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Jaideep Prabhu

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Jaideep Prabhu.

Professor of Marketing
Jawaharlal Nehru Professor of Indian Business & Enterprise
Director of the Centre for India & Global Business (CIGB)
Fellow of Clare College

BTech (IIT Delhi), PhD (University of Southern California)

Research interests

International business, marketing, strategy and innovation. Specific interests include: cross-national issues concerning the antecedents and consequences of radical innovation in high-technology contexts such as banking, pharmaceuticals and biotechnology; the role of firm culture in driving innovation in firms across nations; how multinational firms organise their innovation activities worldwide; the forces that drive R&D location decisions and the factors that influence the performance implications of these decisions; the internationalisation of firms from emerging markets; and innovation in emerging markets.

Subject group: Marketing

Professional experience

Jaideep Prabhu is an Associate Editor of the Journal of MarketingCustomer Needs and Solutions, and BMJ Innovations. He is on the editorial board of the Journal of Product Innovation Management, the advisory board of Journal of Management Studies and The Schmalenbach Business Review, and is a member of the senior advisory board of the European Journal of Marketing.

He has consulted with or taught executives from ABN Amro, Bertelsmann AG, BRAC, British Telecom, the UK’s Department of Trade and Industry (DTI), EDS, Egg, IBM, ING Bank, Laird, the NHS, Nokia, Oce Copiers, Philips, Roche, Shell, Vodafone and Xerox among other organisations in Colombia, Finland, Germany, Netherlands, Portugal, Switzerland, UK and US. He has been interviewed by or has had his work profiled on BBC News 24The New York TimesMIT Sloan Management ReviewBusinessWeekUS News & World ReportThe Financial TimesLe MondeThe TimesThe Times of IndiaThe Economic TimesAnglia NewsThe Asian AgeThe Deccan ChronicleThe StatesmanThe Calcutta TelegraphExec Digital and elsewhere.

Jaideep is a member of the Cambridge Corporate Governance Network (CCGN).

Previous appointments

Prior to his current position, Jaideep Prabhu was Professor of Marketing and Director of Research at the Tanaka Business School, Imperial College London; University Lecturer and University Senior Lecturer in Marketing, Cambridge Judge Business School (at the time the Judge Institute of Management), University of Cambridge; Assistant Professor and Fellow at the Center for Economic Research, Tilburg University, the Netherlands; and Visiting Assistant Professor at the Anderson School of Management, UCLA.

Awards & honours

  • Shelby Hunt/Harold Maynard Award (for the 2019 paper “Lost in a universe of markets: toward a theory of market scoping for early-stage technologies”, co-authored by Sven Molner and Manjit S. Yadav, Journal of Marketing), 2020
  • Finalist, JM Sheth Foundation Award (for the 2015 paper “Indirect learning: how emerging-market firms grow in developed markets,” co-authored by Sourindra Banerjee and Rajesh K. Chandy, Journal of Marketing), 2020
  • AMA Global Marketing SIG Excellence in Global Marketing Research Award (for the 2009 paper “Radical innovation across nations: the preeminence of corporate culture”, co-authored by Gerard J. Tellis, Rajesh Sethi and K. Chandy, Journal of Marketing), 2019
  • Gerald E. Hills Best Paper Award (for the 2008 paper “The fruits of legitimacy: why some new ventures gain more from innovation than others”, co-authored by R.S. Rao and R.K. Chandy, Journal of Marketing), 2018
  • Chartered Management Institute’s (CMI) Management Book of the Year Award (for Frugal Innovation, co-authored by Navi Radjou), 2016
  • Finalist, Thomas P. Hustad Best Paper Award in Journal of Product Innovation Management (for the 2015 paper “The antecedents and consequences of affordable value innovations for emerging markets”, co-authored by H. Ernst, H.N. Kahle, A. Dubiel and M. Subramaniam, Journal of Product Innovation Management), 2015
  • Finalist, Marketing Science Institute/H. Paul Root Award (for a paper published in the Journal of Marketing that makes a significant contribution to marketing practice), 2015
  • Highly Commended Paper, Emerald Literati Network Awards for Excellence (for the 2013 paper “The democratizing effects of frugal innovation: implications for inclusive growth and state-building”, co-authored by H.N. Kahle, A. Dubiel and H. Ernst, Journal of Indian Business Research), 2014
  • Runner-up, Harold H. Maynard Award (for a paper published in the Journal of Marketing that makes a significant contribution to marketing theory and thought), 2009
  • IBM Faculty Award for Research on Innovation and Indian Retail, 2009
  • Advanced Institute of Management (AIM) Research, Innovation Fellowship, 2007-2009
  • AMA TechSIG Award for the Best Article on Technology or Innovation, 2008
  • Runner-up, AMA TechSIG Award for the Best Article on Technology or Innovation, 2007
  • AMA TechSIG Award for the Best Article on Technology or Innovation, 2004

Selected publications

Here are a selection of Jaideep Prabhu’s publications. Please see the “Selected publications” tab above for a more comprehensive list.

Molner, S., Prabhu, J.C. and Yadav, M.S. (2019) “Lost in a universe of markets: toward a theory of market scoping for early-stage technologies.” Journal of Marketing, 83(2): 37-61 (DOI: 10.1177/0022242918813308)

Jachimowicz, J.M., Chafika, S., Munrat, S., Prabhu, J.C. and Weber, E.U. (2017) “Community trust reduces myopic decisions of low-income individuals.” Proceedings of the National Academy of Sciences (PNAS) 114(21): 5401–5406 (DOI: 10.1073/pnas.1617395114)

Banerjee, S., Prabhu, J.C. and Chandy, R.K. (2016) “Indirect learning: how emerging-market firms grow in developed markets.” Journal of Marketing, 79(1): 1-28 (DOI: 10.1509/jm.12.0328)

Barrett, M., Davidson, E., Prabhu, J. and Vargo, S. (2015) “Service innovation in the digital age: key contributions and future directions.” MIS Quarterly, 39(1): 135-154

George, G., McGahan, A.M. and Prabhu, J. (2012) “Innovation for inclusive growth: towards a theoretical framework and a research agenda.” Journal of Management Studies, 49(4): 661-683 (DOI: 10.1111/j.1467-6486.2012.01048.x)

Radjou, N., Prabhu, J. and Ahuja, S. (2012) Jugaad innovation: think frugal, be flexible, generate breakthrough growth. San Francisco, CA: Jossey-Bass.
Visit the ‘Jugaad Innovation’ website

Journal articles

Verhallen, T.M.M., Frambach, R.T. and Prabhu, J. (1998) “Strategy based segmentation of industrial markets.” Industrial Marketing Management, 27(4): 305-314 (DOI: 10.1016/S0019-8501(97)00064-3)

Prabhu, J. and Tellis, G.J. (2000) “Do consumers ever learn? Analysis of segment behavior in experimental markets.” Journal of Behavioral Decision Making, 13(1): 19-34

Prabhu, J. and Stewart, D.W. (2001) “Signaling strategies in competitive interaction: building reputations and hiding the truth.” Journal of Marketing Research, 38(1): 62-73 (DOI: 10.1509/jmkr.38.1.62.18826)

Chandy, R.K., Prabhu, J.C. and Antia, K.D. (2003) “What will the future bring? Dominance, technology expectations, and radical product innovation.” Journal of Marketing, 67(3): 1-19 (DOI: 10.1509/jmkg.67.3.1.18652)

