity contexts.” In Wankel, C. (ed.) The handbook of 21st century management. Thousand Oaks, CA: Sage Publications, pp.294-302
Hadida, A.L. (2013) “Strategic assets and performance across institutional environments.” In: Kaufman, J.C. and Simonton, D.K. (eds.) The social science of cinema. Oxford: Oxford University Press, pp.207-231
Hadida, A.L. (2015) “Performance in the creative industries.” In: Jones, C., Lorenzen, M. and Sapsed, J. (eds.) The Oxford handbook of creative industries. Oxford: Oxford University Press, pp.219-247
Watch “Creative & Cultural Industries Performance”
Busson, A. and Hadida, A.L., with Frery, F. (2015) “Stratégie.” In: Évrard, Y. et al. (eds.) Management des industries culturelles et créatives. Paris: Vuibert, pp.7-77
Hadida, A. (2016) “What do we (think we) know about film performance?” In: Funk, J. (ed.) BigData.BigMovies – how algorithms transform the film and TV industry: conference proceedings. Berlin and Potsdam: Erich Pommer Institut and Filmuniversität Babelsberg Konrad Wolf, pp.21
Hadida, A. (2020) “Event cinema.” In: Towse, R. and Navarrete Hernandez, T. (eds.) Handbook of cultural economics. Cheltenham: Edward Elgar, 3rd edition (forthcoming)
Conference papers
Hadida, A.L. (2002) “Perspective de la ressource et avantage concurrentiel: un état de l’art des recherches empiriques (1985-2001).” In Association Internationale de Management Stratégique (eds.) Proceedings of the Annual International Conference of the Association Internationale de Management Stratégique (11th), 5-7 June 2002, Paris, France.
Hadida, A.L. (2004) “Reputation resources, commitment and performance of cultural projects: an application to U.S. cinema.” In Academy of Management (eds.): Creating actionable knowledge: Academy of Management Annual Meeting, 64th, BPS Division, 6-11 August 2004, New Orleans, LA.
Hadida, A.L. (2005) “The impact of perfectly mobile resources on project performance: evidence from the U.S. cinema industry.” In: International Conference on Arts and Cultural Management, 8th, 3-6 July 2005, Montreal, Canada.
Seifert, M. and Hadida, A.L. (2009) “Decision making, expertise and task ambiguity: predicting success in the music industry.” In Solomon, G. (ed.) Best Paper Proceedings of the 2009 Academy of Management Meeting, 7-11 August, Chicago, IL. Briarcliff Manor, NY: Academy of Management.
Working papers
Ghertman, M. and Hadida, A.L. (1999) “Institutions, institutional change, strategic assets and competitive advantage of American and French film industries (1895-1998).” Les Cahiers de Recherche, No.669. Paris: HEC Paris
