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Andrew Morgan, Diageo: Horizon scanners

The CIBAM July 2011 Global Business Symposium on ‘BRICS and Beyond’ adventured into the unknown territory of which economies will be dominant when the pages of the future are turned to 2050!

Diageo Europe’s President Andrew Morgan sits on the CIBAM Board and has helped the academics pick the right topics for discussion at their twice yearly symposiums. Talking of scanning horizons, he explains how Diageo turned around the drinks market in Muslim Turkey.