Associate Professor in Marketing
Co-Director of the Cambridge Centre for Chinese Management
Fellow of St Edmund’s College
BSc (Jilin University), MA (West Virginia University), PhD (University of Southern California)
Research interests
Innovation strategies of Chinese firms; going global strategies for Chinese firms; building China’s global brands; branding strategies in digital era; new product growth in high-tech industries.
Subject group: Marketing
Professional experience
Dr Yin is a member of the American Marketing Association, INFORMS, AIB and the Academy of Marketing Science. He has taught both undergraduate and graduates, as well as business executives, in the United States, the United Kingdom, China, Australia, Finland, Denmark, Brazil and Argentina.
Previous appointments
Eden Yin taught strategic marketing at the University of Southern California and principles of marketing and internet marketing at the Loyola Marymount University in Los Angeles prior to joining Cambridge Judge Business School.
Awards & honours
- INFORM Society for Marketing Science Long Term Impact Award, 2009
- Excellence in Global Marketing Research Award, American Marketing Association, 2006
- ERIM Award for Impact on Management Practice, 2004
Selected publications
Here are a selection of Eden Yin’s publications. Please see the “Selected publications” tab above for a more comprehensive list.
Tellis, G., Yin, E. and Bell, S. (2009) “Global consumer innovativeness: cross country differences and demographic commonalities.” Journal of International Marketing, 17(2): 1-22
Tellis, G., Yin, E. and Niraj, R. (2009) “Does quality win? Network effects versus quality in high-tech markets.” Journal of Marketing Research, 46(2): 135-149
Tellis, G., Yin, E. and Niraj, R. (2009) “Why and how quality win over network effects and what it means (Rejoinder).” Journal of Marketing Research, 46(2): 150-162
Yin, E. and Bao, Y. (2006) “The acquisition of tacit knowledge in China: an empirical analysis of the ‘supplier-side individual level’ and ‘recipient-side’ factors.” Management International Review, 46(3): 1-22
Yin, E. and Choi, C.J. (2005) “The globalization myth: the case of China.” Management International Review, 45(Special Issue): 103-120
Tellis, G.J., Stremersch, S. and Yin, E. (2003) “The international takeoff of new products: the role of economics, culture, and country innovativeness.” Marketing Science, 22(2): 188-208
Journal articles
Tellis, G.J., Stremersch, S. and Yin, E. (2003) “The international takeoff of new products: the role of economics, culture, and country innovativeness.” Marketing Science, 22(2): 188-208
Yin, E. and Choi, C.J. (2005) “The globalization myth: the case of China.” Management International Review, 45(Special Issue): 103-120
Yin, E. and Bao, Y. (2006) “The acquisition of tacit knowledge in China: an empirical analysis of the ‘supplier-side individual level’ and ‘recipient-side’ factors.” Management International Review, 46(3): 1-22
Liu, F. and Yin, E. (2007) “The four syntheses of embracing corporate social responsibility.” Review of Economic Research (Chinese), 2086(30): 4-8 (DOI: 10.16110/cnki.issn2095-3151.2007.30.002)
Tellis, G., Yin, E. and Bell, S. (2009) “Global consumer innovativeness: cross country differences and demographic commonalities.” Journal of International Marketing, 17(2): 1-22
Tellis, G., Yin, E. and Niraj, R. (2009) “Does quality win? Network effects versus quality in high-tech markets.” Journal of Marketing Research, 46(2): 135-149
Tellis, G., Yin, E. and Niraj, R. (2009) “Why and how quality win over network effects and what it means (Rejoinder).” Journal of Marketing Research, 46(2): 150-162
Johnson, J., Yin, E. and Tsai, H. (2009) “Persistence and learning: success factors of Taiwanese firms in international markets.” Journal of International Marketing, 17(3): 39-54
