Jaideep Prabhu

Professor of Marketing
Jawaharlal Nehru Professor of Indian Business & Enterprise
Director of the Centre for India & Global Business (CIGB)
Fellow of Clare College

BTech (IIT Delhi), PhD (University of Southern California)

Research interests

International business, marketing, strategy and innovation. Specific interests include: cross-national issues concerning the antecedents and consequences of radical innovation in high-technology contexts such as banking, pharmaceuticals and biotechnology; the role of firm culture in driving innovation in firms across nations; how multinational firms organise their innovation activities worldwide; the forces that drive R&D location decisions and the factors that influence the performance implications of these decisions; the internationalisation of firms from emerging markets; and innovation in emerging markets.

Subject group: Marketing

Professional experience

Jaideep Prabhu is an Associate Editor of the Journal of Marketing, Customer Needs and Solutions, and BMJ Innovations. He is on the editorial board of the Journal of Product Innovation Management, the advisory board of Journal of Management Studies and The Schmalenbach Business Review, and is a member of the senior advisory board of the European Journal of Marketing.

He has consulted with or taught executives from ABN Amro, Bertelsmann AG, BRAC, British Telecom, the UK’s Department of Trade and Industry (DTI), EDS, Egg, IBM, ING Bank, Laird, the NHS, Nokia, Oce Copiers, Philips, Roche, Shell, Vodafone and Xerox among other organisations in Colombia, Finland, Germany, Netherlands, Portugal, Switzerland, UK and US. He has been interviewed by or has had his work profiled on BBC News 24, The New York Times, MIT Sloan Management Review, BusinessWeek, US News & World Report, The Financial Times, Le Monde, The Times, The Times of India, The Economic Times, Anglia News, The Asian Age, The Deccan Chronicle, The Statesman, The Calcutta Telegraph, Exec Digital and elsewhere.

Jaideep is a member of the Cambridge Corporate Governance Network (CCGN).

Previous appointments

Prior to his current position, Jaideep Prabhu was Professor of Marketing and Director of Research at the Tanaka Business School, Imperial College London; University Lecturer and University Senior Lecturer in Marketing, Cambridge Judge Business School (at the time the Judge Institute of Management), University of Cambridge; Assistant Professor and Fellow at the Center for Economic Research, Tilburg University, the Netherlands; and Visiting Assistant Professor at the Anderson School of Management, UCLA.

Awards & honours

Excellence in Global Marketing Research Award (for the 2015 paper, “Indirect learning: how emerging-market firms grow in developed markets”, co-authored by Sourindra Banerjee and Rajesh Chandy, Journal of Marketing), AMA Global Marketing SIG, 2022
Shelby Hunt/Harold Maynard Award (for the 2019 paper “Lost in a universe of markets: toward a theory of market scoping for early-stage technologies”, co-authored by Sven Molner and Manjit S. Yadav, Journal of Marketing), 2020
Finalist, JM Sheth Foundation Award (for the 2015 paper “Indirect learning: how emerging-market firms grow in developed markets,” co-authored by Sourindra Banerjee and Rajesh K. Chandy, Journal of Marketing), 2020
AMA Global Marketing SIG Excellence in Global Marketing Research Award (for the 2009 paper “Radical innovation across nations: the preeminence of corporate culture”, co-authored by Gerard J. Tellis and Rajesh K. Chandy, Journal of Marketing), 2019
Gerald E. Hills Best Paper Award (for the 2008 paper “The fruits of legitimacy: why some new ventures gain more from innovation than others”, co-authored by R.S. Rao and R.K. Chandy, Journal of Marketing), 2018
Chartered Management Institute’s (CMI) Management Book of the Year Award (for Frugal Innovation, co-authored by Navi Radjou), 2016
Finalist, Thomas P. Hustad Best Paper Award in Journal of Product Innovation Management (for the 2015 paper “The antecedents and consequences of affordable value innovations for emerging markets”, co-authored by H. Ernst, H.N. Kahle, A. Dubiel and M. Subramaniam, Journal of Product Innovation Management), 2015
Finalist, Marketing Science Institute/H. Paul Root Award (for a paper published in the Journal of Marketing that makes a significant contribution to marketing practice), 2015
Highly Commended Paper, Emerald Literati Network Awards for Excellence (for the 2013 paper “The democratizing effects of frugal innovation: implications for inclusive growth and state-building”, co-authored by H.N. Kahle, A. Dubiel and H. Ernst, Journal of Indian Business Research), 2014
Runner-up, Harold H. Maynard Award (for a paper published in the Journal of Marketing that makes a significant contribution to marketing theory and thought), 2009
IBM Faculty Award for Research on Innovation and Indian Retail, 2009
Advanced Institute of Management (AIM) Research, Innovation Fellowship, 2007-2009
AMA TechSIG Award for the Best Article on Technology or Innovation, 2008
Runner-up, AMA TechSIG Award for the Best Article on Technology or Innovation, 2007
AMA TechSIG Award for the Best Article on Technology or Innovation, 2004