Ranaweera, C. and Prabhu, J. (2003) “The influence of satisfaction, trust and switching barriers on customer retention in a continuous purchasing setting.” International Journal of Service Industry Management, 14(4): 374-395 (DOI: 10.1108/09564230310489231)

Ranaweera, C. and Prabhu, J. (2003) “On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth.” Journal of Targeting, Measurement and Analysis for Marketing, 12(1): 82-90 (DOI: 10.1057/palgrave.jt.5740100)

Sorescu, A.B., Chandy, R.K. and Prabhu, J.C. (2003) “Sources and financial consequences of radical innovation: insights from pharmaceuticals.” Journal of Marketing, 67(4): 82-102 (DOI: 10.1509/jmkg.67.4.82.18687)

Frambach, R.T., Prabhu, J. and Verhallen, T.M.M. (2003) “The influence of business strategy on new product activity: the role of market orientation.” International Journal of Research in Marketing, 20(4): 377-397 (DOI: 10.1016/j.ijresmar.2003.03.003)

Prabhu, J.C., Chandy, R.K. and Ellis, M.E. (2005) “Acquisition and innovation in high-tech firms: poison pill, placebo, or tonic?” Journal of Marketing, 69(1): 114-130 (DOI: 10.1509/jmkg.69.1.114.55514)

Dellaert, B.G.C., Golounov, V.Y. and Prabhu, J. (2005) “The impact of price disclosure on dynamic shopping decisions.” Marketing Letters, 16(1): 37-52 (DOI: 10.1007/s11002-005-0719-8)

Chandy, R., Hopstaken, B., Narasimhan, O. and Prabhu, J. (2006) “From invention to innovation: conversion ability in product development.” Journal of Marketing Research, 43(3): 494-508 (DOI: 10.1509/jmkr.43.3.494)

Yadav, M.S., Prabhu, J.C. and Chandy, R.K. (2007) “Managing the future: CEO attention and innovation outcomes.” Journal of Marketing, 71(4): 84-101 (DOI: 10.1509/jmkg.71.4.84)

Sorescu, A.B., Chandy, R.K. and Prabhu, J.C. (2007) “Why some acquisitions do better than others: product capital as a driver of long-term stock returns.” Journal of Marketing Research, 44(1): 57-72 (DOI: 10.1509/jmkr.44.1.57)

Rao, R.S., Chandy, R.K. and Prabhu, J.C. (2008) “The fruits of legitimacy: why some new ventures gain more from innovation than others.” Journal of Marketing, 72(4): 58-75 (DOI: 10.1509/jmkg.72.4.58)

Tellis, G.J., Prabhu, J.C. and Chandy, R.K. (2009) “Radical innovation across nations: the preeminence of corporate culture.” Journal of Marketing, 73(1): 3-23 (DOI: 10.1509/jmkg.73.1.3)

Mukherji, P., Sorescu, A., Prabhu, J.C. and Chandy, R.K. (2011) “Behemoths at the gate: how incumbents take on acquisitive entrants (and why some do better than others).” Journal of Marketing, 75(5): 53-70 (DOI: 10.1509/jmkg.75.5.53)

Radjou, N. and Prabhu, J. (2012) “Mobilizing for growth in emerging markets: to reach the “next billion” consumers, multinational companies will need to move beyond value chain localization and create new networks of local partners.” MIT Sloan Management Review, 53(3): 81-88

George, G., McGahan, A.M. and Prabhu, J. (2012) “Innovation for inclusive growth: towards a theoretical framework and a research agenda.” Journal of Management Studies, 49(4): 661-683 (DOI: 10.1111/j.1467-6486.2012.01048.x)

Kahle, H.N., Dubiel, A., Ernst, H. and Prabhu, J. (2013) “The democratizing effects of frugal innovation: implications for inclusive growth and state-building.” Journal of Indian Business Research, 5(4): 220-234 (DOI: 10.1108/JIBR-01-2013-0008)

Banerjee, S., Prabhu, J.C. and Chandy, R.K. (2015) “Indirect learning: how emerging-market firms grow in developed markets.” Journal of Marketing, 79(1): 1-28 (DOI: 10.1509/jm.12.0328)

Ernst, H., Kahle, H.N., Dubiel, A., Prabhu, J. and Subramaniam, M. (2015) “The antecedents and consequences of affordable value innovations for emerging markets.” Journal of Product Innovation Management, 32(1): 65-79 (DOI: 10.1111/jpim.12171)

Barrett, M., Davidson, E., Prabhu, J. and Vargo, S. (2015) “Service innovation in the digital age: key contributions and future directions.” MIS Quarterly, 39(1): 135-154

Bocken, N.M.P., Fil, A. and Prabhu, J. (2016) “Scaling up social businesses in developing markets.” Journal of Cleaner Production, 139: 295-308 (DOI: 10.1016/j.jclepro.2016.08.045)

Prabhu, J., Tracey, P. and Hassan, M. (2017) “Marketing to the poor: an institutional model of exchange in emerging markets.” AMS Review, 7(3-4): 101–122 (DOI: 10.1007/s13162-017-0100-0)

Kor, Y.Y., Prabhu, J. and Esposito, M. (2017) “How large food retailers can help solve the food waste crisis.” Harvard Business Review, 19 December 2017

Prabhu, J. (2017) “Frugal innovation: doing more with less for more.” Philosophical Transactions A, 375(2095): 20160372 (DOI: 10.1098/rsta.2016.0372)

Jachimowicz, J.M., Chafika, S., Munrat, S., Prabhu, J.C. and Weber, E.U. (2017) “Community trust reduces myopic decisions of low-income individuals.” Proceedings of the National Academy of Sciences (PNAS) 114(21): 5401–5406 (DOI: 10.1073/pnas.1617395114)

Molner, S., Prabhu, J.C. and Yadav, M.S. (2019) “Lost in a universe of markets: toward a theory of market scoping for early-stage technologies.” Journal of Marketing, 83(2): 37-61 (DOI: 10.1177/0022242918813308)

Vassallo, J.P., Prabhu, J.C., Banerjee, S. and Voola, R. (2019) “The role of hybrid organizations in scaling social innovations in bottom-of-the-pyramid markets: insights from microfinance in India.” Journal of Product Innovation Management, 36(6): 744-763 (DOI: 10.1111/jpim.12504)

Sunikka-Blank, M., Bardhan, R. Schupp, J., Prabhu, J. and Penz, F. (2020) “Films as source of everyday life and energy use: a case of Indian cinema.” Energy Research and Social Science, 69 (DOI: 10.1016/j.erss.2020.101655) (published online Nov 2020)

Jachimowicz, J.M., Szaszi, B., Lukas, M., Smerdon, D., Prabhu, J. and Weber, E.U. (2020) “Higher economic inequality intensifies the financial hardship of people living in poverty by fraying the community buffer.” Nature Human Behaviour (published online Mar 2020)

Agarwal, N., Chakrabarti, R., Prabhu, J. and Brem, A. (2020) “Managing dilemmas of resource mobilization through Jugaad: a multi-method study of social enterprises in Indian healthcare.” Strategic Entrepreneurship Journal (forthcoming)

Books, monographs, reports & case studies

Radjou, N., Prabhu, J. and Ahuja, S. (2012) Jugaad innovation: think frugal, be flexible, generate breakthrough growth. San Francisco, CA: Jossey-Bass.
Visit the ‘Jugaad Innovation’ website

