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Shasha Lu

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Shasha Lu.

Associate Professor in Marketing

MPhil, PhD (School of Management, Fudan University)

Research interests

Subject group: Marketing

Selected publications

Kulkova, J., Kulkov, I., Rohrbeck, R., Lu, S., Khwaja, A., Karjaluoto, H. and Mero, J. (2023) “Medicine of the future: how and who is going to treat us?” Futures, 146: 103097 (DOI: 10.1016/j.futures.2023.103097)

Lu, S., Kim, H.-J., Zhou, Y., Xiao, L. and Ding, M. (2022) “Audio and visual analytics in marketing and artificial empathy.” Foundations and Trends in Marketing, 16(4): 422-493 (DOI: 10.1561/1700000067)

Zhou, Y., Lu, S. and Ding, M. (2020) “Contour-as-face framework: a method to preserve privacy and perception.” Journal of Marketing Research, 57(4): 617-639 (DOI: 10.1177/0022243720920256)

Lu, S., Xiao, L. and Ding, M. (2016) “A video-based automated recommender (VAR) system for garments.” Marketing Science , 35(3): 341-537 (DOI: 10.1287/mksc.2016.0984)

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Superb teaching

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Global branding seminars

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Five things marketing professionals need to know about visual data

Want to improve business performance? Here are five things about visual data that marketing professionals should know, says Dr Shasha Lu, University…

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Marketing in the age of big data – what marketers should know

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Artificial empathy: why Shasha Lu’s work on visual data will revolutionise the way you talk to your customers

With degrees in both computer science and business, along with a PhD in marketing, you may wonder why Shasha Lu, University Lecturer…

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Visual data will change the way businesses talk to customers, says Dr Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business…

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Contact details

Shasha Lu
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG

Tel: +44 (0)1223 748823

[email protected]