Selected publications

Here are a selection of Jaideep Prabhu’s publications. Please see the “Selected publications” tab above for a more comprehensive list.

Molner, S., Prabhu, J.C. and Yadav, M.S. (2019) “Lost in a universe of markets: toward a theory of market scoping for early-stage technologies.” Journal of Marketing, 83(2): 37-61 (DOI: 10.1177/0022242918813308)

Jachimowicz, J.M., Chafika, S., Munrat, S., Prabhu, J.C. and Weber, E.U. (2017) “Community trust reduces myopic decisions of low-income individuals.” Proceedings of the National Academy of Sciences (PNAS) 114(21): 5401–5406 (DOI: 10.1073/pnas.1617395114)

Banerjee, S., Prabhu, J.C. and Chandy, R.K. (2016) “Indirect learning: how emerging-market firms grow in developed markets.” Journal of Marketing, 79(1): 1-28 (DOI: 10.1509/jm.12.0328)

Barrett, M., Davidson, E., Prabhu, J. and Vargo, S. (2015) “Service innovation in the digital age: key contributions and future directions.” MIS Quarterly, 39(1): 135-154

George, G., McGahan, A.M. and Prabhu, J. (2012) “Innovation for inclusive growth: towards a theoretical framework and a research agenda.” Journal of Management Studies, 49(4): 661-683 (DOI: 10.1111/j.1467-6486.2012.01048.x)

Radjou, N., Prabhu, J. and Ahuja, S. (2012) Jugaad innovation: think frugal, be flexible, generate breakthrough growth. San Francisco, CA: Jossey-Bass.

Journal articles

Verhallen, T.M.M., Frambach, R.T. and Prabhu, J. (1998) “Strategy based segmentation of industrial markets.” Industrial Marketing Management, 27(4): 305-314 (DOI: 10.1016/S0019-8501(97)00064-3)

Prabhu, J. and Tellis, G.J. (2000) “Do consumers ever learn? Analysis of segment behavior in experimental markets.” Journal of Behavioral Decision Making, 13(1): 19-34

Prabhu, J. and Stewart, D.W. (2001) “Signaling strategies in competitive interaction: building reputations and hiding the truth.” Journal of Marketing Research, 38(1): 62-73 (DOI: 10.1509/jmkr.38.1.62.18826)

Chandy, R.K., Prabhu, J.C. and Antia, K.D. (2003) “What will the future bring? Dominance, technology expectations, and radical product innovation.” Journal of Marketing, 67(3): 1-19 (DOI: 10.1509/jmkg.67.3.1.18652)

Ranaweera, C. and Prabhu, J. (2003) “The influence of satisfaction, trust and switching barriers on customer retention in a continuous purchasing setting.” International Journal of Service Industry Management, 14(4): 374-395 (DOI: 10.1108/09564230310489231)

Ranaweera, C. and Prabhu, J. (2003) “On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth.” Journal of Targeting, Measurement and Analysis for Marketing, 12(1): 82-90 (DOI: 10.1057/palgrave.jt.5740100)

Sorescu, A.B., Chandy, R.K. and Prabhu, J.C. (2003) “Sources and financial consequences of radical innovation: insights from pharmaceuticals.” Journal of Marketing, 67(4): 82-102 (DOI: 10.1509/jmkg.67.4.82.18687)

Frambach, R.T., Prabhu, J. and Verhallen, T.M.M. (2003) “The influence of business strategy on new product activity: the role of market orientation.” International Journal of Research in Marketing, 20(4): 377-397 (DOI: 10.1016/j.ijresmar.2003.03.003)