Radjou, N. and Prabhu J. (2015) Frugal innovation: how to do more with less. London: Profile.
Visit the ‘Frugal Innovation’ website

Online alumni festival

Eight faculty members from Cambridge Judge Business School to present at the 30th Alumni Festival of the University of Cambridge 17-26 September.…

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Film and energy

Using Bollywood films to examine energy and household appliance use across four decades in India. Energy studies are often highly technical. A…

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More with less

Coronavirus pandemic has boosted frugal innovation around the world in both developed and developing countries, says Professor Jaideep Prabhu, in a webinar…

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Case study on off-grid solar lighting wins marketing award

Neil Davey, alumnus of CJBS, wins a marketing award through the case study he co-authored with Professor Jaideep Prabhu on Azuri. Azuri…

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Quicker response in a crisis

"Frugal innovation" can help governments respond better to the COVID-19 pandemic, says article co-authored by Professor Jaideep Prabhu in Stanford Social Innovation…

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Food security

Nutrition and education beyond COVID-19 from Professor Jaideep Prabhu. Reducing food waste through innovation can play an important role in eliminating hunger and…

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Post-Brexit Britain (The Cambridge Judge Business Debate podcast series)

What are some of the issues facing Britain post-Brexit? L-R: Jaideep Prabhu, John Gourd, Mia Gray, Michael Kitson. In this episode, joining…

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Cycles of poverty

How will income inequality deepen problems during the COVID-19 (coronavirus) crisis? While some are relying on friends and neighbours to help them…

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Marketing award

Paper on early-stage technologies co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School wins marketing theory award from the Journal of…

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Pharma journey

From Greece to Scotland Yard to providing drugs for clinical trials: Cambridge MBA alumna Vanessa Dekou (MBA 2002) built a global pharma…

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Skills (The Cambridge Judge Business Debate podcast series)

What skills are required for the 21st Century, and what is the role for technology and governments? L-R: Mark Andrews, Michael Kitson,…

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Handy inclusion

Newly published Handbook of Inclusive Innovation is co-edited by Professor Paul Tracey of Cambridge Judge and includes several contributions from the School.…

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Worship-worthy study

A case study by Cambridge MBA graduate Siling Tan (MBA 2017) on Chinese mobile phone maker Xiaomi’s marketing strategy in India wins…

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InnoFrugal UK – Mark II

The second edition of the InnoFrugal UK conference focused on advancing the circular economy and frugal innovation. Two Cambridge Judge academics, Professor…

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Early-stage technology

Acceptance of market 'ambiguity' can lead to successful commercialisation of early-stage technology by identifying partners and broader potential uses, says a new…

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Marketing in the age of big data – what marketers should know

How can marketers keep pace with a demanding retail landscape where consumer desires and expectations are increasingly shaped by technology? Think about…

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Marketing award

Paper on innovative new ventures co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School wins Best Paper on Entrepreneurship award from…

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Circular and frugal

Video thoughts of participants of the inaugural edition of InnoFrugal UK, the UK’s first conference dedicated to the subject of frugal innovation…

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Emerging fast: what’s it like consulting in emerging markets?

They offer rich opportunities – but what’s it really like to consult in a rapidly-growing economy? As the pace of change in…

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Frugal innovation

Professor Jaideep Prabhu says that doing more with less makes sense – whatever your location. On 26 January 2001, an earthquake of…

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Boot repair on a military base

A shoe repair shop on a Dutch military base is a good example of the circular economy and frugal innovation, which will…

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Bloodstream publication

Article on bloodstream infection among cancer patients co-authored by Tata Social Internship student is published in microbiology journal. An article about bloodstream…

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Reducing food waste

Better collaboration with farmers, processors and consumers could help retailers reduce the huge amount of wasted food, says Harvard Business Review article…

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Consulting on Bangladeshi land-related services

A team of Cambridge MBA students worked with BRAC, the world's largest NGO, on a plan to scale up land-related services for…

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How ‘frugal innovation’ can fight off inequality

Inequality is the defining social, political and economic phenomenon of our time. Just one per cent of the world's population now holds…

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Affordable value innovation

For multinationals, the real prize in developing countries is in 'good enough' rather than high-end products, which can be very profitable, says…

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Alleviating poverty through trust

'Myopic' decision-making by those on low-incomes creates a vicious cycle of poverty, but a new study co-authored at Cambridge Judge Business School…

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A social media guide for introverts

Think your introverted nature means you can't use social media? Think again, in the view of two Cambridge Judge marketing faculty. People…

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Choosing an MBA programme: here’s what to look for

Tomorrow's MBA students won't stand for today's learning experience. So when it comes to choosing a programme, what are the must-haves? Technology…

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The digital revolution in public services

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, writes on how to do more with less for more. Over four…

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Helping social businesses to grow

Study by University of Cambridge researchers identifies four strategies and two key methods for scaling up social businesses in developing countries in…

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Then? Silicon Valley. Now? Bangalore

Indian startups are twice as likely to be worth $1bn than UK ones. This is their secret. It's been ten years since…

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Faculty news update

A regular update on articles, awards and other developments involving Cambridge Judge Business School faculty and fellows. 'Frugal Innovation' by Jaideep Prabhu…

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Faculty news update

A regular update on articles, awards and other developments involving Cambridge Judge Business School faculty and fellows. 'Frugal Innovation' by Jaideep Prabhu…

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Managing the future

Two Cambridge Judge academics included in Thinkers50 Radar list of future management gurus. Thinkers50, a global ranking of management thinkers, has included…

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Tata Social Internship

Intern programme coordinated by Jaideep Prabhu of Cambridge Judge sends students to work with low incomes communities in urban and rural India.…

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Research Horizons

Jugaad innovation, the subject of research by Jaideep Prabhu of Cambridge Judge, is featured in a special India issue of Research Horizons…

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Why making decisions on technology is about far more than just the hardware

Do we control technology, or does technology control us? That's a question that every business, government and individuals should be asking themselves…

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How banks can show us they really care

Making good use of innovations from the FinTech revolution is a great way for banks to restore customers' trust. Smartphones, smart apps…

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‘Indirect’ learning

Concern about executive 'brain drain' from developing countries is misplaced. 'Indirect' learning in mature markets crucial to developing-country firms' growth, says research…

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Why India could be the next business superpower

by Professor Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise and Director of the Centre for India & Global Business In…

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A prestigious award for former Cambridge Judge PhD student

Magda Hassan, a former PhD student at Cambridge Judge Business School (2010-2014), has won the 2014 Worshipful Company of Marketors Award for…

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Frugal part two

'Frugal Innovation' is now entrenched in the West. In 2012, the book Jugaad Innovation was influential in letting the world know how…

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Free online learning platform provides digital skills to business

Cambridge Judge faculty develop three courses for Digital Business Academy. Cambridge Judge Business School faculty have developed three courses – in marketing,…

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Spreading the word on frugal innovation

Two of Cambridge Judge Business School’s experts are travelling abroad this month to speak on the topic of frugal innovation. Jaideep Prabhu,…

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Cambridge Judge Business School faculty members secure funding for innovative research in Africa

Cambridge Judge faculty Jaideep Prabhu and Shai Vyakarnam have received funding awards to research opportunities for social enterprise, solar technology and mobile-based…

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Influential ‘Jugaad Innovation’ goes into sixth language

