Being a ‘good BRIC’: how the rising BRIC economies can be a win-win for the global economy

As the “are we”/”aren’t we” debate continues around Britain’s early or late emergence from the global recession it is clear that the so-called “BRIC” economies of Brazil, Russia, India and China are proving somewhat more resilient to the global economic downturn suffered by the Western economies. So how much can we learn from them about developing these new growing middle class markets abroad and how much do they still need our skill set in terms of their recent mergers and acquisitions? Boni Sones spoke to academics and guest speakers at Cambridge Judge Business School in Cambridge to find out.
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