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Start with the customer: start-up failure is almost never about product failure

5 February 2013

The article at a glance

Cambridge MBA 2008 Kristof Pelckmans talks about the lessons that he has learnt from pursuing three different entrepreneurial ideas at the same …

Category: Podcasts

Cambridge MBA 2008 Kristof Pelckmans talks about the lessons that he has learnt from pursuing three different entrepreneurial ideas at the same time, including how he drew inspiration for his company from a visit to the butcher shop.

[soundcloud id=’77916132′]

An interview with Conrad Chua, Head of Marketing and Admissions for the Cambridge MBA.