skip to navigation skip to content

Patrick von Sychowski, Adlabs Digital Cinema: ‘And action’

India and ChinaAt a special two-day conference entitled “Innovation in India and China”, Navi Radjou, Executive Director of the Centre for India & Global Business, and Jaideep Prabhu, Nehru Professor of Indian Business, brought leading minds from the worlds of business, marketing, film, fashion and culture together to enable East and West to meet and find out how to create value from these emerging markets.

The economic down turn is good for the cinema business, people want escapism at an affordable price and that fits in with Bollywood’s plan to increase its global market share of the film industry. It might just be that “East” can teach new tricks to the “West” says Patrick von Sychowski, Chief Operating Officer of Adlabs Digital Cinema.