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Allègre Hadida

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Dr Allègre Hadida.

University Senior Lecturer in Strategy
Fellow of Magdalene College

European Masters in Management (ESCP Europe), DEA (Université Paris X Nanterre), MA (University of Cambridge), PhD (HEC, France)

Research interests

Strategy and decision-making in volatile environments, with a particular interest in creative, arts and media organisations and industries. Temporary and project-based organisations; integration of new technologies, including digital content production and broadcast, in traditional arts organisations; roles and resources in cinema; gender and racial labour discrimination; creativity and improvisation in business.

Subject group: Strategy & International Business

Professional experience

Allègre is a member of the Centre for Film and Screen and a partner of the Cambridge Heritage Research Centre, University of Cambridge.

She has been a Co-Director of SMS-IACMENA (Strategic Management Society – International Academic Cooperation in the Middle East and Africa) since 2015, and she served as a Representative-at-Large, SMS Teaching Community (2015-2017).

Allègre is the External Examiner for the Arts, Business & Creativity MA at Newcastle University, and a Member of the Orientation Committee for the MS/MSc ‘Management des Arts et de la Création’ (MAC) at HEC Paris.

She is the Head of the Strategy Track, a member of the Scientific Committee and the Chair of the 2020 Doctoral Symposium at AIMAC (International Association for Arts and Cultural Management).

Finally, she has been a visiting professor at HEC Paris and CRG Ecole Polytechnique, France; MIT Sloan School of Management, USA; and Tel Aviv University and IDC Herzliya, Israel.

Previous appointments

In the course of her doctorate Allègre, taught business and corporate strategy in HEC (France) prior to joining Cambridge Judge Business School. She also spent eight months as a visiting PhD student at UCLA in Los Angeles, California (USA).

As Director and Chair of Admissions of the School’s MPhil in Management (2013-2016), Allègre led and implemented a full programme review that resulted in a redesign of the curriculum and the creation of a pioneering alumni mentoring scheme, strategy and leadership master classes, creativity and social skills seminars, and a 30% Club Bursary.

Awards & honours

  • Finalist, 2019 Shelby D. Hunt/Harold H. Maynard Award recognising the article published in the Journal of Marketing that makes the most significant contributions to marketing theory in a given year, (with J. Heide and S. Bell), 2020
  • Winner, University of Cambridge Pilkington Prize for Excellence in Teaching, 2018
  • 2nd Best Corporate Strategy MBA Course in the World, Financial Times, 2017
  • Cambridge Judge Business School Teaching Award, 2011 and 2013
  • MBA Professor of the Year Award, as voted for by the Cambridge MBA class, 2010 and 2013
  • Best Paper Prize, AIMAC Conference, Antwerp (with R. Legoux and F. Carrillat), 2011
  • Best Paper Proceedings, Academy of Management, (with M. Seifert), 2009
  • PhD supervisor to Dr Matthias Seifert, winner of the Emerald/EFMD Outstanding Doctoral Research Award in the Management & Governance category and of the St Edmund’s College Toby Jackman Prize for the most outstanding PhD thesis, 2009
  • MBA Teaching Award, as voted for by the Cambridge MBA Class, 2005 and 2008
  • Nominated by Cambridge Judge Business School for a National Teaching Fellowship Award, 2006
  • Special Jury Prize and Honorary Distinction, FNEGE Best Transdisciplinary Doctoral Dissertation Award, 2004
  • Second Prize, AIMS-FNEGE Best Doctoral Dissertation in Strategy Award, 2004
  • Finalist, Fondation HEC Best PhD Thesis Award, 2003

Selected publications

Here are a selection of Allègre Hadida’s publications. Please see the “Selected publications” tab above for a more comprehensive list.

Hadida, A.L., Lampel, J., Walls, W.D. and Joshi, A. (2021) “Hollywood studio filmmaking in the age of Netflix: a tale of two institutional logics.” Journal of Cultural Economics, 45(2): 213-238 (DOI: 10.1007/s10824-020-09379-z)

Hadida, A.L., Heide, J.B. and Bell, S. (2019) “The temporary marketing organization.” Journal of Marketing, 83(2): 1-18 (DOI: 10.1177/0022242918813119)

  • Lead article in the March 2019 issue
  • Featured as: “Effectively use temporary marketing organisations”, in Marketing News, May: 12-14
  • Finalist for the 2019 Shelby D. Hunt/Harold H. Maynard Award, which recognises the article published in the Journal of Marketing that makes the most significant contributions to marketing theory in a given year

