Want to improve business performance? Here are five things about visual data that marketing professionals should know, says Dr Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business School.
Dr Shasha Lu
Visual images are a big part of…
Sandra Matz, a PhD candidate at the University of Cambridge’s Psychology Department, discusses the new study that says that money can buy you happiness if spending fits your personality. The study was authored by Sandra, Joe Gladstone, a Research Associate…
A new study from University of Cambridge looked at almost 77,000 transactions of 625 participants and found that people who spent more on purchases that matched their personality were happiest. The study was authored by Sandra Matz, a PhD candidate…
Rob Gray investigates how software and digital data can be used in HR, i.e. for screening job applications. The article mentions a study by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge.…
