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Jochem Kroezen

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Jochem Kroezen

Associate Professor in International Business

BA (HES Amsterdam), MPhil, PhD (Erasmus University Rotterdam)

Research interests

Organisational sociology; institutions and institutional change; industry evolution; organisational identity formation; socio-economic inequality; history and tradition; craft in organisational society; business collective action; international business.

Subject group: Strategy & International Business

Professional experience

Research

Jochem’s main research focuses on processes of institutional change, revival and persistence. Current projects examine the revival and persistence of craft in organisational society, dynamics of business collective action, and mechanisms underlying socio-economic inequality. In his research, Jochem uses both quantitative and qualitative methodologies, including meta-analysis and fsQCA. 

His work on the revival of craft in the Dutch beer brewing industry has been published in Administrative Science Quarterly while related articles have appeared in Academy of Management Annals, Business History, in the Economics of the Craft Beer Revolution (Palgrave Macmillan) and in Constructing Identity in and around Organizations (Oxford University Press). He has also published on social venture legitimation in Academy of Management Journal.

Part of his ongoing work on business collective action in the alcohol industry around the issue of harmful alcohol use has been published in How Institutions Matter! (RSO, Emerald Insight).

Other ongoing projects that he is involved in include the use of history and collective memory in craft-based field transformation and symbolic communication, a meta-analysis of gender differences in academic research performance and the development of sustainable livelihoods in rural Indonesia.

Teaching

Since 2014, Jochem has taught International Business in the MBA and Executive MBA programmes at Cambridge Judge Business School as well as in the Engineering Tripos programme at the University’s Department of Engineering. He has also co-ordinated the Global Business concentration for the MBA and teaches quantitative research methods in the Social Innovation MSt programme.

He has extensive experience with Executive Education teaching on a variety of subjects that relate to the sociological side of business and organisation and covering issues around organisational culture, trust, managing across borders, sustainability and strategic transformation. He has designed and delivered programmes for a variety of large organisations including Barclays and HSBC. He is currently the academic lead for the Chief People Officer programme that CJBS is offering in partnership with Emeritus.

Jochem is currently also Associate Professor in Organization Theory at RSM Erasmus University.

Previous appointments

Prior to joining Cambridge Judge Business School, Jochem was an ERIM PhD Candidate at the Rotterdam School of Management, Erasmus University.

Awards & honours

  • Cambridge Judge Business School Teaching Award, 2021
  • Best International Paper Award (for the paper “Turning antagonists into supporters: establishing legitimacy in hostile environments” by Isabel Brüggemann and Jochem Kroezen), Academy of Management (OMT Division), 2019
  • Cambridge Judge Business School Teaching Award, 2016
  • Best Student Paper Award, Western Academy of Management, 2014

Selected publications

Here are a selection of Jochem Kroezen’s publications. Please see the “Selected publications” tab above for a more comprehensive list.

Neuberger, I., Kroezen J. and Tracey, P. (2022) “Balancing ‘protective disguise’ with ‘harmonious advocacy’: social venture legitimation in authoritarian contexts.” Academy of Management Journal (DOI: 10.5465/amj.2020.0517) (published online Nov 2021)

Kroezen, J., Ravasi, D., Sasaki, I., Żebrowska, M. and Suddaby, R. (2021) “Configurations of craft: alternative models for organizing work.” Academy of Management Annals, 15(2): 502-536 (DOI: 10.5465/annals.2019.0145)

Kroezen, J.J. and Heugens, P.P.M.A.R. (2019) “What is dead may never die: institutional regeneration through logic reemergence in Dutch beer brewing.” Administrative Science Quarterly, 64(4): 976-1019 (DOI: 10.1177/0001839218817520)

Foster, W.M., Coraiola, D.M., Suddaby, R., Kroezen, J. and Chandler, D. (2017) “The strategic use of historical narratives: a theoretical framework.” Business History, 59(8), 1176-1200 (DOI: 10.1080/00076791.2016.1224234)

Lamertz, K., Foster, W.M., Coraiola, D.M. and Kroezen, J. (2016) “New identities from remnants of the past: an examination of the history of beer brewing in Ontario and the recent emergence of craft breweries.” Business History, 58(5): 796-828 (DOI: 10.1080/00076791.2015.1065819)

Kroezen, J.J. and Heugens, P.P.M.A.R. (2012) “Organizational identity formation: processes of identity imprinting and enactment in the Dutch microbrewing landscape.” In: Schultz, M., Maguire, S., Langley, A. and Tsoukas, H. (eds.) Constructing identity in and around organizations. Oxford: Oxford University Press, pp.89-128 (DOI: 10.1093/acprof:oso/9780199640997.003.0005)

Journal articles

Lamertz, K., Foster, W.M., Coraiola, D.M. and Kroezen, J. (2016) “New identities from remnants of the past: an examination of the history of beer brewing in Ontario and the recent emergence of craft breweries.” Business History, 58(5): 796-828 (DOI: 10.1080/00076791.2015.1065819)

Foster, W.M., Coraiola, D.M., Suddaby, R., Kroezen, J. and Chandler, D. (2017) “The strategic use of historical narratives: a theoretical framework.” Business History, 59(8), 1176-1200 (DOI: 10.1080/00076791.2016.1224234)

