BBC: A room in Mumbai
A research on Bollywood films and energy by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, featured in BBC animation about slum rehabilitation a housing in Mumbai. (subs) Watch the video [bbc.co.uk]…
The Hindu Business Line: Cambridge researchers look at Bollywood to understand consumption patterns
A study co-authored by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, is featured in the article. Using Bollywood films the study examines energy and household appliance use across four decades in India. “Our intent was to show…
Film and energy
Using Bollywood films to examine energy and household appliance use across four decades in India. Energy studies are often highly technical. A new study from the University of Cambridge takes a far more colourful approach, using 19 Indian feature films…
Cinema Technology Magazine: The Mallen 20 conference
Patrick von Sychowski writes about the annual conference that focusses on the future of entertainment and brings researchers in the field of economics, management or entertainment. This year the conference took place at Babelsberg Studio in Potsdam, Germany. Dr Allègre…
Venturing forth: The Helpful Clinic
Bringing the best from movies and technology to improve wellbeing An alumna of Cambridge Social Ventures programme, run by the Cambridge Centre for Social Innovation at Cambridge Judge Business School, founded The Helpful Clinic aiming to help people get back…
A Mexican shaking up India’s cinemas
Manuel Berlanga Diaz, a Mexican MBA student in Cambridge, made the courageous decision to leave Mexico and work for a start-up in India. Listen to his experiences as the company introduced India's movie-crazy population to a better cinematic experience. An…
Cambridge News: What bankers can learn from The Hobbit
Greedy as it was, King Thrór’s hoarding of gold in The Hobbit was also “sound central banking practice” ... Mr Taylor, a finance lecturer at Cambridge Judge Business School, who has studied Morton and George’s work, has been telling students…
Parminder Vir, Media Consultant: Shifting paradigms
The film industry is moving from a Hollywood dominated culture to a peer-to-peer environment as more emerging countries structure global partnerships. Parminder Vir OBE, Executive Producer and Media Consultant, believes this shift requires a re-think, especially by the West, of…
Partho Sen-Gupta, Film Director: Bombay mix
Partho Sen-Gupta, Director of Hava Aney Dey ("Let the Wind Blow"), talks about the new frontiers facing the Indian film industry as it engages with the West, and considers the exciting opportunities, technologies and challenges this blending of cultures will…
Patrick von Sychowski, Adlabs Digital Cinema: ‘And action’
At a special two-day conference entitled "Innovation in India and China", Navi Radjou, Executive Director of the Centre for India & Global Business, and Jaideep Prabhu, Nehru Professor of Indian Business, brought leading minds from the worlds of business, marketing,…