How to turn a crisis into opportunities for growth? What does jugaad, or frugal and flexible innovation, mean for business? These and…

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Student charity needs your support

Students of the Cambridge Development Initiative (CDI) are asking for your help to raise £3,000 in order to match a £25,000 pledge…

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Cambridge webinar on frugal innovation announced following record high of global R&D spending

Business executives will be given an insight into driving innovation with limited resources in an upcoming webinar on 'Frugal Innovation' from Cambridge…

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Cambridge students unite in order to improve lives in Africa

Students of the Cambridge Development Initiative (CDI) have launched their first crowd-funding campaign to support a project in Tanzania. CDI, a student…

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The jugaad juggernaut

The fleet-footed thinking of developing nations is super-charging R&D at multinationals according to Professor Jaideep Prabhu In the West, business innovation is often…

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Cambridge Judge Business School Fellow Navi Radjou wins Thinkers50 ‘Oscar’

Navi Radjou, a Fellow of Cambridge Judge Business School, has been named one of the world-changing thinkers of today by the 'Oscars'…

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Jugaad fever sweeps the world

A book co-authored by Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, on the unique…

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US shutdown: the fallout for UK and emerging economies

Cambridge Judge Business School's experts comment on shutdown A prolonged shutdown of the US government will spell interesting times for other economies…

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Cambridge Judge faculty shortlisted for Thinkers50 awards

The Director of the Centre for India and Global Business at Cambridge Judge Business School, Professor Jaideep Prabhu, has been shortlisted for…

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Cambridge Judge Business School’s new Business Breakthrough Series begins ‘innovatively’

The Cambridge Business Breakthrough Series launched its first physical event on 8 May 2013 with a session on 'Fostering a Culture of…

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The West takes up the frugal innovation gauntlet

Companies in the West are increasingly adopting the frugal and flexible approach to innovation found in emerging economies as they concentrate on…

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Fundraising appeal for the Future Business Centre launches at Cambridge Judge Business School

Cambridge Judge Business School was delighted to welcome the pioneer of the social investment movement, Sir Ronald Cohen, to the School to…

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Sir Fazle Hasan Abed, Founder of BRAC, to speak at the next Cambridge Leadership Seminar

Cambridge Judge Business School is pleased to welcome Sir Fazle Hasan Abed, Chairman and Founder of BRAC, as speaker at the next…

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Professor Jaideep Prabhu speaks at an event centred around India’s frugal innovation system

Professor Jaideep Prabhu from Cambridge Judge Business School, co-author of the widely acclaimed book Jugaad Innovation, was invited to speak at an…

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Driving business in the global economy

Cambridge Judge Business School professor to speak at The Economist's High-Growth Markets Summit Professor Jaideep Prabhu from Cambridge Judge Business School has been…

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‘Jugaad’ leads the way!

Positive reviews for a new book, championing a frugal, flexible and inclusive approach to innovation, co-authored by Cambridge Judge Business School professor…

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Engaging with corporate sustainability in India

MPhil student from Cambridge Judge Business School embarks on a two-month experiential internship in India Robin van Dalen, an MPhil student from…

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‘Jugaad Innovation’

New book co-authored by Professor Jaideep Prabhu looks at a frugal and flexible approach to innovation Professor Jaideep Prabhu, the Jawaharial Nehru…

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Professor Jaideep Prabhu talks to the BBC World Service about frugal innovation

Professor Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, has taken part in a radio…

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Jugaad innovation

In his new book, Professor Prabhu argues that the West must look to India, Brazil and China for a new approach to…

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Don’t fight a giant

Large corporates often devour smaller firms to enter new markets. However, the temptation for incumbents to mimic these giant should be resisted,…

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The global digital revolution

Not since Gutenburg invented the printing press in the 1450s has the world experienced such a defining shift in how people communicate…

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Qiang Xiao, Professor Jaideep Prabhu and Sir Martin Rees: What future for the media?

Not since Gutenburg invented the printing press in the 1450s has the world experienced such a defining shift in how people communicate…

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More for less for more

"Inclusive growth" and "affordable innovation" are terms gaining ground in India as new business models to satisfy cost-conscious and ecologically-aware customers globally…

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What price the CSR budget?

Even Corporate Social Responsibility (CSR) budgets need to show a return. Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge…

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Western economies: a museum of the 21st Century?

In a remarkable exchange, Cambridge Judge Business School's Professor Peter Williamson in Bejing and Professor Jaideep Prabhu in Bangalore explore the Chinese and…

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Innovation in India and China, Asia’s non-identical twins (Centre for India & Global Business Conference)

The Centre for India & Global Business at Cambridge Judge Business School in Cambridge is creating a new dialogue for Western understanding…

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Patrick von Sychowski, Adlabs Digital Cinema: ‘And action’

At a special two-day conference entitled "Innovation in India and China", Navi Radjou, Executive Director of the Centre for India & Global…

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Dr Gerard Tellis, Marshall School of Business: The impact of cultural and economic distances

At a special two-day conference entitled "Innovation in India and China", Navi Radjou, Executive Director of the Centre for India & Global…

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Kunal Sinha, Ogilvy & Mather: Creativity and China

At a special two-day conference entitled "Innovation in India and China", Navi Radjou, Executive Director of the Centre for India & Global…

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Professor Ashok Som, ESSEC Business School: Return to Maharajah style

At a special two-day conference entitled "Innovation in India and China", Navi Radjou, Executive Director of the Centre for India & Global…

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Anuradha Ghosh-Muzumdar, Sotheby’s New York: Soaring prices for Asian art

At a special two-day conference entitled "Innovation in India and China", Navi Radjou, Executive Director of the Centre for India & Global…

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Professor Anil Gupta, Indian Institute of Management: Bottom-up inventors

At a special two-day conference entitled "Innovation in India and China", Navi Radjou, Executive Director of the Centre for India & Global…

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Rama Bijapurkar, Author: Consumer India

At a special two-day conference entitled "Innovation in India and China", Navi Radjou, Executive Director of the Centre for India & Global…

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All change: crisis as opportunity

Professor Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, on innovating your way out of…

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More haste, less speed: from invention to innovation

Necessity, goes the adage, is the mother of invention. Alas, mere invention is not good enough these days. Far more important is…

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Cerebral energetic officer – do leaders matter?

The recent election of Barack Obama raises the question: can a single individual make a difference to how a large group such…

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Can innovation save the world?