Carrillat, F.A., Legoux, R. and Hadida, A.L. (2018) “Debates and assumptions about motion picture performance: a meta-analysis.” Journal of the Academy of Marketing Sciences, 46(2): 273-299 (DOI: 10.1007/s11747-017-0561-6)

Seifert, M., Siemsen, E., Hadida, A.L. and Eisingerich, A.B. (2015) “Effective judgmental forecasting in the context of fashion products.” Journal of Operations Management, 36: 33-45 (DOI: 10.1016/j.jom.2015.02.001)

Hadida, A.L., Tarvainen, W. and Rose, J. (2015) “Organizational improvisation: a consolidating review and framework.” International Journal of Management Reviews, 17(10): 437-459

Seifert, M. and Hadida, A.L. (2013) “On the relative importance of linear model and human judge(s) in combined forecasting.” Organizational Behavior and Human Decision Processes, 120(1): 24-36

Journal articles

Hadida, A.L. (2003) “Chronicle of an aborted Hollywood revolution: the Rashomon case study.” Journal of Strategic Management Education, 1(1): 247-266

Ghertman, M. and Hadida, A.L. (2005) “Institutional assets and competitive advantage of French over U.S. cinema, 1895-1914.” International Studies of Management and Organization, 35(3): 50-81

Seifert, M. and Hadida, A.L. (2006) “Facilitating talent management decisions in the music industry.” Management Decision, 44(6): 790-808

Hadida, A. (2009) “Motion picture performance: a review and research agenda.” International Journal of Management Reviews, 11(3): 297-335
Watch “Six Things We Know About Motion Picture Performance”

Hadida, A.L. (2010) “Commercial success and artistic recognition of motion picture projects.” Journal of Cultural Economics, 34(1): 45-80 (DOI: 10.1007/s10824-009-9109-z)
(Translated into Chinese and reprinted in Studies in Culture & Art, 6(4), 2013)

Seifert, M. and Hadida, A.L. (2013) “On the relative importance of linear model and human judge(s) in combined forecasting.” Organizational Behavior and Human Decision Processes, 120(1): 24-36

Hadida, A.L. (2013) “Let your hands do the thinking!: Lego bricks, strategic thinking and ideas generation within organizations.” Strategic Direction, 29(2): 3-5 (DOI: 10.1108/02580541311297976)
(Most downloaded Strategic Direction article in 2013; downloaded over 1,000 times)

Seifert, M. and Hadida, A.L. (2013) “3 humans + 1 computer = best prediction.” Harvard Business Review, 91(5): 28

Hadida, A.L. (2013) “Institutions, assets combinations and film performance: a U.S.-French comparison.” Psychology of Aesthetics, Creativity and the Arts, 7(2): 155-170 (DOI: 10.1037/a0030166)

Hadida, A.L. and Paris, T. (2014) “Managerial cognition and the value chain in the digital music industry.”Technological Forecasting and Social Change, 83: 84-97 (DOI: 10.1016/j.techfore.2013.04.005)

Seifert, M., Siemsen, E., Hadida, A.L. and Eisingerich, A.B. (2015) “When to forget the rearview mirror.” Harvard Business Review, 93(6): 30 (co-authored with HBR editor Matt Chase)

Hadida, A.L., Tarvainen, W. and Rose, J. (2015) “Organizational improvisation: a consolidating review and framework.” International Journal of Management Reviews, 17(4): 437-459 (DOI: 10.1111/ijmr.12047)

Seifert, M., Siemsen, E., Hadida, A.L. and Eisingerich, A.B. (2015) “Effective judgmental forecasting in the context of fashion products.” Journal of Operations Management, 36: 33-45 (DOI: 10.1016/j.jom.2015.02.001)

Durand, R. and Hadida, A.L. (2016) “Logic combination and performance across occupational communities: the case of French film directors.” Journal of Business Research, 69(7): 2371-2379 (DOI: 10.1016/j.jbusres.2015.10.006)

Carrillat, F.A., Legoux, R. and Hadida, A.L. (2018) “Debates and assumptions about motion picture performance: a meta-analysis.” Journal of the Academy of Marketing Sciences, 46(2): 273-299 (DOI: 10.1007/s11747-017-0561-6)

Hadida, A.L., Heide, J.B. and Bell, S. (2019) “The temporary marketing organization.” Journal of Marketing, 83(2): 1-18 (DOI: 10.1177/0022242918813119)

Hadida, A.L., Lampel, J., Walls, W.D. and Joshi, A. (2021) “Hollywood studio filmmaking in the age of Netflix: a tale of two institutional logics.” Journal of Cultural Economics, 45(2): 213-238 (DOI: 10.1007/s10824-020-09379-z)

Books, monographs, reports & case studies

Hadida, A.L. (2007) “The Rashomon case study: David Puttnam versus Columbia Pictures.” The Case Centre: 303-259-1 (case); 303-259-8 (teaching note).

