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Mark Spelman, Accenture: Shifting tectonic plates of global power

Mark SpelmanIn this multi-speed and multi-polar world, challenges should be viewed as new market opportunities for innovative products and services explains Mark Spelman, Global Head of Strategy at Accenture. The key to success though, he says, is ‘dimensioning’ – looking at the opportunities from all angles. For instance consider an opportunity not solely from a UK or European perspective, but think also how a Chinese or an Indian company might address the issue.