Firms and governments across Europe and North America are banking on innovation, or the successful commercial exploitation of new ideas, to kickstart…

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The Hindu Business Line: Cambridge researchers look at Bollywood to understand consumption patterns

A study co-authored by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, is featured in the article. Using Bollywood films…

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DD News: Special programme: COVID-19 and the global economy

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, discusses the impact of COVID-19 to global…

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India Today: Five books every student needs to read in lockdown to boost their career success

A book co-authored by Cambridge Judge Business School academics is on the list every student should read during the pandemic according to…

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Phys.org: Poor people experience greater financial hardship in areas where income inequality is greatest

A study co-authored by Jaideep Prabhu, Professor of Marketing at University of Cambridge Judge Business School, explores how income inequality will deepen…

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Financial Times: Why India’s global ambitions require more pursuit of WEF principles

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, discusses the challenges that India faces in aiming to become a major…

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Eastern Eye: Brexit, India’s domestic woes will weigh down bilateral trade

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments about the slowdown in the Indian economy. “Whenever there is a…

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East Anglia in Business: ‘Frugal innovation’ isn’t just for developing countries

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, discusses frugal innovation and how large and small companies can benefit from…

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FE News: Shaping the future of education

SHAPE Education recently organised a conference in collaboration with Cambridge Judge Business School to debate what changes in society are going to…

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British Airways Business Life Magazine: Top 100 business ideas

The book “Frugal Innovation”, co-authored by Jaideep Prabhu, Professor of Marketing, and Navi Radjou, Fellow in Marketing at Cambridge Judge Business School,…

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Network Capital Leadership: Interview with Cambridge Professor

An interview with Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School,…

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The Hindu Business Line: India can tell the world to ‘Do Better With Less’

Western companies can learn a lot from India, say Professor Jaideep Prabhu and Navi Radjou, co-authors of Do Better With Less –…

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The Economist: Companies can appeal to workers and consumers with liberal messages

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on how young people want to be proud about where they…

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BBC Vietnam: A different approach to life in India

Frugal principles, embedded in people’s everyday life in India, could be beneficial to Western companies as well, says Jaideep Prabhu, Jawaharlal Nehru…

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Cambridge Network: Cambridge Festival of Ideas: how do we secure our food supply in a changing world?

A Cambridge Festival of Ideas event on 16 October will focus on how technology solutions, such as smart-fridges, can improve people’s lives.…

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Cambridge Independent: Should the state control what we eat?

Health and diet will be one of the topics discussed at the Cambridge Festival of Ideas this year. Jaideep Prabhu, Jawaharlal Nehru…

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BBC: India’s ingenious approach to life

Western companies could benefit by adopting frugal principles, says Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge.…

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Canadian Inquirer: Small firms thrive as customers seek more unique clothing

Professor Jaideep Prabhu says the success of companies like Welsh clothing firm Hiut comes from promoting their small size and individuality: “It’s…

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Politics Home: Purpose vs Profit: Are they compatible in 21st century business?

A report co-authored at Cambridge Judge Business School explores why businesses are now more focused on purpose rather than pure profit. The…

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Cambridge Global Food Security: Meet the researcher

An interview with Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge. Jaideep talks…

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BBC Radio 4: Today

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, talks about frugal innovation and…

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Wired: 15 top thinkers on innovations that will most change our lives by 2050

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, comments on the implications of…

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Cambridge Alumni Magazine: Frugal innovation

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, discusses the topic of frugal innovation – the concept that was born…

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Financial Times: How upstarts drive progress at Honda

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, discusses how CEOs can communicate a change in strategy. “Ideally, the CEOs…

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Hindustan Times: Hay Festival 2018

Around 600 writers, innovators and policy makers will be attending this year’s Hay Festival from 24 May to 3 June. Jaideep Prabhu,…

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The Future Leadership Institute: Reducing food waste

Better collaboration with farmers, processors and consumers could help retailers reduce the huge amount of wasted food, says Harvard Business Review article…

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SmartBrief on Sustainability: Retailers can take strategic steps to reduce food waste

Supermarket chains and other major food retailers can help address the problem of food waste by adopting a strategy based on four…

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Harvard Business Review: How large food retailers can help solve the food waste crisis

A four-pronged strategy could help food retailers reduce the huge amount of food that is wasted each year, says an article co-authored…

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FoodBusiness360: Big grocery chains can do a lot to reduce food waste

Three business and management scholars writing in the Harvard Business Review suggest several ways large food retailers – Kroger, Sainsbury’s, Tesco, Carrefour,…

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Global Finance: Reforms give a major boost to banking business

The World Bank’s 2018 edition of its Ease of Doing Business index placed India in 100th place, up by 30 from last…

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BBC: The non-stop problem solver who loves to invent

"I like to make [people] a little more comfortable with themselves, or a little independent," says Uddhab Bharali who over 30 years…

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Forbes: If Twitter offers you 280 characters just say no

An article on Twitter’s plan for a higher character limit says Twitter’s “original constraint” is akin to what frugal innovation stands for…

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BBC World Service: The secrets of jugaad

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge Business School, discusses jugaad innovation and how it can…

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The Guardian: Trump clips Britain’s wings as Tories put faith in free-trade deals

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, discusses the possibility of the UK having…

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Cambridge Network: Cambridge Festival of Ideas: India uncovered

This year’s Cambridge Festival of Ideas, which runs 16-29 October, will feature India in many events as the country celebrates 70 years…

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BBC Radio 4: Disrupted Development

What is the impact of digital disruption, including automation, artificial intelligence and robotics, in developing countries? BBC talks to experts involved in…

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Cambridge Business Magazine: ‘Frugal innovation’ can do a lot for inequality

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, discusses how simple solutions like…

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Cambridge Business Magazine: Multinationals need to aim for middle market in emerging markets

Global companies often aim high when it comes to emerging market opportunities, says Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor…

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Quartz: The conditions that help poor people make better decisions

A study co-authored by Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, examines…

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Harvard Business Review: The business case for providing health insurance to low-income employees

A study co-authored by Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, investigates…

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World Economic Forum: Some ideas that might help reduce inequality

Despite economic growth in some countries, the inequality gap between poor and rich is widening. Jaideep Prabhu, Professor of Marketing and Jawaharlal…

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Stanford Social Innovation Review: Solving big social problems by thinking small

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, discusses jugaad innovation and how…

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The Conversation: How ‘frugal innovation’ can fight off inequality

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, writes about frugal…

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DNA India: Cambridge varsity report on Dehli principals’ performance

A delegation from Cambridge Judge Business School went to India to meet head teachers taking part in a principal training programme. Three…

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Cape Talk: How to do (much) more with (far) less

Bruce Whitfield talks to Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business…

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Deccan Herald: There’s always a way

Nafeesah Ahmed writes about how jugaad is a way of life in India and how the concept is now adopted in Western…

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United Nations: Q&A with Jaideep Prabhu

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, recently attended a meeting of…

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Share Radio: Rupee ban hurts Indian economy – could the damage get worse?

Robert Van Egghen reports on the situation in India after the government’s decision to remove large denomination notes from circulation one month…

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Sky News: Business: Ian King Live

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, comments on the UK Prime…

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Associated Press: UK looks for stronger business ties with India

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments on Prime Minister Theresa May’s visit to India. “People might expect…

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Financial Times: The path to frugal innovation

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, writes about frugal innovation and…

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Cambridge Business Magazine: Scaling-up for social businesses in developing countries

Study co-authored by Jaideep Prabhu, professor of Marketing at Cambridge Judge Business School, identifies four strategies and two key methods for scaling…

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The Sunday Times: Tearing down the walls that can block creativity

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, comments about the rise in shared working spaces that is getting more…

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Phys.org: Study identifies different ways to help social businesses grow

A new study by researchers from Cambridge University has identified four key strategies and two methods for social businesses to scale up,…

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Cambridge TV: Indian innovation

Professor Jaideep Prabhu says UK can learn a lot from countries like India to innovative faster, better and cheaper. “There are a…

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Tsinghua Business Review: Jugaad Innovation: India’s unique contribution to the world of business

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, writes about jugaad innovation, India’s “major contribution to the world of innovation…

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Financial Times: Apple has chance to pick better R&D model in China

Andrew Hill writes on Apple and its research and development activity in China and other countries. Jaideep Prabhu, Professor of Marketing at…

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Share Radio: Is it time for investors to think again about India?