Prabhu, J.C., Chandy, R.K. and Ellis, M.E. (2005) “Acquisition and innovation in high-tech firms: poison pill, placebo, or tonic?” Journal of Marketing, 69(1): 114-130 (DOI: 10.1509/jmkg.69.1.114.55514)

Dellaert, B.G.C., Golounov, V.Y. and Prabhu, J. (2005) “The impact of price disclosure on dynamic shopping decisions.” Marketing Letters, 16(1): 37-52 (DOI: 10.1007/s11002-005-0719-8)

Chandy, R., Hopstaken, B., Narasimhan, O. and Prabhu, J. (2006) “From invention to innovation: conversion ability in product development.” Journal of Marketing Research, 43(3): 494-508 (DOI: 10.1509/jmkr.43.3.494)

Yadav, M.S., Prabhu, J.C. and Chandy, R.K. (2007) “Managing the future: CEO attention and innovation outcomes.” Journal of Marketing, 71(4): 84-101 (DOI: 10.1509/jmkg.71.4.84)

Sorescu, A.B., Chandy, R.K. and Prabhu, J.C. (2007) “Why some acquisitions do better than others: product capital as a driver of long-term stock returns.” Journal of Marketing Research, 44(1): 57-72 (DOI: 10.1509/jmkr.44.1.57)

Rao, R.S., Chandy, R.K. and Prabhu, J.C. (2008) “The fruits of legitimacy: why some new ventures gain more from innovation than others.” Journal of Marketing, 72(4): 58-75 (DOI: 10.1509/jmkg.72.4.58)

Tellis, G.J., Prabhu, J.C. and Chandy, R.K. (2009) “Radical innovation across nations: the preeminence of corporate culture.” Journal of Marketing, 73(1): 3-23 (DOI: 10.1509/jmkg.73.1.3)

Mukherji, P., Sorescu, A., Prabhu, J.C. and Chandy, R.K. (2011) “Behemoths at the gate: how incumbents take on acquisitive entrants (and why some do better than others).” Journal of Marketing, 75(5): 53-70 (DOI: 10.1509/jmkg.75.5.53)

Radjou, N. and Prabhu, J. (2012) “Mobilizing for growth in emerging markets: to reach the “next billion” consumers, multinational companies will need to move beyond value chain localization and create new networks of local partners.” MIT Sloan Management Review, 53(3): 81-88

Kahle, H.N., Dubiel, A., Ernst, H. and Prabhu, J. (2013) “The democratizing effects of frugal innovation: implications for inclusive growth and state-building.” Journal of Indian Business Research, 5(4): 220-234 (DOI: 10.1108/JIBR-01-2013-0008)

Chandra Balodi, K. and Prabhu, J. (2014) “Causal recipes for high performance: an exploratory comparative study of young high-technology firms from India and the UK.” International Journal of Entrepreneurial Behavior and Research, 20(6): 542-561 (DOI: 10.1108/IJEBR-10-2013-0168)

Banerjee, S., Prabhu, J.C. and Chandy, R.K. (2015) “Indirect learning: how emerging-market firms grow in developed markets.” Journal of Marketing, 79(1): 1-28 (DOI: 10.1509/jm.12.0328)

Barrett, M., Davidson, E., Prabhu, J. and Vargo, S. (2015) “Service innovation in the digital age: key contributions and future directions.” MIS Quarterly, 39(1): 135-154

Ernst, H., Kahle, H.N., Dubiel, A., Prabhu, J. and Subramaniam, M. (2015) “The antecedents and consequences of affordable value innovations for emerging markets.” Journal of Product Innovation Management, 32(1): 65-79 (DOI: 10.1111/jpim.12171)

Prabhu, J. and Hain, S. (2015) “Innovation and entrepreneurship in India: understanding jugaad.” Asia Pacific Journal of Management, 32(4): 843-868 (DOI: 10.1007/s10490-015-9445-9)

Bocken, N.M.P., Fil, A. and Prabhu, J. (2016) “Scaling up social businesses in developing markets.” Journal of Cleaner Production, 139: 295-308 (DOI: 10.1016/j.jclepro.2016.08.045)

Prabhu, J., Tracey, P. and Hassan, M. (2017) “Marketing to the poor: an institutional model of exchange in emerging markets.” AMS Review, 7(3-4): 101–122 (DOI: 10.1007/s13162-017-0100-0)

