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competitive advantage

Competitive advantage

In the post-pandemic world, employers can differentiate their brands through flexible work policies, says Dr Thomas Roulet of Cambridge Judge Business School. Dr Thomas Roulet By Dr Thomas Roulet Google just announced it would reduce the salaries of remote workers.…

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Woman with disabilities doing a virtual business meeting at home. Partner in soft focus sitting in the background.

Merging strategy and competitive advantage

The commonly understood definition of 'strategy' is 'a plan of action designed to achieve a long-term or overall aim'. So far so simple, right? For any business leader that has faced the task of articulating or executing a strategy, the…

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Keep your enemies close: this is why your reputation in business is determined by your competitors

"It takes 20 years to build a reputation and five minutes to ruin it," said the billionaire investor Warren Buffett. "If you think about that, you'll do things differently." So if your reputation is so valuable but so fragile, what…

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The competitive advantage and catching-up of nations

At a time when the global economic slowdown is encouraging countries and companies to introduce neo-protectionist policies - including possible moves by the new US President-elect to penalise American firms who relocate jobs outside the US - we should not…

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2009 podcast pitelis the competitive advantage