Professor Jaideep Prabhu talks to Robert Van Egghan about the benefits of the new, unified, goods and services tax levy in India,…

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Cambridge TV: ARM response

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, comments on ARM’s £24bn sale to Japan’s…

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Cambridge Business Magazine: The challenge of scaling up ‘inclusive’ markets

Pressure is mounting on the private sector to expand efforts to improve the welfare of the poor – not only by creating…

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The Daily Star: Jugaad: The budget approach to innovation

In an interview for a Bangladeshi daily newspaper, Jaideep Prabhu, Jawaharlal Nehru Professor of Business and Enterprise at Cambridge Judge Business School,…

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Cambridge Business Magazine: Has globalisation overreached itself?

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, on globalisation, manufacturing and the rise of…

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Cambridge Business Magazine: Worldwide solutions to meet the needs of the ‘next four million’

According to the World Recourses Institute, more than four billion people around the world live in poverty and face significant unmet needs…

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The Daily Star: Resilience S Asians’ survival instinct

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, comments on how people in the South Asia region…

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Cambridge News: Frugal innovation can have big impact on developing world

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, discusses the role of frugal innovation in the developing…

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Flight International: Innovation challenge

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, discusses management of innovation strategy in high-tech…

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Indian Express: Smartphones and jugaad innovation: Inclusive growth in the palm of our hands

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, discusses how frugal innovation is boosting business,…

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BBC News: Talking Business

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, comments on India's growth potential and the…

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City AM: Why modern managers need these five vital old-school skills

Piers Cain discusses what skills managers should have in organisations today in order to “get the balance between human and technology right.”…

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The Bookseller: Frugal Innovation wins Management Book of the Year

A book authored by Cambridge Judge academics wins top award at annual Chartered Management Institute (CMI) Book of the Year awards. Frugal…

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CorpComms: Experimenting with ideas

Andrew Clark looks at a modern corporate phenomenon and whether the trend of setting up innovation labs is bringing new ideas. Jaideep…

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The Conversation: How frugal innovation can kick-start the global economy in 2016

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, discusses the frugal innovation revolution and how this could…

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City AM: Frugal innovation: Doing more with less

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, discusses how frugal innovation can help people do more…

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Bloomberg Business: Rolls-Royce crisis tests East’s mettle after Silicon Fen success

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, comments on Rolls-Royce Holdings Plc situation and its new…

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International Innovation: Frugal innovation and energy: Faster, better, cheaper

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, discusses how frugal innovation can help people to do…

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New Statesman: Six business deals to look out between Narendra Modi and David Cameron

In regards to India PM Narendra Modi’s visit to the UK, Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at…

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The Conversation: Six deals to look out for as Indian PM Modi visits Britain

Prior to India PM Narendra Modi’s visit to the UK this week, Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise…

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Strategy and Business: The frugal way to go

Pioneering companies in mature economies are learning from emerging market companies a new way to expand their businesses, writes Jaideep Prabhu, Jawaharlal…

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Share Radio: Investment perspectives

Running a business in uncertain times is not easy. Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge,…

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Phys.org: A touch of frugal genius

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, outlines examples of jugaad innovation and explains why the…

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Business Because: MBA careers: Shortage of digital chiefs presents employment opportunities

The shortage of digital chiefs represents employment opportunities for tech-savvy leaders, writes Seb Murray. Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business…

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The Huffington Post: Six lessons in innovation from Cuban entrepreneurs

Ricardo Herrero, executive director of #CubaNow, writes about Cuban entrepreneurs. Ricardo refers to Jugaad Innovation, co-authored by Jaideep Prabhu, Jawaharlal Nehru Professor…

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Strategy and Business: Aetna’s Frugal Healthcare Strategy

Cambridge Judge’s Jaideep Prabhu and Navi Radjou look at the strategy of Aetna, one of the world’s leading health insurers, and what…

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Financial Times: UK innovators: Ready to launch

Sarah Gordon investigates why UK is not very successful at innovation. “The UK leads the world in terms of research but if…

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China Daily: The will to change the world

Young people are finding that working for startups is more appealing. "This is an intriguing prospect, and certainly one to be taken…

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China Daily Asia: Innovation on a budget gives more for less

Arunachalam Muruganantham has created a revolution in the usage and manufacturing of sanitary products in India. Mr Muruganantham adopted the principles of…

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China Daily Asia: Working toward a new job market

The number of startup companies is growing in China as more and more people start their own business. China is now looking…

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Business Standard: Jugaad is both a necessity and a hobby

Reporter Rohit Nautiyal interviews Cambridge Judge Business School’s Jaideep Prabhu and Navi Radjou on jugaad innovation and how companies around the world…

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The Independent: MBA Guide: Five fresh business books to give you the edge

Helena Pozniak lists top 5 books that will give a fresh insight in to 21st century business world. The book Frugal Innovation:…

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India Info Online: Frugal Innovation: How to do better with less

In the new book Frugal Innovation award-winning authors show how companies in the West are learning to do business faster, better and…

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Gulf News: An empowered consumer takes over the ‘frugal’ economy

Cambridge Judge Business School's Professor Jaideep Prabhu and Navi Radjou looks at the frugal economy and why it's growing more popular in…

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Cambridge Network: ‘Frugal innovation’ is now entrenched in the West

In 2012, the book Jugaad Innovation was influential in letting the world know how developing countries like India were doing more with…

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Project Syndicate: The rise of the frugal economy

Cambridge Judge Business School's Professor Jaideep Prabhu and Navi Radjou looks at the frugal economy and why it's growing more popular in…

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The Irish Times: Book review: Frugal Innovation

The Irish Times looks at the new book Frugal Innovation: How to Do More with Less, by Navi Radjou, Fellow in India…

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Cambridge Business Magazine: How the West was won over to frugal innovation

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise and Director of the Centre for India & Global Business at Cambridge…

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The Wall Street Journal: The surprising secret of India’s success could be its brain drain

For decades, developing country governments have struggled with the "brain drain." But research co-authored by Jaideep Prabhu at Cambridge Judge Business School…

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Cambridge News: Reverse “brain drain” is not a problem says Cambridge Judge Business School

Concern about a "brain drain" of executives from developing countries who work in mature markets is misplaced, says research co-authored by Jaideep Prabhu,…

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The Economist: Cheap and cheerful

The Economist's Schumpeter column looks at the new book Frugal Innovation: How to Do More with Less, by Navi Radjou, Fellow in…

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The Economic Times: Flipkart top seller WS Retail to separate logistics arm Ekart into wholly-owned unit

WS Retail is looking to separate its management and operation functions. Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at…

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Jazz FM: Alpari Business Breakfast with Michael Wilson

Reporter Nick Howard looks at technology and business, in relation to the Consumer Electronics Show now going on in Las Vegas. Jaideep…

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Bookomi: 3 ways… to do frugal innovation

Cambridge Judge Business School's Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise, and Navi Radjou, business consultant and Fellow in…

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The Economic Times: Imagineering 2015: how India Inc can go frugal this year

Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, and Navi Radjou, business consultant and Fellow…

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Harvard Business Review: What frugal innovators do

In their upcoming book Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge, and Navi Radjou, business consultant…

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Harvard Business Review: 4 CEOs who are making frugal innovation work

Cambridge Judge's Professor Jaideep Prabhu and Navi Radjou look at the CEOs who have adopted frugal innovation "to address the needs of…

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Cambridge Network: Cambridge Festival of Ideas wraps up biggest event yet

