skip to navigation skip to content
Search

Allègre Hadida

Looking at 2022

Cambridge Judge Business School faculty offer their insights and opinions on what to expect in 2022 in areas ranging from climate change to workplace technology to business education. Predictions are by definition an inexact endeavour: few predicted at the start…

Read more

Illustration of colourful prisms of light.

Economists Talk Art: Studios vs. Streaming: which ‘logic’ will prevail in Hollywood?

A study co-authored by Allègre Hadida, Associate Professor in Strategy at Cambridge Judge Business School, is featured in the article. The study says that the traditional movie studio business model is based on “commitment logic” that bets on customers choosing…

Read more

Leading lights

Two Cambridge MBA students at Cambridge Judge Business School, Aaron D'Souza and Toni Thorne, are included in the 100 Best & Brightest MBAs list of business school publication Poets & Quants. Aaron D'Souza Two Cambridge MBA students at Cambridge Judge…

Read more

Silver Trophy competition in the dark on the abstract blurred lights background.

Cambridge Independent: Soft power self-sabotage as performing artists denied freedom of movement

An opinion piece on arts sector by Dr Allègre Hadida, University Senior Lecturer in Strategy at Cambridge Judge Business School and Fellow of Magdalene College. Allègre shares her thoughts on the overall situation with culture and government grants, and the…

Read more

Looking at 2021

Cambridge Judge faculty talk about what to expect in 2021 in areas ranging from manufacturing to the workplace to the arts. Predictions can be a risky business, as evidenced by how few people would have predicted a year ago that…

Read more

Woman with a slight smile on her face gazing out of a window.

Shifting ad focus

Advertising will shift to new 'subtler forms' as ad-free subscription platforms grow, Dr Allègre Hadida of Cambridge Judge says in new publication. Advertising will increasingly take "subtler forms, such as product placement or sponsorship" in a world that may become…

Read more

2020 news shifting ad focus 883x432 1

The Telegraph India: Huge shift

Lord Karan Bilimoria, Founder of Cobra Beer and Chairman of the Advisory Board at Cambridge Judge Business, says virtual technology has become commonplace in business during the coronavirus pandemic. Lord Bilimoria recently spoke at the Advanced Strategy class of the…

Read more

Marketing award

Paper on early-stage technologies co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School wins marketing theory award from the Journal of Marketing. A paper co-authored by Professor of Marketing Jaideep Prabhu of Cambridge Judge Business School on identification of…

Read more

Jaideep Prabhu.

Cambridge Independent: From Hollywood ‘logic’ to ‘highly institutionalised myths’ of the workplace

In the latest instalment in a series, here is the latest summary of Cambridge Judge Business School’s research. It includes: a study on Hollywood studios versus streaming co-authored by Dr Allègre Hadida; a new report on artificial intelligence in financial…

Read more

Animated insights on performance in the cultural & creative industries

https://www.youtube.com/watch?v=v4nsmar4c9U Dr Allègre Hadida A few years ago, Dr Allègre Hadida, Senior Lecturer in Strategy at Cambridge Judge Business School, created with the help of a student an engaging animation that summarises existing knowledge about the different nuances of performance…

Read more

2020 research hadida animated 883x432 1

Archives