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Enterprise Tuesday – Creating a Category

18:30 - 20:00

With keynote speaker William Lowe MW, Co-founder and Master Distiller of Cambridge Distillery

From the humblest of beginnings as the smallest distillery in the country, Cambridge Distillery has evolved from a living-room man-and-wife venture to set a globally recognised international standard for premiumisation of gin. In this talk William Lowe, Co-founder and Master Distiller, will discuss how he and his wife identified and serviced a previously unexplored niche in the drinks industry, grew from startup to respected SME with over 40 employees, and overcame the challenges of growth in the face of established competition.