Kor, Y.Y., Prabhu, J. and Esposito, M. (2017) “How large food retailers can help solve the food waste crisis.” Harvard Business Review, 19 December 2017

Prabhu, J. (2017) “Frugal innovation: doing more with less for more.” Philosophical Transactions A, 375(2095): 20160372 (DOI: 10.1098/rsta.2016.0372)

Vassallo, J.P., Prabhu, J.C., Banerjee, S. and Voola, R. (2019) “The role of hybrid organizations in scaling social innovations in bottom-of-the-pyramid markets: insights from microfinance in India.” Journal of Product Innovation Management, 36(6): 744-763 (DOI: 10.1111/jpim.12504)

Agarwal, N., Chakrabarti, R., Prabhu, J. and Brem, A. (2020) “Managing dilemmas of resource mobilization through jugaad: a multi-method study of social enterprises in Indian healthcare.” Strategic Entrepreneurship Journal, 14(3): 419-443 (DOI: 10.1002/sej.1362)

Bhatti, Y., Prabhu, J. and Harris, M. (2020) “Frugal innovation for today’s and tomorrow’s crises.” Stanford Social Innovation Review, 23 June 2020

Jachimowicz, J.M., Szaszi, B., Lukas, M., Smerdon, D., Prabhu, J. and Weber, E.U. (2020) “Higher economic inequality intensifies the financial hardship of people living in poverty by fraying the community buffer.” Nature Human Behaviour, 4(Jul): 702–712 (DOI: 10.1038/s41562-020-0849-2)

Sunikka-Blank, M., Bardhan, R., Schupp, J., Prabhu, J. and Penz, F. (2020) “Films as source of everyday life and energy use: a case of Indian cinema.” Energy Research and Social Science, 69: 101655 (DOI: 10.1016/j.erss.2020.101655)

Hassan, M., Prabhu, J., Chandy, R. and Narasimhan, O. (2023) “When bulldozers loom: informal property rights and marketing practice innovation among emerging market micro-entrepreneurs.” Marketing Science, 42(1): 137-165 (DOI: 10.1287/mksc.2022.1379)

Prabhu, J.C., Vassallo, J.P. and Banerjee, S. (2023) “Biocultural innovation: innovating at the intersection of the biosphere and ethnosphere.” Journal of Product Innovation Management (published online Mar 2023) (DOI: 10.1111/jpim.12669)

Vassallo, J.P., Banerjee, S., Zaman, H. and Prabhu, J.C. (2023) “Design thinking and public sector innovation: the divergent effects of risk-taking, cognitive empathy and emotional empathy on individual performance.” Research Policy (forthcoming)

Books, monographs, reports & case studies

Radjou, N., Prabhu, J. and Ahuja, S. (2012) Jugaad innovation: think frugal, be flexible, generate breakthrough growth. San Francisco, CA: Jossey-Bass.

Radjou, N. and Prabhu, J. (2015) Frugal innovation: how to do more with less. London: Profile.

Radjou, N. and Prabhu, J. (2020) Do better with less: frugal innovation for sustainable growth. London: Penguin.

Prabhu, J. (2021) How should a government be? The new levers of state power. London: Profile Books.

Indigenous boy shepherding reindeers in Mongolia.

Tapping ancient knowledge to solve very modern problems 20 April 2023

Centuries-old experience and practices of Indigenous people can unleash biocultural innovation to help solve some of society’s biggest problems, says study co-authored…

Portrait of a mature man in front of his store on a bazaar market.

How property rights affect marketing by microentrepreneurs 23 February 2023

People in developing countries who lease rather than simply dwell in their shop premises are far more likely to invest in marketing…

How to bridge the gap between government and private sector 17 January 2023

A new Brokering Trust to Accelerate Innovation framework developed at Cambridge Judge Business School helps launch development projects through an honest broker.…

Houses submerged by flooding in Sylhet, Bangladesh, June 2022.

How can COP27 bridge the gap between rich and poor nations? 7 October 2022

The upcoming COP27 climate change meeting in Egypt must focus on compensating for environmental damage in poorer countries, says Sunita Narain in…

Cambridge Judge teaches post-pandemic leadership skills to World Economic Forum Young Global Leaders 1 June 2022

Cambridge Judge Business School welcomed the Young Global Leaders of the World Economic Forum to prepare them for the post-pandemic world. Cambridge…

Star shaped confetti falling over gold cup sitting over blue background.

