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Shasha Lu

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Shasha Lu.

University Lecturer in Marketing

MPhil, PhD (School of Management, Fudan University)

Research interests

Subject group: Marketing

Selected publications

Zhou, Y., Lu, S. and Ding, M. (2020) “Contour-as-face framework: a method to preserve privacy and perception.” Journal of Marketing Research, 57(4): 617-639 (DOI: 10.1177/0022243720920256)

Lu, S., Xiao, L. and Ding, M. (2016) “A video-based automated recommender (VAR) system for garments.” Marketing Science , 35(3): 341-537 (DOI: 10.1287/mksc.2016.0984)

Face time

Useful Valentine’s Day technology: model that transforms photos into contour images provides useful “facial clues” to make online dating decisions while preserving…

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Superb teaching

Eight members of the Cambridge Judge faculty are awarded Teaching Prizes for excellence across the School's programmes. Eight members of the Cambridge…

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Global branding seminars

Delegation from Chulalongkorn Business School in Bangkok attend five days of seminars on global branding presented by the Executive Education division of…

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Five things marketing professionals need to know about visual data

Want to improve business performance? Here are five things about visual data that marketing professionals should know, says Dr Shasha Lu, University…

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Marketing in the age of big data – what marketers should know

How can marketers keep pace with a demanding retail landscape where consumer desires and expectations are increasingly shaped by technology? Think about…

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Artificial empathy: why Shasha Lu’s work on visual data will revolutionise the way you talk to your customers

With degrees in both computer science and business, along with a PhD in marketing, you may wonder why Shasha Lu, University Lecturer…

Read more ‘Artificial empathy’ could help stores improve recommendations for customers

Visual data will change the way businesses talk to customers, says Dr Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business…

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Contact details

Shasha Lu
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG

Tel: +44 (0)1223 748823

[email protected]