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Shasha Lu

Shasha Lu

University Lecturer in Marketing

MPhil, PhD (School of Management, Fudan University)

Research interests

Subject group: Marketing

Selected publications

Lu, S., Xiao, L. and Ding, M. (2016) "A video-based automated recommender (VAR) system for garments." Marketing Science (DOI: 10.1287/mksc.2016.0984) (published online Apr 2016; forthcoming in print)

Artificial empathy: why Shasha Lu’s work on visual data will revolutionise the way you talk to your customers

With degrees in both computer science and business, along with a PhD in marketing, you may wonder why Shasha Lu, University Lecturer …

Read more ‘Artificial empathy’ could help stores improve recommendations for customers

Visual data will change the way businesses talk to customers, says Dr Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business …

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Contact details

Shasha Lu
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG

Tel: +44 (0)1223 748823