How emerging-market firms grow in developed markets – CJBS paper wins research excellence award 20 April 2022

An article on 'indirect learning' abroad by firms in developing markets co-authored by Professor Jaideep Prabhu of Cambridge Judge wins global marketing…

Experts on developing a sustainable future at Cambridge Judge Business School 5 November 2021

Our faculty and leaders at Cambridge Judge Business School can offer expert opinion on developing a sustainable future. Please note: If you…

Views of slums on the shores of Mumbai, India against the backdrop of skyscrapers under construction.

Impact and engagement at the Centre for India & Global Business 29 July 2021

Each of our research centres has unique ways to engage with non-academic organisations and, through that, to generate real world impact. This…

The Centre of Strategic Philanthropy’s debut executive education course 19 July 2021

by Zhiwan Rong, Research Assistant at the Centre for Strategic Philanthropy Last month the Centre debuted its executive education programme, entitled 'Strategic…

Male checkout server wearing protective gloves and handing fresh pizza in pizza boxes, boy is holding paper bag, both customers is wearing protective masks during Covid-19 pandemic era.

Taking advantage of crisis 7 July 2021

Businesses should use the COVID-19 pandemic to pivot to better service rather than making excuses, says Jaideep Prabhu, Professor of Marketing at…

Watching our waste 2 June 2021

Supermarkets and consumers can both change their behaviour to reduce food waste, says Professor Yasemin Kor of Cambridge Judge Business School. Consumer…

Illustration of white paper aeroplanes all flying in formation, except for a rogue red plane flying off in its own direction.

How COVID-19 could change marketing forever, and for the better 22 April 2021

by Professor Jaideep Prabhu and Dr Eden Yin Professor Jaideep Prabhu There is no doubt that the COVID-19 (coronavirus) pandemic has been…

Three ways COVID-19 has changed marketing and branding 12 March 2021

Professor Jaideep Prabhu and Dr Eden Yin discuss how the events of 2020 have not only changed the world, but also the…

Blurred crowd of thousands of people walking through a wide street.

For the people 8 February 2021

New book by Professor Jaideep Prabhu of Cambridge Judge Business School – How Should a Government Be? – outlines the state's role…

Woman with a slight smile on her face gazing out of a window.

Looking at 2021 5 January 2021

Cambridge Judge faculty talk about what to expect in 2021 in areas ranging from manufacturing to the workplace to the arts. Predictions…

Close up photo of female hands with a digital tablet on wooden table.

CJBS joins the conversation on fixing food systems 20 November 2020

On 12 November, Cambridge Judge Business School (CJBS) co-organised – with the Global Food Security Initiative/EIT Food and the School of Technology…

Frugal innovation and COVID-19 12 November 2020

Reframing, reprioritising and repurposing has come to the fore during the coronavirus pandemic crisis, say Professor Jaideep Prabhu and Viren Lall. Earlier…

Online alumni festival 14 September 2020

Eight faculty members from Cambridge Judge Business School to present at the 30th Alumni Festival of the University of Cambridge 17-26 September.…

2020 brainfood prabhu film and energy 883x432 1

Film and energy 4 August 2020

Using Bollywood films to examine energy and household appliance use across four decades in India. Energy studies are often highly technical. A…

More with less 23 July 2020

Coronavirus pandemic has boosted frugal innovation around the world in both developed and developing countries, says Professor Jaideep Prabhu, in a webinar…

2020 research azuri case study 883x432 1

Case study on off-grid solar lighting wins marketing award 1 July 2020

Neil Davey, alumnus of CJBS, wins a marketing award through the case study he co-authored with Professor Jaideep Prabhu on Azuri. Azuri…

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Quicker response in a crisis

"Frugal innovation" can help governments respond better to the COVID-19 pandemic, says article co-authored by Professor Jaideep Prabhu in Stanford Social Innovation…

Food security 9 June 2020

Nutrition and education beyond COVID-19 from Professor Jaideep Prabhu. Reducing food waste through innovation can play an important role in eliminating hunger and…

2020 debate podcast post brexit britain 883x432 1

Post-Brexit Britain (The Cambridge Judge Business Debate podcast series) 29 April 2020