Tellis, G.J., Yin, E. and Niraj, R. (2010) “Does quality win? Competing against an entrenched market leader in high-tech market.” GfK Marketing Intelligence Review, 2(2): 8-15 (DOI: 10.2478/gfkmir-2014-0058)
Yin, E. and Williamson, P.J. (2011) “Rethinking innovation for a recovery.” Ivey Business Journal (Online Edition), May/Jun
Tellis, G.J., Yin, E. and Niraj, R. (2011) “How quality drives the rise and fall of high-tech products.” MIT Sloan Management Review, 52(4): 14-16
Williamson, P.J. and Yin, E. (2014) “Accelerated innovation: the new challenge from China.” MIT Sloan Management Review, 55(4): 1-8
Wan, F., Williamson, P.J. and Yin, E. (2015) “Antecedents and implications of disruptive innovation: evidence from China.” Technovation, 39-40: 94-104 (DOI: 10.1016/j.technovation.2014.05.012)
Yin, E. (2015) “Does a rose by any other name really smell as sweet?” Financial World, Dec/Jan: 46-48
Yin, E., Ansari, S. and Akhtar, N. (2017) “Radical innovation, paradigm shift and incumbent’s dilemma: the case of the auto industry.” Future Studies Research Journal, 9(1): 138-148 (DOI: 10.24023/FutureJournal/2175-5825/2017.v9i1.301)
Williamson, P.J., Wu, X. and Yin, E. (2018) “Super-fluidity: creating an organization that flexes with the market [in Chinese].” Harvard Business Review, May: 121-127
Williamson, P.J., Wu, X. and Yin, E. (2019) “Learning from Huawei’s superfluidity.” Ivey Business Journal, May/Jun
Wan, F., Williamson, P. and Yin, E. (2019) “Enabling cost innovation by non-traditional organizational processes: the case of Chinese firms.” Technological Forecasting and Social Change, 139: 352-361 (10.1016/j.techfore.2018.12.003)
Bao, Y. and Yin, E. (2020) “Global mindset and the performance of Chinese firms.” Frontiers in Management and Business, 1(1): 24-39 (DOI: 10.25082/FMB.2020.01.005)
Yin, E. (2020) “How far are Chinese brands from leading the world?” FT (Chinese), 3 July 2020
Yin, E. (2020) “How far can Chinese-style management travel in the world?” FT (Chinese), 23 December 2020
Wan, F., Williamson, P., Yin, E. and Lei, L. (2020) “Is disruptive innovation in emerging economies different? Evidence from China.” Journal of Engineering and Technology Management, 57: 101590 (DOI: 10.1016/j.jengtecman.2020.101590)
Wang, L., Jin, J.L., Zhou, K.Z., Li, C.B. and Yin. E. (2020) “Does customer participation hurt new product development performance? Customer role, product newness, and conflict.” Journal of Business Research, 109: 246-259 (DOI: 10.1016/j.jbusres.2019.12.013)
Yin, E. and Phillips, N. (2020) “Understanding value creation in cultural industries: strategies for creating and managing meaning.” Journal of Humanities and Applied Social Sciences, 2(3): 165-180 (DOI: 10.1108/JHASS-04-2020-0053)
Tse, C.H., Yim, C.K.B., Yin, E., Wan, F. and Jiao, H. (2021) “R&D activities and innovation performance of MNE subsidiaries: the moderating effects of government support and entry mode.” Technological Forecasting and Social Change, 166: 120603 (DOI: 10.1016/j.techfore.2021.120603)
Williamson, P., Guo, B. and Yin, E. (2021) “When can Chinese competitors catch up? Market and capability ladders and their implications for multinationals.” Business Horizons, 64(2): 223-237 (DOI: Yin, E. and Mahrous, A. (2022)10.1016/j.bushor.2020.11.007)
Yin, E. and Mahrous, A. (2022) “Covid-19 global pandemic, workplace spirituality and the rise of spirituality-driven organisations in the post-digital era.” Journal of Humanities and Applied Social Sciences, 4(2): 79-93 (DOI: 10.1108/JHASS-11-2021-0177)
Books, monographs, reports & case studies
Ofek, E., Tao, T., Yin, E. and Dai, N.H. (2018) “Huawei: how can we lead the way?” Harvard Business School Case: N9-518-071.