This year's festival was a real success – featuring more than 250 events in two weeks and 20,000 people attending talks, exhibitions,…

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Cambridge Network: Your opportunity to learn about frugal and other innovation

Cambridge Network is hosting a business event on innovation on 18 November. Jaideep Prabhu, Nehru Professor of Indian Business and Enterprise at…

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BBC Radio Cambridgeshire: Chris Mann’s Drivetime

The annual ‘Festival of Ideas’ started on 21 October and will feature over 250 events in two weeks. Jaideep Prabhu, Jawaharlal Nehru…

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Cambridge News: Ask an academic

In this short Cambridge News interview Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise, tells about his areas of expertise,…

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Cambridge Network: Cambridge Judge experts spread the word on frugal innovation

Frugal innovation is a major source of affordable and sustainable solutions to problems of poverty, inequality and resource constraint worldwide. New technologies…

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CKGSB Knowledge: The age of micro-multinational companies

Bennett Voyles looks at micro-multinational companies, why are they trending and what benefits this brings. Jaideep Prabhu, Jawaharlal Nehru Professor of Business…

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Browse the City: Jugaad innovation arrives in Milan

Three events are organised in Milan, Rome and Turin to mark the launch of the Italian edition of ‘Jugaad Innovation.’ Co-authors Jaideep…

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BRAC blog: Scaling digitality: Does scaling technology have to mean losing the human touch

The second Frugal Innovation Forum titled ‘Scaling Digitally’ took place in Bangladesh. Over 150 people representing 16 countries spent their weekend at…

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Cambridge Network: Cambridge students unite in order to improve lives in Africa

Students from the Cambridge Development Initiative (CDI) have launched their first crowd-funding campaign to support a project in Tanzania. Jaideep Prabhu, Professor…

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Cambridge News: Supermarket price war on the horizon

Morrisons announced a £176 million loss for the last year and said it will invest £1 billion in lowering prices in order…

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Telegraph India: Book banks to rescue kids

A jugaad approach to recycling text books draws on Jaideep Prabhu’s Jugaad Innovation Read the full article [telegraphindia.com]…

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Vocus blog: Are you a thought leader or a thought follower?

In his blog post Ardi Kolah analyses what a thought leadership is and shares some examples, including Jaideep Prabhu’s book Jugaad Innovation…

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BizEd: Bookshelf: Jugaad Innovation

Co-editor Sharon Shin reviews Jugaad Innovation by Jaideep Prabhu, Navi Radjou and Simone Ahuja. Read on page 76. Read the March/April edition…

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European Medical Device Technology: What medtech manufacturers need to copy from Chinese and Indian companies

Thomas Klein investigates what medtech companies need to do in order to succeed in emerging markets. Jaideep Prabhu, Professor of Marketing and…

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YouTube: CDI crowdfunding pitch

An Accelerate Cambridge start-up features Cambridge Judge Business School's Professor Jaideep Prabhu in their first Youtube crowdfunding pitch. Cambridge Development Initiative, a…

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Global Post: It’s tough to be an Indian Olympian

Reporter James Tapper investigates how three Indian Olympians made it to Sochi in the face of huge obstacles and interviews Professor Jaideep…

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The Bright ID: Jugaad innovation

In his blog Bruno Fabre investigates what Western countries can learn from jugaad innovation and refers to the book written by Jaideep…

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Innovation Forum: What can ‘frugal innovation’ do for development

The author investigates some examples of frugal innovation in India, such as testing the drinking water in rural villages for arsenic contamination…

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Lessons in Business: The economy of scarcity and adversity are drivers of innovation: the case of India

Olivier Meier writes about innovation in emerging economies and investigates some examples in India drawing on the research of Jugaad Innovation authors…

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Strategy and Business: Beating competitors with high-speed innovation

Professor Jaideep Prabhu, Director of the Centre for India and Global Business at Cambridge Judge Business School, and Dr Navi Radjou, Cambridge…

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Thomson Reuters: What can ‘frugal innovation’ do for development?

Brian Owens investigates some examples of frugal innovation in India, such as testing the drinking water in rural villages for arsenic contamination with a miniature…

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YouTube: India Summit

Jaideep Prabhu, Professor of Marketing and Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge Business School, spoke at the India…

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The Humanitarian Centre: Cambridge International Development report

The report looks at the challenges of reducing poverty and what steps should be taken to do much more. Jaideep Prabhu, Jawaharlal…

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Rapid innovation in digital time: Frugal Innovation: can we Jugaad innovation over here?

Navi Radjou, a Fellow of Cambridge Judge Business School and a co-author of ‘Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth’…

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Cambridge News: When thinking brings results…

Navi Radjou, a Fellow of Cambridge Judge Business School, who is also co-author of Jugaad Innovation (together with Jaideep Prabhu and Simone…

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Financial Express: Healthcare: Indian representatives to influence future of global healthcare at Big Chance 2013 in Oxford

The conference in Oxford on 22-23 November will discuss the challenges of global healthcare. India is a key proponent of such innovation,…

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Brand Republic: Guru in a bottle: is your glass half empty or half full?

Writing about entrepreneurs and innovative thinking, Ardi Kolah features Jaideep Prabhu and jugaad innovation. It appears that being frugal is now in…

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Yahoo! Canada Finance: Oxford conference addresses the challenge of providing affordable healthcare

The conference in Oxford on 22-23 November will involve selected group of high-profile politicians, academics, entrepreneurs, investors and journalists in an interactive…

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The Telegraph (India): iSEED announces new board members and formation of iSEED academic advisory

iSEED, a unique educational institution offering India's first full time 1-year post-graduate level program in entrepreneurship, today announced the constitution of a high-level Academic…

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Hindustan Times: Cambridge expert says Indian ‘jugaad’ can help ailing economies

Interview with Professor Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School. Prof Prabhu says that a frugal…

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Cambridge Network: Jugaad fever sweeps the world

A book co-authored by Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School, on the unique…

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Samay Live: Jugaad is crucial for India

Interview with Professor Jaideep Prabhu,  director of the Centre for India & Global Business at Cambridge Judge Business School. Jaideep  speaks on various issues related…

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Cambridge Business Magazine: On Jugaad

Mike Scialom interviews Professor Jaideep Prabhu,  director of the Centre for India & Global Business at Cambridge Judge Business School. Jaideep explains the main…

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The Conversation: India must clean up its act to benefit from US shutdown

Professor Jaideep Prabhu, Director of the Centre for India & Global Business, is looking at the effects of the US government shutdown on emerging economies, such…

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FT Chinese: Perpetual pilots are the new goal for strategy

Industries are in flux. If you are the chief executive of a carmaker, financial institution or mobile phone maker and you are…

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TV Today News: Interview with Jaideep Prabhu

Professor Jaideep Prabhu, the Director of the Centre for India and Global Business at Cambridge Judge Business School, gave an interview to…

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Strategy and Business: How Pearson is reinventing global education

Professor Jaideep Prabhu, Director of the Centre for India and Global Business at Cambridge Judge Business School, and Dr Navi Radjou, Cambridge…

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EY.com: The study: profit or lose

The paper investigates how to balance the growth-profit paradox for global consumer products companies and retailers in Asia’s emerging markets. Navi Radjou,…

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BBC Radio 4: Jugaad: The rise of frugal innovation

Navi Radjou, a fellow of the Cambridge Judge Business School and the former director of the Centre for India & Global Business,…