What are some of the issues facing Britain post-Brexit? L-R: Jaideep Prabhu, John Gourd, Mia Gray, Michael Kitson. In this episode, joining…

2020 brainfood prabhu cycles of poverty 883x432 1

Cycles of poverty 30 March 2020

How will income inequality deepen problems during the COVID-19 (coronavirus) crisis? While some are relying on friends and neighbours to help them…

Marketing award 13 March 2020

Paper on early-stage technologies co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School wins marketing theory award from the Journal of…

Pharma journey 15 October 2019

From Greece to Scotland Yard to providing drugs for clinical trials: Cambridge MBA alumna Vanessa Dekou (MBA 2002) built a global pharma…

2019 debatepodcast skills featured 883x432 1

Skills (The Cambridge Judge Business Debate podcast series) 18 September 2019

What skills are required for the 21st Century, and what is the role for technology and governments? L-R: Mark Andrews, Michael Kitson,…

Handy inclusion 18 July 2019

Newly published Handbook of Inclusive Innovation is co-edited by Professor Paul Tracey of Cambridge Judge and includes several contributions from the School.…

Worship-worthy study 6 June 2019

A case study by Cambridge MBA graduate Siling Tan (MBA 2017) on Chinese mobile phone maker Xiaomi’s marketing strategy in India wins…

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InnoFrugal UK – Mark II 20 March 2019

The second edition of the InnoFrugal UK conference focused on advancing the circular economy and frugal innovation. Two Cambridge Judge academics, Professor…

2019 brainfood prabhu earlystagetechnology 883x432 1

Early-stage technology 28 January 2019

Acceptance of market 'ambiguity' can lead to successful commercialisation of early-stage technology by identifying partners and broader potential uses, says a new…

Marketing in the age of big data – what marketers should know 8 October 2018

How can marketers keep pace with a demanding retail landscape where consumer desires and expectations are increasingly shaped by technology? Think about…

Marketing award 11 June 2018

Paper on innovative new ventures co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School wins Best Paper on Entrepreneurship award from…

Circular and frugal 9 May 2018

Video thoughts of participants of the inaugural edition of InnoFrugal UK, the UK’s first conference dedicated to the subject of frugal innovation…

Emerging fast: what’s it like consulting in emerging markets? 26 April 2018

They offer rich opportunities – but what’s it really like to consult in a rapidly-growing economy? As the pace of change in…

2018 lowdown prabhu frugalinnovation 883x432 1 1

Frugal innovation 16 April 2018

Professor Jaideep Prabhu says that doing more with less makes sense – whatever your location. On 26 January 2001, an earthquake of…

2018 News: Boot repair on military base.

Boot repair on a military base 16 March 2018

A shoe repair shop on a Dutch military base is a good example of the circular economy and frugal innovation, which will…

Bloodstream publication 10 January 2018

Article on bloodstream infection among cancer patients co-authored by Tata Social Internship student is published in microbiology journal. An article about bloodstream…

Reducing food waste 22 December 2017

Better collaboration with farmers, processors and consumers could help retailers reduce the huge amount of wasted food, says Harvard Business Review article…

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Consulting on Bangladeshi land-related services 23 August 2017

A team of Cambridge MBA students worked with BRAC, the world's largest NGO, on a plan to scale up land-related services for…

2017 thinkers prabhu frugalinnovation 883x432 1

How ‘frugal innovation’ can fight off inequality 10 May 2017

Inequality is the defining social, political and economic phenomenon of our time. Just 1% of the world's population now holds over 35%…

2017 brainfood prabhu affordablevalue centred 883x432 1

Affordable value innovation 19 April 2017

For multinationals, the real prize in developing countries is in 'good enough' rather than high-end products, which can be very profitable, says…

Alleviating poverty through trust 12 April 2017

'Myopic' decision-making by those on low-incomes creates a vicious cycle of poverty, but a new study co-authored at Cambridge Judge Business School…

2016 brainfood prabhu levy smforintroverts 883x432 1

A social media guide for introverts 14 December 2016

Think your introverted nature means you can't use social media? Think again, in the view of two Cambridge Judge marketing faculty. People…

2016 flightdeck choosinganmbaprogramme 883x432 1

Choosing an MBA programme: here’s what to look for 15 November 2016

Tomorrow's MBA students won't stand for today's learning experience. So when it comes to choosing a programme, what are the must-haves? Technology…