Petrie, M., Schutt, B., Hadida, A.L., Barakat, S. and Cruz, A.B. (2012) A smooth sea never made a skilled sailor: DERO project: research findings and insights final report. London: National Endowment for Science, Technology and the Arts (NESTA).

Hadida, A.L. and Morris, C.E. (2013) “Channel 4 and the British television industry: 1982-2013 (Case A).” The Case Centre: 305-294-1 (case A); 305-294-8 (teaching note case A & B) .

Hadida, A.L. and Astandu, T.V. (2013) “Big data and Channel 4 (Case B).” The Case Centre: 305-295-1 (case); 305-294-8 (teaching note case A & B).

Finney, A. and Hadida, A.L. 2019 The King’s Speech Producers’ Dilemma (Case A). Case Centre Ref: 319-0043-1; 319-0043-8 (Teaching Note)

Finney, A. and Hadida, A.L. 2019 The King’s Speech Distribution Gambit (Case B). Case Centre Ref: 319-0043-1B; 319-0043-8 (Teaching Note)

Book chapters

Busson, A. and Hadida, A.L. (2004) “Stratégie et politique d’entreprise.” In Évrard, Y., Busson, A., Cauvin, C., Chiapello, È., Ferry-Maccario, N., Hadida A.L., Kéravel, A., and Silhol, O. (eds.) (eds.) Le management des entreprises artistiques et culturelles. Paris: Economica, 2nd edition, pp.14-61

Seifert, M. and Hadida, A.L. (2007) “Strategic decisions in high velocity contexts.” In Wankel, C. (ed.) The handbook of 21st century management. Thousand Oaks, CA: Sage Publications, pp.294-302

Hadida, A.L. (2013) “Strategic assets and performance across institutional environments.” In: Kaufman, J.C. and Simonton, D.K. (eds.) The social science of cinema. Oxford: Oxford University Press, pp.207-231

Hadida, A.L. (2015) “Performance in the creative industries.” In: Jones, C., Lorenzen, M. and Sapsed, J. (eds.) The Oxford handbook of creative industries. Oxford: Oxford University Press, pp.219-247
Watch “Creative & Cultural Industries Performance”

Busson, A. and Hadida, A.L., with Frery, F. (2015) “Stratégie.” In: Évrard, Y. et al. (eds.) Management des industries culturelles et créatives. Paris: Vuibert, pp.7-77

Hadida, A. (2017) “What do we (think we) know about film performance?” In: Funk, J. (ed.) BigData.BigMovie: how algorithms transform the film and TV industry: conference proceedings. Berlin and Potsdam: Erich Pommer Institut and Filmuniversität Babelsberg Konrad Wolf, pp.21

Hadida, A. (2020) “Event cinema.” In: Towse, R. and Navarrete Hernandez, T. (eds.) Handbook of cultural economics. Cheltenham: Edward Elgar, 3rd edition, pp.254-261

Conference papers

Hadida, A.L. (2002) “Perspective de la ressource et avantage concurrentiel: un état de l’art des recherches empiriques (1985-2001).” In Association Internationale de Management Stratégique (eds.) Proceedings of the Annual International Conference of the Association Internationale de Management Stratégique (11th), 5-7 June 2002, Paris, France.

Hadida, A.L. (2004) “Reputation resources, commitment and performance of cultural projects: an application to U.S. cinema.” In Academy of Management (eds.): Creating actionable knowledge: Academy of Management Annual Meeting, 64th, BPS Division, 6-11 August 2004, New Orleans, LA.

Hadida, A.L. (2005) “The impact of perfectly mobile resources on project performance: evidence from the U.S. cinema industry.” In: International Conference on Arts and Cultural Management, 8th, 3-6 July 2005, Montreal, Canada.

Seifert, M. and Hadida, A.L. (2009) “Decision making, expertise and task ambiguity: predicting success in the music industry.” In Solomon, G. (ed.) Best Paper Proceedings of the 2009 Academy of Management Meeting, 7-11 August, Chicago, IL. Briarcliff Manor, NY: Academy of Management.