Williamson, P., Tao, T. and Yin, E. (2022) “Huawei’s CIP Technologies (Part B): seven years on.” Cambridge Judge Business School Case (forthcoming)
Book chapters
Yin, E. (2000) “A comparative study of high-tech industries in Taiwan and Korea.” In Chen, B. and Huang, S. (eds.): The Asian financial crisis and Taiwan’s economy. Beijing: China Economic Press, pp.233-267
Yin, E. (2008) “Establishing the moral basis of global capitalism: implications for MNEs in emerging markets.” Lewin, A.Y., Cavusgil, S.T., Hult, G.T. and Griffith, D. (eds.): Thought leadership in advancing international business research. New York: Palgrave Macmillan, pp.205-229
Williamson, P. and Yin, E. (2009) “Racing with the Chinese dragons.” In: Alon, I., Chang, J., Fetscherin, M., Lattemann, C. and McIntyre, J.R. (eds.): China rules: globalization and political transformation. New York: Palgrave Macmillan, pp.69-100
Tellis, G.J. and Yin, E. (2010) “Consumer innovativeness.” In: Sheth, J. and Malhotra, N. (eds.) Wiley international encyclopedia of marketing. Chichester: Wiley. (DOI: 10.1002/9781444316568.wiem03009)
Yin, E. (2010) “International product diffusion.” In: Sheth, J. and Malhotra, N. (eds.) Wiley international encyclopedia of marketing. Chichester: Wiley. (DOI: 10.1002/9781444316568.wiem06042)
Williamson, P.J. and Yin, E.Y. (2013) “The new wave of disruptive innovation from China: why and how global incumbents need to respond.” In: Ling, P.P. (ed.) Disruptive innovation in Chinese and Indian businesses: the strategic implication for local entrepreneurs and global incumbents. Abingdon, UK and New York, NY: Routledge, pp.179-198.
Williamson, P.J. and Yin, E.Y. (2013) “Innovation by Chinese EMNEs.” In: Williamson, P, Ramamurti, R, Fleury, A. and Fleury, M. T. L. (eds.): The competitive advantage of emerging market multinationals. Cambridge: Cambridge University Press, pp.64-94
Yin, E. and Prabhu, J.C. (2018) “Innovation in China and India.” In: Golder, P.N. and Mitra, D. (eds.) Handbook of research on new product development. Cheltenham: Edward Elgar, pp.146-170
Yin, E. (2020) “Promoting the Belt and Road Initiative: a strategic marketing approach.” In: De Cremer, D., McKern, B. and McGuire, J. (eds.) The Belt and Road Initiative: opportunities and challenges of a Chinese economic ambition. London: Sage, pp.344-364
Conference papers
Bell, S.J. and Yin, E. (2004) “Customer neglect: creating value through poor service.” In Chen, J. (ed.) Service systems and service management in the knowledge society: Proceedings of the International Conference on Service Systems and Service Management: volume II, 19-21 July 2004, Beijing, China. Beijing: International Academic Publishers/World Publishing Corporation, pp.237-242
Yin, E. (2004) “Establishing the moral basis of global capitalism: the role of China’s business system.” In Academy of International Business: Advancing IB theories, constructs and methods: Emerging Research Frontiers in International Business Studies Conference, 2nd, 16-19 September, Michigan State University.
Yin, E., Tellis, G.J. and Bell, S. (2005) “The global innovator and country innovativeness.” In: Rejuvenating marketing: contamination, innovation, integration: European Marketing Academy, 34th Conference, 24-27 May 2005, Bocconi University, Milan, Italy.
Bell, S., Merlo, O. and Yin, E. (2007) “Too much of a good thing: organizational learning as resource or distraction?” In: INFORMS Marketing Science Conference, 28-30 June, Singapore.
Yin, E. and Bao, Y. (2007) “Global mindedness and the strategic orientation of Chinese firms in their internationalization efforts.” In: Israel Strategy Conference (ISC), 1st, 24-25 December, Jerusalem.
Yin, E., Merlo, O. and Bell, S. (2008) “Global mindedness and strategic orientation of Chinese firms in their international expansion efforts.” In: Managing and marketing organizations in an era of global complexity: Proceedings of the Academy of World Business Marketing and Management Development Conference, 14-17 July, Rio de Janeiro, Brazil, 3(1). pp.16-25
Yin, E., Bao, Y., Munir, K. and Merlo, O. (2008) “Global mindedness and strategic orientation of Chinese small and medium sized enterprises in their international expansion efforts.” In: Proceedings of the Global Marketing Conference, Shanghai, China.