2016 compass prabhu digitalrevolution 883x432 1

The digital revolution in public services 27 September 2016

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, writes on how to do more with less for more. Over four…

2016 brainfood helpingsocialbusinessestogrow 883x432 1

Helping social businesses to grow 20 September 2016

Study by University of Cambridge researchers identifies four strategies and two key methods for scaling up social businesses in developing countries in…

2016 brainfood prabhu thensiliconvalleynowbangalore 883x432 1

Then? Silicon Valley. Now? Bangalore 12 April 2016

Indian startups are twice as likely to be worth $1bn than UK ones. This is their secret. It's been ten years since…

Faculty news update 17 February 2016

A regular update on articles, awards and other developments involving Cambridge Judge Business School faculty and fellows. 'Frugal Innovation' by Jaideep Prabhu…

Managing the future 2 February 2016

Two Cambridge Judge academics included in Thinkers50 Radar list of future management gurus. Thinkers50, a global ranking of management thinkers, has included…

2015 news tatasocialinternship 883x432 1

Tata Social Internship 16 October 2015

Intern programme coordinated by Jaideep Prabhu of Cambridge Judge sends students to work with low incomes communities in urban and rural India.…

Research Horizons

Jugaad innovation, the subject of research by Jaideep Prabhu of Cambridge Judge, is featured in a special India issue of Research Horizons…

Why making decisions on technology is about far more than just the hardware 6 October 2015

Do we control technology, or does technology control us? That's a question that every business, government and individuals should be asking themselves…

How banks can show us they really care 29 September 2015

Making good use of innovations from the FinTech revolution is a great way for banks to restore customers' trust. Smartphones, smart apps…

‘Indirect’ learning 17 August 2015

Concern about executive 'brain drain' from developing countries is misplaced. 'Indirect' learning in mature markets crucial to developing-country firms' growth, says research…

2015 thinkers prabhu indianextsuperpower 883x432 1

Why India could be the next business superpower 9 July 2015

by Professor Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise and Director of the Centre for India & Global Business In…

2015 news prestigiousawardforformercambridgejudgephdstudent 883x432 1

A prestigious award for former Cambridge Judge PhD student 22 April 2015

Magda Hassan, a former PhD student at Cambridge Judge Business School (2010-2014), has won the 2014 Worshipful Company of Marketors Award for…

Frugal part two 9 February 2015

'Frugal Innovation' is now entrenched in the West. In 2012, the book Jugaad Innovation was influential in letting the world know how…

2014 news freeonlinelearningplatformprovidesdigitalskillstobusiness

Free online learning platform provides digital skills to business 19 November 2014

Cambridge Judge faculty develop three courses for Digital Business Academy. Cambridge Judge Business School faculty have developed three courses – in marketing,…

2014 news spreadingthewordonfrugalinnovation

Spreading the word on frugal innovation 2 October 2014

Two of Cambridge Judge Business School’s experts are travelling abroad this month to speak on the topic of frugal innovation. Jaideep Prabhu,…

2014 news cambridgejudgebusinessschoolfacultymemberssecurefundingforinnovativeresearchinafrica

Cambridge Judge Business School faculty members secure funding for innovative research in Africa 13 August 2014

Cambridge Judge faculty Jaideep Prabhu and Shai Vyakarnam have received funding awards to research opportunities for social enterprise, solar technology and mobile-based…

2014 news influentialjugaadinnovationgoesintosixthlanguage

Influential ‘Jugaad Innovation’ goes into sixth language 6 May 2014

How to turn a crisis into opportunities for growth? What does jugaad, or frugal and flexible innovation, mean for business? These and…

2014 news studentcharityneedsyoursupport

Student charity needs your support 14 April 2014

Students of the Cambridge Development Initiative (CDI) are asking for your help to raise £3,000 in order to match a £25,000 pledge…

Cambridge webinar on frugal innovation announced following record high of global R&D spending 20 March 2014

Business executives will be given an insight into driving innovation with limited resources in an upcoming webinar on 'Frugal Innovation' from Cambridge…

2014 news cambridgedevelopmentinitiative2

Cambridge students unite in order to improve lives in Africa 14 March 2014

Students of the Cambridge Development Initiative (CDI) have launched their first crowd-funding campaign to support a project in Tanzania. CDI, a student…