Kroezen, J.J. and Heugens, P.P.M.A.R. (2019) “What is dead may never die: institutional regeneration through logic reemergence in Dutch beer brewing.” Administrative Science Quarterly, 64(4): 976-1019 (DOI: 10.1177/0001839218817520)

Kroezen, J., Ravasi, D., Sasaki, I., Żebrowska, M. and Suddaby, R. (2021) “Configurations of craft: alternative models for organizing work.” Academy of Management Annals, 15(2): 502-536 (DOI: 10.5465/annals.2019.0145)

Neuberger, I., Kroezen J. and Tracey, P. (2022) “Balancing ‘protective disguise’ with ‘harmonious advocacy’: social venture legitimation in authoritarian contexts.” Academy of Management Journal (DOI: 10.5465/amj.2020.0517) (published online Nov 2021)

Book chapters

Kroezen, J.J. and Heugens, P.P.M.A.R. (2012) “Organizational identity formation: processes of identity imprinting and enactment in the Dutch microbrewing landscape.” In: Schultz, M., Maguire, S., Langley, A. and Tsoukas, H. (eds.) Constructing identity in and around organizations. Oxford: Oxford University Press, pp.89-128 (DOI: 10.1093/acprof:oso/9780199640997.003.0005)

Christiansen, L.H. and Kroezen, J.J. (2016) “Institutional maintenance through business collective action: the alcohol industry’s engagement with the issue of alcohol-related harm.” In: Gehman, J., Lounsbury, M. and Greenwood, R. (eds.) How institutions matter! (Research in the Sociology of Organizations, Vol.49B). Bingley: Emerald Group Publishing, pp.101-143

Van Dijk, M., Kroezen, J. and Slob, B. (2018) “From Pilsner desert to craft beer oasis: the rise of craft brewing in the Netherlands.” In: Swinnen, J. and Garavaglia, C. (eds.) The craft beer revolution: a global economic perspective. London: Palgrave Macmillan, pp.259-294

Brüggemann, I., Kroezen, J. and Tracey, P. (2020) “Fighting ‘factory fiction’: the evolution of a marginalized institutional logic in UK trade book publishing.” In: Steele, C., Gehman, J., Toubiani, M., Hannigan, T. and Glaser, V. (eds.) Macrofoundations of institutions (Research in the Sociology of Organizations). Bingley: Emerald Group Publishing (forthcoming)

Conference papers

Farzadnia, S., Felps, W., Kroezen, J. and Bergeron, D. (2016) “When and why is there a gender gap in research performance?” Academy of Management Proceedings, 2016(1) (DOI: 10.5465/ambpp.2016.13458abstract)

Claus, L. and Kroezen, J. (2016) “How do institutional paradoxes evolve? The gender equality paradox in professional tennis.” Academy of Management Proceedings, 2016(1) (DOI: 10.5465/ambpp.2016.159)

Christiansen, L.H. and Kroezen, J. (2016) “Corporate collectivism in the alcohol industry and the emergence of issue-based industry collective.” Academy of Management Proceedings, 2016(1) (DOI: 10.5465/ambpp.2016.13656abstract)

Bruggemann, I., Tracey, P. and Kroezen, J. (2018) “Bridging divides: translating sustainable livelihoods to Indonesia through empowerment work.” Academy of Management Proceedings, 2018(1) (DOI: 10.5465/AMBPP.2018.46)

Creative legitimacy

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Faculty honours

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Timeless ‘craft’

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Small brewers show how craft principles could reshape the economy – but they’re under threat

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Silicon Valley (The Cambridge Judge Business Debate podcast series)

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The renaissance in the Dutch brewing industry has lessons for any entrepreneur hoping to make it in a mature industry

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Next Big Idea Club: Analog – Let’s build a more human world

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Ideas for Leaders: Why craft is relevant (and needed) in today’s workplace

A study co-authored by Jochem Kroezen, Assistant Professor in International Business at Cambridge Judge Business School, explores the concept of the craft…

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IEDP: The return of craft work

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Cambridge Independent: From AI dysfunctions to privatisation debate

A recent summary of Cambridge Judge Business School research include studies on AI at workplace by Dr Stella Pachidi, privatisation and efficiency…

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The Economist: Can human creativity prevent mass unemployment?

A study on craft co-authored by Dr Jochem Kroezen, University Lecturer in International Business at Cambridge Judge Business School, featured in the…

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The Conversation: Small brewers show how craft principles could reshape the economy – but they’re under threat

An article co-authored by Dr Jochem Kroezen, University Lecturer in International Business at Cambridge Judge, looks at the craft beer industry in…

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Cambridge TV: Business History

Dr Jochem Kroezen, University Lecturer in International Business at Cambridge Judge Business School, talks about his latest research on business history. Company…

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Economia: How beer became cool again

David Adams looks at the beer industry in the UK and how it changed over the years. Dr Jochem Kroezen, University Lecturer…

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Cambridge Business Magazine: Old ways lead to new revival in Dutch brewing

Dr Jochem Kroezen, University Lecturer in International Business at Cambridge Judge Business School, investigates the key elements in the revival of Dutch…

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Contact details

Jochem Kroezen
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
UK

Tel: +44 (0)1223 330740

[email protected]