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Alex Sukharevsky, McKinsey & Co.: The fallacies of the BRICs

The CIBAM July 2011 Global Business Symposium on ‘BRICS and Beyond’ adventured into the unknown territory of which economies will be dominant when the pages of the future are turned to 2050!

Alex Sukharevsky, Associate Partner at McKinsey & Company in Moscow, says to invest in the BRICs, ask yourself whether the opportunity suits your company portfolio, examine the risks, be serious and commit. There are some common fallacies too.