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Cambridge Network: US shutdown: the fallout for UK and emerging economies

A prolonged shutdown of the US government will spell interesting times for other economies as the ripples spread outwards to lap at…

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New York Times: Dealbook: More seatbacks in deal for US tire market

When Apollo Tyres of India announced a $2.5 billion plan to buy Cooper Tire and Rubber in June, deal watchers believed the subcontinent’s economic tiger was…

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WLTZ TV: Wiley authors shortlisted for Thinkers50 Awards

World Top 50 thinkers shortlists in leadership and management. The winners will be announced in November… Professor Jaideep Prabhu, the Director of…

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Cambridge News: Raspberry Pi has Lance at the helm

Prof Jaideep Prabhu, director of the Centre for India and Global Business at Judge Business School, and Judge Fellow and former executive…

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Strategy business: Siemens gets SMART by focusing on simplicity

An analysis from Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise and Director of the Centre for India & Global…

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Forbes Online: The world’s Top 50 leadership and management thinkers

Forbes magazine has published World Top 50 thinkers shortlists in leadership and management. The Director of the Centre for India and Global…

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Mint: In second Infosys, Narayana Murthy has more questions to face

The auditorium at the Electronic City headquarters of Infosys was overflowing with employees, anxious to find out what the company’s most-famous founder would do…

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Strategy Business: Renault-Nissan’s Journey to Affordable Cars

In 1997, Louis Schweitzer, then CEO of French carmaker Renault, had just returned from a trip to Russia where, much to his…

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Strategy Business: Creating Greater Value in an Age of Scarcity

Frugal innovation is the ability to do more with less—that is, to create significantly more business and social value with increasingly limited financial,…

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Financial Times: Perpetual pilots are the new goal for strategy

Industries are in flux. Google’s driverless cars are waiting at the intersection of internal combustion and search engines… But the traditional and…

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The Telegraph India: Bookworm – Jai jugaad

Jugaad — a colloquial term in India implying an innovative yet simple solution for a daily problem. But what when that simple…

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20minutes.fr: L’innovation Jugaad: redevenons ingénieux !

French translation book review: Jugaad Innovation goes farther than conventional business books that chart consumer growth in Brazil, Russia, India, and China.…

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The Huffington Post: Fighting economic sharks is a matter of ‘jugaad’

Navi Radjou, co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth wears three hats. The first one is made in…

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Bernama.com: Fighting poverty and making profit – business school to evaluate results

The University of Sidney Business School is studying the commercial and moral implications of projects in India which aim to turn poverty…

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Newsweek International: Big think

When good enough is best…A few years ago, Professor Jaideep Prabhu at Cambridge University started studying what he calls “frugal innovation” among…

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Al Jazeera: Is India’s economy at a standstill?

A nationwide two-day strike called by trade unions in India has brought the country's transport system to a standstill. Many government offices,…

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The Herald: A Plymouth college is set to host an international art conference

An international art conference is set to be held at a city college. The bi-annual international conference Making Futures 2013, hosted by…

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Hindu Business Line: Jugaad: a new business paradigm

Frugal innovation is the ability to generate more business and greater social value while significantly reducing the use of resources. It’s about…

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The Economist: Gold-hunting in a frugal age

Jaideep Prabhu, of Cambridge University’s Judge Business School, argues that companies therefore need to create separate brands for frugal products without damaging…

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The World Financial Review: Jugaad innovation: think frugal, be flexible, generate breakthrough growth

Jugaad is a Hindi word that roughly translates as “overcoming hash constraints by improvising an effective solution using limited resources”. Jugaad innovation…

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Strategy Business: What the West can learn from Jugaad

On its own, the structured approach to innovation favored by mature companies can’t deliver the agility and differentiation they need in today’s…

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CNN World: Finding the jugaad for U.S. health care

The U.S. health care system is headed for a train wreck. Costs are poised to balloon from $2.6 trillion in 2010 to…

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The Times of India: ‘Jugaad’ innovation goes global

For Indians, especially Hindi-speaking people, the word "Jugaad" is something that they have lived with … But the book written by Professor…

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Money Market: Corporation need to look East for help with innovation

Corporate leaders need to know how to recognise the opportunities that lead to innovation and how to foster such a culture in…

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The New York Times: Is Jugaad going global?

The word refers, literally, to a makeshift truck which my colleague Anand Giridharadas once memorably described as being “tossed together, saladlike, in…

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The Guardian: From New Delhi to Westminster, governments are cavalier about the poor

The BBC's Welcome to India is remarkable television: a series about how a few of the world's most impoverished people live in…

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Daily Bhaskar: IIM-Indore fellow awarded scholarship by CSC, UK

Krishna Chandra Balodi, a fellow programme in management participant in strategic management area at the Indian Institute of Management, Indore has been…

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HBR Blog Network: The CEO’s frugal innovation agenda

CEOs of large companies face a conundrum: they are confronted with a growing number of frugal consumers clamoring for affordable solutions, yet…

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The Times of India: Book review: Jugaad Innovation by Navi Radjou, Jaideep Prabhu and Simone Ahuja

If you have grown up in India, the word “Jugaad” is something that we have lived it… This book written by Professor…

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Nesta: Professor Jaideep Prabhu

In this interview, Professor Jaideep Prabhu, Director of the Centre for India & Global Business at Cambridge Judge Business School, University of…

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Red Hot Curry: Nesta highlights frugal innovations in India

Nesta, the UK’s innovation foundation, hosted a seminar on Tuesday 25 September in London to highlight frugal innovations in India… Speakers included…

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Wirtschaftswoche: Innovationsforscher Radjou: “Mangel macht erfinderisch” [Innovation researchers Radjou: “lack of invention”]

Rohstoffmangel, Schulden, Überalterung: Die globalen Probleme zwingen die High-Tech-Industrie zum Umdenken: Erfolgreiche Produkte der Zukunft sind einfacher, billiger und effizienter, sagt der…

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The Financial: Driving business in the global economy

Professor Jaideep Prabhu from Cambridge Judge Business School has been invited to speak at The Economist's High-Growth Markets Summit, which is taking…

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The Financial: ‘Jugaad’ leads the way!

Jugaad Innovation, a book that advocates a frugal, flexible and inclusive approach to growth, co-authored by Professor Jaideep Prabhu of Cambridge Judge…

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Free Press Journal, Mumbai: Creativity at its best

This is a book which is rich in content and very smartly presented … The three co-authors, Navi Radjou, Professor Jaideep Prabhu…

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Crossword Book Stores: Jugaad: the Indian way of life

Jugaad is a word most commonly heard in India… The three authors, Professor Jaideep Prabhu from Cambridge Judge Business School, along with…

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Business Standard: Bookworm – the top 10 business bestsellers

No 1: Jugaad Innovation written by Professor Jaideep Prabhu of Cambridge Judge Business School, along with Navi Radjou and Simone Ahuja and…

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Asia Society: Jugaad Innovation: lessons from the developing world for business worldwide

Economic innovation led by Western nations has given them unprecedented economic advantages in today's globalized market… In the discussion Jugaad Innovation: Frugal…

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MWorld: Learn about jugaad innovation

There is much attention being given to Jugaad Innovation, a book that is reframing both the language and methodology of innovation… The…

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Contact details

Jaideep Prabhu
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
UK

Tel: +44 (0)1223 765468

[email protected]

@JaideepPrabhu

CV

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