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David Stillwell

David Stillwell

University Lecturer in Big Data Analytics & Quantitative Social Science
Deputy Director of the Psychometrics Centre

BSc, MSc, PhD (University of Nottingham)

Research interests

Psychometrics; psychology; decision-making; social networks.

Subject group: Operations & Technology Management

Professional experience

Dr David Stillwell is Deputy Director of the School's Psychometrics Centre.

In June 2007, between obtaining his first degree and embarking on his Masters, David began a personal side project designing applications for social networks. The result was the myPersonality Facebook application that allows users to take real psychometric tests and receive feedback on their results. Today myPersonality has collected data from more than six million people and the resulting database has become a priceless academic resource used by numerous researchers all over the world.

Since these early successes, the influence of David's work has expanded considerably, so that today its impact ranges from targeted online advertising, psychometric adaptive test development, ipsative techniques in test design, the real-time analysis of online digital footprints, behavioural prediction and state-of-the-art school examinations.

Awards & honours

Opposites really DON’T attract

Study shows that ‘birds of a feather do flock together’ – finally providing scientific backing for the idea that people seek romantic …

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Is your profile picture ‘smart’?

Algorithms can predict a person’s intelligence based on social network photos as accurately as humans can and without faulty stereotyping, says study …

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Frankly, do we give a damn…? Study finds links between swearing and honesty

It’s long been associated with anger and coarseness but profanity can have another, more positive connotation. Psychologists have learned that people who …

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Facebook updates could provide a window to understanding – and treating – mental health disorders

Our Facebook status updates, ‘likes’ and even photos could help researchers better understand mental health disorders with the right ethical safeguards, argue …

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There really is a link between your Facebook posts and your personality

by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science, Cambridge Judge Business School Privacy campaigners this week …

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‘Data’ and popcorn

New exhibit at the Science Museum in London features research about our Big Data by Dr David Stillwell of Cambridge Judge Business …

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Facebook, happiness and the Psychometrics Centre at Cambridge Judge

Two recent studies co-authored by Dr David Stillwell, Deputy Director of the Psychometrics Centre at Cambridge Judge Business School, have generated global …

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From academia to (off)-Broadway

David Stillwell is a big data academic at Cambridge Judge Business School. So why does he feature in a hit play at …

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Spending for smiles: money can buy happiness after all

Money can buy happiness when spending fits our personality, finds study by University of Cambridge researchers based on 77,000 real bank spending …

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Why Facebook knows you better than your mum

Who do you reckon knows you best? Your friends? Your children? Work colleagues? Turns out it’s none of these. It’s not even …

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Data trail

Writing in the Huffington Post, Dr David Stillwell of Cambridge Judge examines how companies should use our data in more transparent ways. …

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Forbes Middle East: Keeping our human edge in a machine-dominated world

In an article about humans losing control in a machine-dominated world, Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative …

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Los Angeles Daily News: Democrats’ curse words say more than they know

Research co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, found …

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Business Weekly: Data science summit highlights Cambridge’s tech magnetism

Artificial Intelligence, machine learning and data will be discussed in the Cambridge Data Science Summit taking place on 9-10 June at the …

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New York Post: Facebook ‘likes’ are terrifyingly accurate window into your soul

Research co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge, finds that Facebook …

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Science Alert: Good news, humans: Swearing can actually make you stronger

Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge, comments on his latest study which …

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BBC World Service: The Inquiry

Around two million people log in to Facebook every day, but what happens with the data we provide and what does the …

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Birmingham Mail: Why people who swear a lot are more honest?

Research co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, found …

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INSEAD Knowledge: Our edge in a machine-dominated world

Annet Aris, INSEAD Adjunct Professor of Strategy, writes about artificial intelligence and how this affects our daily lives. Research co-authored by Dr …

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Cambridge Business Magazine: ‘Smart’ photos can be deceiving

A study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science, says algorithms can predict a …

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iNews: ‘Opposites attract’ is a myth: The truth about what brings friends and couples together

A study that found opposites don’t attract, co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics at Cambridge Judge Business …

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The Viral News: A Stanford psychologist just disproved the oldest love advice in the book

A study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge, found that …

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Grazia Daily: Five bad habits that actually mean you’re brilliant (according to science)

A study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge, found that …

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BBC News: Big data unites the study of stars with cancer research

London’s Science Museum is currently running an exhibition titled Our Lives in Data focusing on how data is collected, analysed and used. …

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Inc: Do you swear a lot? That may just mean you’re honest

People who swear are seen as more honest according to the study co-authored by Dr David Stillwell, University Lecturer in Big Data …

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BBC Radio 5 Live: Drive

Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge, talks about research that found opposites …

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The Times: Do opposites attract? Only in the movies

Hollywood movies are full of romantic storylines where people from opposite background fall in love and live happily ever after, but a …

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Cambridge News: Machines can predict our intelligence

Algorithms can predict a person’s intelligence based on social network photos as accurately as humans can and without faulty stereotyping, says a …

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The Telegraph: Foul-mouthed people are also the most honest, study finds

A study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, …

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Elle: Is our pursuit of happiness getting in the way of our long term wellbeing?

Natasha Bird looks at the concept of happiness and what makes us happier. A study on happiness co-authored by Joe Gladstone and …

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Mail Online: Why not to mind your language

A study co-authored by David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge, found that people …

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Contact details

David Stillwell
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
UK

Tel: +44 (0)1223 339687
Fax: +44 (0)1223 339701

d.stillwell@jbs.cam.ac.uk

www.davidstillwell.co.uk