The jugaad juggernaut 10 December 2013

The fleet-footed thinking of developing nations is super-charging R&D at multinationals according to Professor Jaideep Prabhu In the West, business innovation is often…

Cambridge Judge Business School Fellow Navi Radjou wins Thinkers50 ‘Oscar’ 12 November 2013

Navi Radjou, a Fellow of Cambridge Judge Business School, has been named one of the world-changing thinkers of today by the 'Oscars'…

Jugaad fever sweeps the world 8 November 2013

A book co-authored by Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, on the unique…

US shutdown: the fallout for UK and emerging economies 11 October 2013

Cambridge Judge Business School's experts comment on shutdown A prolonged shutdown of the US government will spell interesting times for other economies…

2013 news cambridgejudgefacultyshortlistedforthinkers50awards

Cambridge Judge faculty shortlisted for Thinkers50 awards 12 September 2013

The Director of the Centre for India and Global Business at Cambridge Judge Business School, Professor Jaideep Prabhu, has been shortlisted for…

Cambridge Judge Business School’s new Business Breakthrough Series begins ‘innovatively’ 22 May 2013

The Cambridge Business Breakthrough Series launched its first physical event on 8 May 2013 with a session on 'Fostering a Culture of…

The West takes up the frugal innovation gauntlet 19 April 2013

Companies in the West are increasingly adopting the frugal and flexible approach to innovation found in emerging economies as they concentrate on…

Fundraising appeal for the Future Business Centre launches at Cambridge Judge Business School 27 March 2013

Cambridge Judge Business School was delighted to welcome the pioneer of the social investment movement, Sir Ronald Cohen, to the School to…

Sir Fazle Hasan Abed, Founder of BRAC, to speak at the next Cambridge Leadership Seminar 24 October 2012

Cambridge Judge Business School is pleased to welcome Sir Fazle Hasan Abed, Chairman and Founder of BRAC, as speaker at the next…

Professor Jaideep Prabhu speaks at an event centred around India’s frugal innovation system 4 October 2012

Professor Jaideep Prabhu from Cambridge Judge Business School, co-author of the widely acclaimed book Jugaad Innovation, was invited to speak at an…

Driving business in the global economy 21 August 2012

Cambridge Judge Business School professor to speak at The Economist's High-Growth Markets Summit Professor Jaideep Prabhu from Cambridge Judge Business School has been…

‘Jugaad’ leads the way! 16 August 2012

Positive reviews for a new book, championing a frugal, flexible and inclusive approach to innovation, co-authored by Cambridge Judge Business School professor…

Engaging with corporate sustainability in India 23 July 2012

MPhil student from Cambridge Judge Business School embarks on a two-month experiential internship in India Robin van Dalen, an MPhil student from…

‘Jugaad Innovation’ 18 April 2012

New book co-authored by Professor Jaideep Prabhu looks at a frugal and flexible approach to innovation Professor Jaideep Prabhu, the Jawaharial Nehru…

Professor Jaideep Prabhu talks to the BBC World Service about frugal innovation 13 March 2012

Professor Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, has taken part in a radio…

Don’t fight a giant 28 September 2011

Large corporates often devour smaller firms to enter new markets. However, the temptation for incumbents to mimic these giant should be resisted,…

The global digital revolution 16 December 2010

Not since Gutenburg invented the printing press in the 1450s has the world experienced such a defining shift in how people communicate…

2010 podcast prabhu xiao rees future for the media

Qiang Xiao, Professor Jaideep Prabhu and Sir Martin Rees: What future for the media?

Not since Gutenburg invented the printing press in the 1450s has the world experienced such a defining shift in how people communicate…

More for less for more 8 June 2010

"Inclusive growth" and "affordable innovation" are terms gaining ground in India as new business models to satisfy cost-conscious and ecologically-aware customers globally…

What price the CSR budget? 26 May 2010

Even Corporate Social Responsibility (CSR) budgets need to show a return. Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge…

Western economies: a museum of the 21st Century? 16 March 2010

In a remarkable exchange, Cambridge Judge Business School's Professor Peter Williamson in Bejing and Professor Jaideep Prabhu in Bangalore explore the Chinese and…

Innovation in India and China, Asia’s non-identical twins (Centre for India & Global Business Conference) 10 July 2009

The Centre for India & Global Business at Cambridge Judge Business School in Cambridge is creating a new dialogue for Western understanding…