University Lecturer in Big Data Analytics & Quantitative Social Science
Deputy Director of the Psychometrics Centre
BSc, MSc, PhD (University of Nottingham)
Research interests
Psychometrics; psychology; decision-making; social networks.
Subject group: Operations & Technology Management
Professional experience
Dr David Stillwell is Deputy Director of the School's Psychometrics Centre.
In June 2007, between obtaining his first degree and embarking on his Masters, David began a personal side project designing applications for social networks. The result was the myPersonality Facebook application that allows users to take real psychometric tests and receive feedback on their results. Today myPersonality has collected data from more than six million people and the resulting database has become a priceless academic resource used by numerous researchers all over the world.
Since these early successes, the influence of David's work has expanded considerably, so that today its impact ranges from targeted online advertising, psychometric adaptive test development, ipsative techniques in test design, the real-time analysis of online digital footprints, behavioural prediction and state-of-the-art school examinations.
Awards & honours
- One of Pacific Standard's Top 30 Thinkers under 30, 2014