Working papers

Ghertman, M. and Hadida, A.L. (1999) “Institutions, institutional change, strategic assets and competitive advantage of American and French film industries (1895-1998).” Les Cahiers de Recherche, No.669. Paris: HEC Paris

Leading lights

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Studios vs. streaming: which ‘logic’ will prevail in Hollywood?

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Only temporarily

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The value of failure: creativity in business

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Marketing on the fly

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The key to managing transition: lessons from Twickenham

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Five key lessons on sport and business

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Outstanding contribution to teaching

Dr Allègre Hadida of Cambridge Judge Business School honoured as a winner of the 2018 Pilkington Prize for excellence in teaching at…

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Puncturing Hollywood conventional wisdom

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French film ‘artistes’

For French film directors, also serving as producer could backfire because 'artistic penalties may override commercial benefits,' finds study co-authored at University…

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This is why your sales forecast needs a new approach

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Hollywood and the MBA

Brett Granstaff, Cambridge MBA 2012, talks about film, financing and Cambridge. Brett Granstaff, Cambridge MBA 2012, spoke on 8 May to students…

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The changing digital game to be discussed at Cambridge Judge Business School

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How technology has changed the game of creative production and consumption

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Write to live, live to write? (part 1 of 3)

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Goliath takes up the slingshot (part 3 of 3)

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Allègre goes viral with help from will.i.am

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What happens in Cambridge … influencing creative industries management around the world

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Putting the business into show business – welcome Entertainment Master Class 14-18 Jan

Entertainment Master Class (EMC) – the international peer-to-peer academy for the entertainment industry – is partnering with Cambridge Judge Business School this…

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What can the entertainment industry and business schools learn from each other?

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Film industry should rethink its values

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The perception of ‘performance’

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Researchers get in tune with a pioneering digital music project

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Lights, camera, action!

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Creative management

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Cambridge Independent: Soft power self-sabotage as performing artists denied freedom of movement

An opinion piece on arts sector by Dr Allègre Hadida, University Senior Lecturer in Strategy at Cambridge Judge Business School and Fellow…

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The Telegraph India: Huge shift

Lord Karan Bilimoria, Founder of Cobra Beer and Chairman of the Advisory Board at Cambridge Judge Business, says virtual technology has become…

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Cambridge Independent: From Hollywood ‘logic’ to ‘highly institutionalised myths’ of the workplace

In the latest instalment in a series, here is the latest summary of Cambridge Judge Business School’s research. It includes: a study…

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Business Weekly: Say goodbye to Hollywood and hello to Netflix?

A new study co-authored at Cambridge Judge Business School says the battle between Hollywood studios and streaming services such as Netflix is…

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Cinema Technology Magazine: The Mallen 20 conference

Patrick von Sychowski writes about the annual conference that focusses on the future of entertainment and brings researchers in the field of…

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Marketing News: Effectively use temporary marketing organisations

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Financial Times: Business School: IT woes, 21st century work skills and Goldman

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Significance: Hollywood’s best supporting actors

Robert Bain writes about Hollywood movies and why it is so difficult to predict how they will perform at the box office.…

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Cineuropa: BigData.BigMovies reveals cinema digitalisation opportunities

Fran Royo writes about an international conference BigData.BigMovie that took place in Germany last month. Scientists and practitioners came together to discuss…

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Business Review Europe: Why straddling makes no business sense

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Harvard Business Review: When to forget the rearview mirror

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My Science: That’s entertainment: what – and how – will we be watching in 2020?

Take unlimited creativity, add multiple platforms, throw in faster and smarter tech and you’ve got the ingredients for the biggest entertainment industry…

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Cambridge Network: Allègre goes viral with the help from will.i.am

A Financial Times Ten Questions profile of Dr Allègre Hadida quickly went viral last week when will.i.am retweeted the link to the…

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Financial Times: Women at business school – Allègre Hadida, professor

An FT Ten Questions profile of Dr Allègre Hadida quickly went viral when Will.i.am retweeted the link to the interview to his…

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Cambridge Network: What happens in Cambridge

The Culture, Arts and Media concentration on the Cambridge MBA is influencing creative industries management around the world. Dr Allègre Hadida pioneered…

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Contact details

Allègre Hadida
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
UK

Tel: +44 (0)1223 339612

[email protected]

@allegrehadida