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David Stillwell

David Stillwell

University Lecturer in Big Data Analytics & Quantitative Social Science
Deputy Director of the Psychometrics Centre

BSc, MSc, PhD (University of Nottingham)

Research interests

Psychometrics; psychology; decision-making; social networks.

Subject group: Operations & Technology Management

Professional experience

Dr David Stillwell is Deputy Director of the School's Psychometrics Centre.

In June 2007, between obtaining his first degree and embarking on his Masters, David began a personal side project designing applications for social networks. The result was the myPersonality Facebook application that allows users to take real psychometric tests and receive feedback on their results. Today myPersonality has collected data from more than six million people and the resulting database has become a priceless academic resource used by numerous researchers all over the world.

Since these early successes, the influence of David's work has expanded considerably, so that today its impact ranges from targeted online advertising, psychometric adaptive test development, ipsative techniques in test design, the real-time analysis of online digital footprints, behavioural prediction and state-of-the-art school examinations.

Awards & honours

How effective is psychological targeting in advertising? What we can learn about you from just one click.

Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from …

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A quicker test for depression

When it comes to assessing depression, the usual paper-based questionnaires are long and frustrating for patients. University of Cambridge researchers found that …

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Opposites really DON’T attract

Study shows that ‘birds of a feather do flock together’ – finally providing scientific backing for the idea that people seek romantic …

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Is your profile picture ‘smart’?

Algorithms can predict a person’s intelligence based on social network photos as accurately as humans can and without faulty stereotyping, says study …

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Frankly, do we give a damn…? Study finds links between swearing and honesty

It’s long been associated with anger and coarseness but profanity can have another, more positive connotation. Psychologists have learned that people who …

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Facebook updates could provide a window to understanding – and treating – mental health disorders

Our Facebook status updates, ‘likes’ and even photos could help researchers better understand mental health disorders with the right ethical safeguards, argue …

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There really is a link between your Facebook posts and your personality

by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science, Cambridge Judge Business School Privacy campaigners this week …

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‘Data’ and popcorn

New exhibit at the Science Museum in London features research about our Big Data by Dr David Stillwell of Cambridge Judge Business …

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Facebook, happiness and the Psychometrics Centre at Cambridge Judge

Two recent studies co-authored by Dr David Stillwell, Deputy Director of the Psychometrics Centre at Cambridge Judge Business School, have generated global …

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From academia to (off)-Broadway

David Stillwell is a big data academic at Cambridge Judge Business School. So why does he feature in a hit play at …

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Spending for smiles: money can buy happiness after all

Money can buy happiness when spending fits our personality, finds study by University of Cambridge researchers based on 77,000 real bank spending …

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Why Facebook knows you better than your mum

Who do you reckon knows you best? Your friends? Your children? Work colleagues? Turns out it’s none of these. It’s not even …

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Data trail

Writing in the Huffington Post, Dr David Stillwell of Cambridge Judge examines how companies should use our data in more transparent ways. …

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Wired: This algorithm knows how you will vote based on the car you drive

Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, comments on a study …

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MSN: This is what swearing says about you

Psychologists have learned that people who frequently curse are being more honest, according to a study co-authored by Dr David Stillwell, University …

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BBC Radio Cambridgeshire: The Naked Scientists

Dr David Stillwell, University Lecturer in Big Data Analytics and Quantitative Social Science at Cambridge Judge, talks about research that says freely …

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The Guardian: One Facebook ‘like’ is all it takes to target adverts, academics find

Just one Facebook ‘like’ is enough for brands to start sending targeting advertisement to users. The study co-authored by Dr David Stillwell, …

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Business Insider: What Facebook ‘likes’ say about you

Research co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge, finds that Facebook …

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Birmingham Mail: People who swear a lot are more honest

Psychologists have learned that people who frequently curse are being more honest, according to a study co-authored by Dr David Stillwell, University …

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Alphr: Money can buy happiness – but only if it’s used to buy ‘time’

Researchers in Canada found that people who use money to “buy back time” have greater life satisfaction than people who don’t. It …

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The Atlantic: The dark side of that personality quiz you just took

A study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics and Quantitative Social Science at Cambridge Judge Business Scholl, …

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Southern California public radio: The Loh down on science: Foul-mouthed facts

On her radio show Sandra Tsing Loh talks about the research paper “Frankly, we do give a damn the relationship between profanity …

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Forbes Middle East: Keeping our human edge in a machine-dominated world

In an article about humans losing control in a machine-dominated world, Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative …

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Los Angeles Daily News: Democrats’ curse words say more than they know

Research co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, found …

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Business Weekly: Data science summit highlights Cambridge’s tech magnetism

Artificial Intelligence, machine learning and data will be discussed in the Cambridge Data Science Summit taking place on 9-10 June at the …

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New York Post: Facebook ‘likes’ are terrifyingly accurate window into your soul

Research co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge, finds that Facebook …

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Science Alert: Good news, humans: Swearing can actually make you stronger

Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge, comments on his latest study which …

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BBC World Service: The Inquiry

Around two million people log in to Facebook every day, but what happens with the data we provide and what does the …

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Birmingham Mail: Why people who swear a lot are more honest?

Research co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge Business School, found …

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INSEAD Knowledge: Our edge in a machine-dominated world

Annet Aris, INSEAD Adjunct Professor of Strategy, writes about artificial intelligence and how this affects our daily lives. Research co-authored by Dr …

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Cambridge Business Magazine: ‘Smart’ photos can be deceiving

A study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science, says algorithms can predict a …

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iNews: ‘Opposites attract’ is a myth: The truth about what brings friends and couples together

A study that found opposites don’t attract, co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics at Cambridge Judge Business …

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The Viral News: A Stanford psychologist just disproved the oldest love advice in the book

A study co-authored by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge, found that …

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Contact details

David Stillwell
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
UK

Tel: +44 (0)1223 339687
Fax: +44 (0)1223 339701

d.stillwell@jbs.cam.ac.uk

www.davidstillwell.co.uk