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Daniel Calleja-Crespo, European Commission: Revolution not evolution

As European economies bump along the bottom a new approach to manufacturing industries is helping to make businesses more successful in the longer term. Companies which have traditionally manufactured products are now branching out into the service sector. “The Servitisation of Manufacturing” is leading to new alliances and collaborations both in the private and public sector with lessons for all to learn.

Daniel Calleja-Crespo, Deputy Director General of the European Commission, says the blurring of boundaries between manufacturing and services creates new opportunities for business growth and many new jobs.