Services science has become one of the major areas of research into the nature of innovation within organisations and within national economies. Cambridge Judge Business School, in conjunction with IBM, a leading organisation at the vanguard of services science research, recently designed an elective on services sciences for its current MBA class. Key speakers Kevin Bishop, Vice President of Marketing & Communications for Northeast Europe at IBM, Michael Lyons, BT Group Chief Technology Office Manager, and David Simoes-Brown, Head of Open Innovation at NESTA, speak about the benefits of such courses, which provide a structured framework and the core skills necessary for developing innovative concepts.
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